About: Brian Giese
Website: http://www.trueinfluence.com
Profile: Brian is most known for accelerating growth, increasing profitability and fostering a culture of excellence within the walls of his clients. Mr. Giese is a recognized thought leader in CRM, sales and marketing integration and data-driven marketing and he brings more than 25 years of sales, marketing and operational experience. Brian is the founder and CEO of True Influence, an industry leader in Marketing Automation software and prior to this he was a Senior Vice President with Harte-Hanks Direct Marketing (NYSE: HH) a leader in database marketing. He is the author of I.T. Sales Boot Camp: Surefire Techniques for Selling Technology to Mainstream Companies (BookSurge Publishing 2006) and he has spent his entire career working in business-to-business sales and marketing - a career about which he is passionate.
Posts by Brian Giese:
- How can you get a better response to your email marketing?
- The Top 5 (ok 6) Data Mistakes that Marketers Make
- Struggling to Attract Executive Level Prospects?
- How Can You Get a Better Response?
- Is it Time to Turn Up the Heat?
- How Can You Use Social Media To Generate Leads?
- Is Website Tracking Relevant for Marketing and Sales?
- What IS Lead Nurturing? And What IS IT NOT?
- What is Lead Scoring?
- Does “Pay-for-Performance” Lead Generation Really Work?
