On July 28, Ardath Albee, author of ‘eMarketing Strategies for the Complex Sale’ presented an informative webinar on 5 Tips for Creating Content to Engage Buyers from the Start.

Most companies have a wealth of content about their products and company. Unfortunately, that content won’t help B2B marketers catch and keep the attention of prospects in the early stages of their buying experience. Nor will it motivate them to decide to pursue solving the challenges they’re currently working around.

Watch it here: