On Aug 18, Ruth P. Stevens, author of the widely acclaimed book ‘Trade Show and Event Marketing: Plan, Promote and Profit’ presented an informative webinar on Maximizing Lead Flow from Events.

Events can be an extraordinarily productive source of sales leads—or they can be a total budget black hole. Why? Because, on a cost-per-contact basis, event marketing is most expensive arrow in the marketing quiver. If managed poorly, events generate a lot of waste. But if managed well, events can be harnessed as an excellent, high-value lead source.

Watch it here: