True Influence, a provider of pay-for-performance lead generation solutions, today announced the launch of the LeadPAC Free Plan, as well as tiered pricing plans available on a monthly or pay-per-play basis.

LeadPAC, which was launched commercially in September 2011, is a behaviorally targeted, self-service email prospecting platform designed to enable online advertisers and marketers to target the right message to the right person at the right time.

The new free plan is designed to enable sales and marketing professionals to run one email prospecting campaign and generate up to 10 leads per month for free, and generate additional, verified leads at $40 per lead thereafter.

True Influence has added more than 30 new customers in 2011, according to CEO Brian Giese.“What we know and what we stress with our customers is that emails need to be educational in nature in the business market, and must address a very specific need,” Giese told DemandGen Report.

Giese added that today’s BtoB buyers are adept at cutting through the clutter and separating spam from valuable content, which has made it critical for organizations to tailor information and offers to resonate effectively. “Every email should be behaviorally targeted and provide content that offers something valuable and relevant to the recipient, whether it’s an invitation to a webinar, a link to download a white paper or access to an E-book. When you’re using email to market your products and services to the BtoB buyer, send the right email to the right person with the right offer at the right time.”

LeadPAC is based on a cost-per-click (CPC), pay-for-performance delivery model. There are no recurring monthly charges, no set up fees, and no long-term commitments. Customers pay only for leads that match their pre-determined criteria. By utilizing the technology, marketers can access prospects’ full contact information with one-click and can immediately add it into their sales pipeline for follow-up.

CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra.

Source:
DemandGen Report

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Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails and addressing the challenges of list churn for b-to-b marketer. Read Now

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Date: December 08, 2011 2:00 PM – 3:00 PM EDT

Overview:

In this webinar, Jon Russo and Jaime Davenport will be covering the executive marketing ingredients to help create the right key performance indicators with a real case study. Join us during this web-based discussion, where you’ll learn:

• How do you create an executive dashboard
• What is the measurable impact of data
• What processes enable marketing ROI
• Why careful thought should be put into your marketing automation suite and platform

KPIs are something executives demand out of marketing in a new era of accountability.  B2B Fusion group helps companies on this journey of marketing accountability – one such example was with Liaison Technologies who transformed their marketing organization toward a tightly aligned sales and marketing machine;  this machine is built on the right content, process, and data strategies to enable more effective revenue acquisition. This webinar session will walk you through that journey.

About the Speakers:

1. Jon Russo, President of B2B Fusion Group.

Jon Russo has been a 3 time B2B Chief Marketing Officer ranging from former divisions of General Electric to Silicon Valley start-ups. His global assignments include Luxembourg, New York City, and Silicon Valley where he led $180M M&A (GlobalCenter acq. by Frontier) and a 2003 I.P.O. of SaaS mobility company iPass (NASDAQ: IPAS) as a 16b officer. As head of marketing, he has overseen 3 marketing automation implementations, the latest implementation leveraging Eloqua, InsideView, and Bulldog while partnering with SAP, Marketo, Aprimo, and Eloqua among others. Jon Russo is a recognized speaker at numerous industry events and conferences, including at CXO, venture capital, Internet, hosting, and software as a service venues. He has appeared on national television news outlets, including Fox News. A former active duty Army Officer, Jon Russo earned his M.B.A. in Marketing from the Haas School of Business, University of California at Berkeley, and an undergraduate degree in Finance from the University of Connecticut

2. Jaime Davenport, Head – Demand Generation for Liaison Technologies.

Jaime Davenport currently heads demand generation for Liaison Technologies, a security and data integration company based in Atlanta.  She has over 15 years global experience in enterprise software industry with a concentration on building effective B2B marketing and sales strategies for emerging technology companies.  She specializes in marketing to Fortune 1000, financial services, healthcare, telecommunications, federal, state and local government.  Prior to Liaison, she was at Dun and Bradstreet and Nexidia, where she developed business processes for marketing and sales using innovative technologies which reduced marketing costs, shortened sales cycles and grew pipeline.  She graduated from the University of Georgia

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Date: January 12, 2012 2:00 PM – 3:00 PM EST

Overview:

Sales and Marketing are responsible for managing a predictable, reliable demand generation pipeline that produces higher value opportunities and maximizes revenue. The traditional approach to the pipeline- Awareness, Interest, Demand, Action or the more modified version of this pipeline – Awareness, Interest, Consideration, Purchase – is outdated.

The customer is no longer a passive recipient or a sidelined spectator. In today’s environment, customers are actively engaged in the buying process. Today we leverage a mix of vehicles from search engines to customer generated blogs and reviews, from online communities to social networks, and from broadcast to personalization designed to create engagement and enhance experience. Yet our language related to the customer buying pipeline hasn’t kept up.

Agenda:

Join us for this web-based discussion,We’ll discuss and learn:

• A customer-centric alternative for creating an opportunity pipeline
• Six key measurable stages for developing, implementing and measuring Marketing’s contribution to the opportunity pipeline
• How to use this customer-centric approach to align marketing and sales and enable the two organization to collaboratively accelerate revenue

About the Speaker:

Laura Patterson’s career spans over 30 years working for companies such as State Farm and Motorola. In 1999 she co-founded VisionEdge Marketing, a company that enables organizations to leverage data and analytics to facilitate marketing accountability and operations, measure and improve marketing performance, develop dashboards, and enhance marketing and sales alignment in order to accelerate revenue and create a competitive advantage.

Author of three books, including Metrics in Action, Laura has served on several boards such as the ANA and BMA and has lectured at various universities including Tuck’s Business School and Stanford University. She serves on the Advisory Board for the CMO Council and the World Brand Congress. Laura earned her B.A from Truman State University and her Master’s at the University of South Florida.

Register Now

For Marketers looking to quickly increase the number of prospects at the top of their funnel by adding names from outside of their own prospect database, the primary choices available are Paid Search (such as Google AdWords) and email List Rental.

The key limitation to both of these is typically cost, and in both cases the Marketer is charged prior to prospect conversion. In the case of Paid Search, one pays per click (and hopes that a high percentage of those clickthroughs actually fill out the form and convert) and in the case of List Rental, one pays for the attempt (for the sending of the email, regardless of the number of click-throughs or conversions).

The marketers at True Influence offer a better way. True Influence campaigns feature a unique One-Click Lead methodology that eliminates forms entirely!

Read the Business Brief

On November  10th, Steve Bernstein, Founder and Principal Consultant, Waypoint Group presented an informative webinar on “3 Steps to Acquiring New Sales-Ready Leads Faster than Ever Before” Webinar helped the audience in understanding the innovative process that has proven to drive new opportunities for the sales team –producing conversion rates in excess of 30%. We also discovered:

• Preparing by predicting your results in expected revenue.
• Where to find these opportunities: The new ‘targeting’ method
• How to engage them
• How to get started and how fast you will see results

Watch It Here

On October 20th, Craig Rosenberg, Vice President, Focus Expert Network presented an informative webinar on “6 Components for the Successful B-to-B Demand Generation Engine” Webinar helped in learning on  how we can have an immediate and positive impact on your pipeline. We also discovered:

• The 6 critical steps every demand generation machine must have to maximize your pipeline
• Practical “get started” tips that you can implement from day-one
• Best practices from real successfully deployed demand generation programs across the industry

Watch It Here:

Date: October 20, 2011 2:00 PM – 3:00 PM EST

As B-to-B marketers, our livelihoods depend on one thing– how big of a pipeline we create for sales.  In this webinar, Craig Rosenberg, a demand generation expert and author of the widely read blog The Funnelholic, will present his vision for the platform b2b marketing organizations must build to successfully create sales ready leads scalably and efficiently. Learn what it takes to build a successful demand generation platform driven by a comprehensive “systems approach” that includes lead generation, qualification, and nurturing.

Learn how you can have an immediate and positive impact on your pipeline. You’ll discover:

• The 6 critical steps every demand generation machine must have to maximize your pipeline
• Practical “get started” tips that you can implement from day-one
• Best practices from real successfully deployed demand generation programs across the industry

About the Speaker:

As the Leader of the Focus Expert Network for Focus.com, Craig Rosenberg recruits, engages and manages the world-class industry and technology experts who make up the Focus Expert Network. He speaks frequently at both live and virtual conferences and other events on a number of topics in which he is immersed, including social media, demand generation, lead management, marketing trends and marketing technologies. As a B2B pro, Craig is a respected thought leader whose candid speaking style is both magnetic and insightful. Ask him a simple question, such as “What is a lead?” and he will inform and engross you with his reply.

Craig  also contributes to e-books, webinars and a range other digital content. Many in the industry also know him as The Funnelholic. On his popular blog, Craig waxes poetic on topics of interest to those who live and work at the top end of the B2B funnel: lead generation, online media, B2B sales and marketing, drip marketing and lead nurturing.

Craig’s career has given him a deep knowledge base and a level of experience upon which he draws for speaking engagements. He spent many years as a consultant for SalesRamp, where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at over 25 different companies in a variety of different high-tech verticals ranging from business applications to IT infrastructure.

Identifying your target market is the often-overlooked first step in creating an effective marketing strategy.

In this new business brief from the marketing pros at True Influence™, learn how to define and prioritize your target markets for fast and easy lead generation.

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When looking for ways to get the word out, B2B marketers have more pay-for-performance options than ever.

In this new business brief from the marketing pros at True Influence™, we compare and contrast PPC email marketing and PPC search engine advertising, arguing that both approaches have their place in a well-rounded marketing campaign.

Read the Business Brief