I saw this today and thought it was inspiring for all of us to view as we start a new year.
The concept is that at 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And steam can power a locomotive. Its that 1 degree that makes the difference in 2010. Kudos to www.simpletruths.com for making this available.
Lead nurturing is a really misunderstood topic in marketing today. In fact, most marketers don’t understand what it IS and what it IS NOT at all. So, here we go. Some thoughts on what it IS and what is IS NOT for you.
It IS NOT Lead Nurturing When:
It IS Lead Nurturing When:
Just like you, your audience is well educated and does not want to be sold. But they do want to buy and are hungry to be educated so you can take advantage of that. And, in the end, real Lead Nurturing will create a sales pipeline that is very predictable and more reliable for your marketing and sales management efforts.
Finding that there are just not enough hours in the day to do what you need to do?
You’re not alone – so many other organizations have leaner marketing staffs yet more on their plate. We hear this lament from customers and prospective customers and we appreciate that you’re pulled thin.
Marketing automation and lead nurturing through drip campaigns are tools to help you do more with less. For a quick overview of how True Influence could help you, we invite you to take a look at our 90-second tour. Its a tiny time investment to understand just how we can help you nurture leads and increase your marketing and sales effectiveness.
Welcome to the True Influence blog! At True Influence our primary goal is to make you more successful by making your job easier and more efficient. We provide simple, on-demand marketing automation software to plan, execute and measure marketing campaigns that drive good leads to sales.
Our team includes world class marketing software executives so we understand the pressure marketing has to produce quality leads, deliver significant ROI on campaigns, and accomplish this with limited resources. Go figure, doing more with less! We are all faced with this challenge today and that’s what this blog is really about – efficiency that leads to effectiveness.
Through this blog we’ll discuss things that we know and feel passionately about: closing the gap between sales and marketing, making marketing more measurable to sales revenues, understanding social networking trends, and finally, tips and tricks to get your job done faster, more efficiently and with less resources.
Let me tell you a little bit about how we got started. It was sometime in early 2008 when I met Radhakrishnan (I call him Biju) the innovator behind the True Influence platform. We had long discussions and shared our vision for a new kind of enterprise application. His vision was to deliver web-based applications that do not require expensive upgrades and serve a specific need to help increase marketing and sales productivity. From these discussions, the company was born. We decided to call our company “True Influence” because of our common goal to bring marketing and sales together in a more relevant way and combine this marketing and sales thirst for social networking. Little did I know what a wonderful and demanding ride this would be.
I have the good fortune of working with people who are committed to our company mission – developing applications that really matter to our users and help them be more productive. As True Influence grows, I hope that this blog will introduce us to many of you…and give us a chance to meet via this blog and in person. This blog will serve as a way to share what we find interesting and relevant. We are a small team dedicated to making a difference by developing applications that really matter to the users who are using them. For that to happen, we need to engage with you, to have a true collaborative effort. Please let us know what matters to you.
-Brian
