An automated follow-up email is a standard touch point in a majority of marketing automation campaigns. Here are 3 Ways to make this email touch appear more personal.

1) Include the original message in the reply inline or as an attachment
2) Prefix your automated reply with ‘Re:’ and the original incoming email subject line
3) Respond after a short delay- instead of setting up an instant reply (like an Out of Office Reply)

When we normally reply to an email message to an individual, the original message is included in the reply automatically inline or as an attachment, the text ‘Re:’ is prefixed to the original subject and used in the subject of the email, also there is a time delay involved in reading the original email and framing a reply to it.

Making your automated system mimic a normal user can help make your corporate email marketing communications appear much more human and personal. Little changes such as this can often make a difference in how customers perceive your communications and in turn, your company.