On January 12, 2012 Laura Patterson presented a webinar on “Six C’s to Aligning Sales and Marketing to Accelerate Revenue”.  Watch this webinar recording to learn more about

• A customer-centric alternative for creating an opportunity pipeline
• Six key measurable stages for developing, implementing and measuring Marketing’s contribution to the opportunity pipeline
• How to use this customer-centric approach to align marketing and sales and enable the two organization to collaboratively accelerate revenue

Watch the Webinar

Here are 5 upcoming webinars over the next 3 months on marketing and lead generation topics.

Six C’s to Aligning Sales and Marketing to Accelerate Revenue

Date: Jan 12, 2012 2:00 PM – 3:00 PM EST
Presenter: Laura Patterson – Author, Co-Founder and President – VisionEdge Marketing

Description:
Sales and Marketing are responsible for managing a predictable, reliable demand generation pipeline that produces higher value opportunities and maximizes revenue. The traditional approach to the pipeline- Awareness, Interest, Demand… View Details

Managing the Webinar Life Cycle – From Start to Finish

Date: Jan 18, 2012 2:00 PM – 3:00 PM EST
Presenter: Mike Agron – Managing Principal and Executive Webinar Producer, WebAttract

Description:
The Webinar is an invaluable tool in today’s buyers market.  It is a tremendously effective vehicle for companies to attract, engage, and educate prospects to become your customers.  The catch?  You’ve got to really do a Webinar right in order … View Details

Discover 7 Ways to Get Inside the Mind of your Buyers

Date: Feb 08, 2012 2:00 PM – 3:00 PM EST
Presenter: Tony Zambito – Founder and Principal – Goal Centric

Description:
For years gaining an understanding of buyers and buyer behaviors was about crunching data, analyzing statistics, and coming up with charts. What did we learn? It didn’t go deep enough. Discover how groundbreaking use of qualitative buyer research … View Details

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Date: Feb 15, 2012 2:00 PM – 3:00 PM EST
Presenter: Jeff Ogden – President and Founder, Find New Customers

Description:
With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. As a result, this noise means it’s harder than ever to get your message heard. When everyone’s shouting, no one hears anything … View Details

5 Step Plan for Scoring and Following up with Virtual Event Leads

Date: Mar 08, 2012 2:00 PM – 3:00 PM EST
Presenter: Dennis Shiao – Director – Product Marketing, INXPO

Description:
In this webinar, Dennis Shiao, virtual events expert and author of the book “Generate Sales Leads with Virtual Events,” provides a five step plan for scoring and following up with virtual event leads. Dennis’ plan will help marketers segment their virtual…. View Details

Date: February 15, 2012 2:00 PM – 3:00 PM EST

Overview:

With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. As a result, this noise means it’s harder than ever to get your message heard. When everyone’s shouting, no one hears anything.
Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. Filled with actual examples, this is one webinar you won’t want to miss.

Agenda:

Join us for this web-based discussion,We’ll discuss and learn:

• How one company used humor to get attention.
• The power of online video with thought leadership.
• Why doing the unexpected generates results.
• Why you really need to “Let Your Freak Flag Fly.”
• Some actual case studies

About the Speaker:

Jeff Ogden is the President and Founder of Find New Customers “Demand Generation Made Simple”. He is the Host of Mad Marketing TV – a weekly marketing show sponsored by Act-On Software. Jeff interviews top marketing experts every week.
B2B Marketing expert known as the Fearless Competitor. Author of the popular blog Fearless Competitor. Professional writer and speaker.  Profiled in the book, Get Back to Work Faster.

Jeff is a Dad, husband and sports geek. Proud graduate of the University of Notre Dame. He holds a degree in marketing from the #1 undergraduate business school in the USA. Born and raised in a small town in Southern Indiana Jeff Lives outside NYC with his wife and three boys.

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