On January 18, 2012 Mike Agron presented a webinar on “Managing the Webinar Life Cycle-From Start to Finish”.  Watch this webinar recording to learn how to tightly manage and control the many aspects of running a great Webinar and hear real life examples of best practices and metrics used to deliver predictable outcomes for global and emerging brands.
Also learn:

• A proven methodology for planning and delivering engaging Webinars
• Pointers for audience recruitment, content development, coaching of speakers and post-event follow-up and conversion
• The key metrics and analytics to track and measure across the Webinar life cycle

Watch the Webinar Recording

On January 12, 2012 Laura Patterson presented a webinar on “Six C’s to Aligning Sales and Marketing to Accelerate Revenue”.  Watch this webinar recording to learn more about

• A customer-centric alternative for creating an opportunity pipeline
• Six key measurable stages for developing, implementing and measuring Marketing’s contribution to the opportunity pipeline
• How to use this customer-centric approach to align marketing and sales and enable the two organization to collaboratively accelerate revenue

Watch the Webinar

Marketers know the importance of sending relevant, tailored communications. But how well are we doing? Not so well according to a  poll by Chief Marketing Officer Council. This poll reveals that of 91 percent of consumers who opt out or unsubscribe to emails, 46 percent are driven to brand defection because the messages are simply not relevant. Ouch.

How connected are marketers to their customers? Not doing well here either, with nearly three quarters of consumers reporting they have received promotions for products they have previously purchased from the company.

If marketers know how important it is to be timely, relevant and personal, why is this such a challenge? One might argue marketers have a wider array of tools and technologies at their disposal, so shouldn’t they be doing a better job? While its certainly true there are more technologies to choose from, the reality is having a tool in your tool belt and knowing how to put it to best use are two entirely different things.

So, how then to achieve the holy grail of personalized and relevant email marketing? By adopting precision marketing approaches that utilize more tailored and targeted messaging throughout the customer life cycle. Continuous data collection, as well as integration and on-going analysis are needed to produce customer insights. These insights enable marketers to achieve mass-customization of messaging to customers and generate improved response, engagement and retention.