On July 22, Mark Nachlis presented an informative webinar on 2011′s best new B2B Marketing concept. B2B marketers supplement their own direct marketing efforts in a wide variety of ways in order to maximize pipeline.

One of 2011′s most popular new concepts is that of pay-for-performance email, as highlighted at recent B2B conferences such as DemandCon and the Online Marketing Summit series. As with any pay-for-performance service, the appeal of the LeadPAC pay-per-click advertising platform is easy to understand – clients pay only for results!

Watch it here: