Vienna, VA (Press Release – January 27, 2012) – True Influence, innovators of the “One Click Lead”, today announced that CEO Brian Giese has been invited to speak at the 2012 Online Marketing Summit. The event will take place February 6th-8th at The Hilton San Diego Bayfront and is hosted by ClickZ Marketing News and Expert Advice Company.

The Online Marketing Summit is the premier global educational event for marketing professionals. Join over 1,500 marketing professionals as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Demand Generation, Search, Email, Analytics, Mobile, Integrated Marketing and more.

Brian will present “Sending the Right Email to the Right Prospect at the Right Time” at 10:45AM on February 8th. Other speakers at the event include Steve Woods, CTO & Co-founder, Eloqua; Paul Vallez, Sr. Director, Worldwide Search, HP.com; Lise Brende, Director of Marketing Analytics, Bing; Charlotte Blank, Social Media Manager, General Motors; Mikel Chertudi, Sr. Director, Online & Demand Marketing, Adobe; Lauren Vaccarello, Dir. of Search, Display & Social Adv., Salesforce.

About True Influence

True Influence is the world’s most accurate and fastest-growing online lead generation company, helping B2B decision makers and sales and marketing professionals to generate the right leads at the right time in the right volume. Founded in 2008, True Influence understands that effective sales and marketing efforts require the most in-depth and accurate prospect data combined with their proprietary Relevance Engine to generate the right leads at the right time in the right volume. The core product line overlays crowd-sourced, user-contributed contact information with proprietary prospecting technology and lead verification process to produce an entirely unique and highly effective lead flow supply. With a 100% replacement guarantee and continual data scrubbing, True Influence is the leading source of accurate, crowd-sourced and risk-free business leads.
For more information, visit www.trueinfluence.com

Company: True Influence
Company URL: http://www.trueinfluence.com

Vienna, VA (Press Release – December 14, 2011) – True Influence, innovators of the “One Click Lead,” today announced the launch of the LeadPAC Free Plan, along with affordable tiered pricing plans available on a monthly or “pay as you go” basis with no set-up fees or long-term contract. True Influence is also now offering a variety of support plans and packages for LeadPAC customers.

LeadPAC is a behaviorally targeted, self-service email prospecting platform that allows online advertisers and marketers the ability to target the right message to the right person at the right time – at no risk. With the LeadPAC Free Plan, sales and marketing professionals can:

• Run one (1) email prospecting campaign and generate up to 10 leads per month for free.
• Generate additional, verified leads at $40 per lead thereafter.

LeadPAC service subscribers can change plans easily – either online or by calling True Influence. Each pricing plan has thresholds based on the number of leads, campaigns, and level of support desired. Once subscribers exceed their limit within a plan, they will be notified and can choose to upgrade their plan at the next billing cycle.

Factoring in the cost of data, emailing and form conversion into current Cost Per Lead (CPL) calculations, LeadPAC provides great value, and customers can view results of a recently conducted CPL Survey to learn more about its capabilities.

True Influence launched LeadPAC commercially in September 2011 and the platform has gained significant momentum ever since with impressive client adoption rates. LeadPAC is based on a cost-per-click (CPC), pay-for-performance delivery model. There are no recurring monthly charges, no set up fees, and no long-term commitments. Customers only pay for leads that match their pre-determined criteria. With LeadPAC, marketers get the prospect’s full contact information with one-click on the ad and can immediately add the prospect into their sales pipeline for follow-up.

“Our new LeadPAC pricing plans give marketers an affordable and powerful prospecting tool at no charge to start to proactively contact their target markets,” said Brian Giese, Founder and CEO of True Influence. “Instead of spending exorbitant, up front amounts of money buying or renting lists for email marketing, with LeadPAC’s free-to-start and tiered pricing plans, our customers can choose the option that fits their marketing budgets, and only pay for the results that they want.”

About True Influence

True Influence is the world’s most accurate and fastest-growing online lead generation company, helping B2B decision makers and sales and marketing professionals to generate the right leads at the right time in the right volume. Founded in 2008, True Influence understands that effective sales and marketing efforts require the most in-depth and accurate prospect data combined with their proprietary Relevance Engine to generate the right leads at the right time in the right volume. The core product line overlays crowd-sourced, user-contributed contact information with proprietary prospecting technology and lead verification process to produce an entirely unique and highly effective lead flow supply. With a 100% replacement guarantee and continual data scrubbing, True Influence is the leading source of accurate, crowd-sourced and risk-free business leads.
For more information, visit True Influence

Company: True Influence
Company URL: http://leadpac.com/pricing

Company’s Email Prospecting Platform Delivers Low Cost, Qualified Leads with No Risk

Vienna, VA (September 21, 2011) – True Influence, innovators of the “One-Click Lead”, announced  today the commercial launch of LeadPAC, a behaviorally targeted, self-service email prospecting platform that allows online advertisers and marketers the ability to target the right message to the right person at the right time – with no risk. True Influence launched the beta version of LeadPAC in March 2011 and the platform has gained significant momentum ever since with impressive client adoption rates.

LeadPAC is based on a cost-per-click (CPC), pay-for-performance delivery model. There are no recurring monthly charges, no set up fees, and no long-term commitments. Customers only pay for leads that match their pre-determined criteria.  With LeadPAC, marketers get the prospect’s full contact information with one-click on the ad and can immediately add the prospect into their sales pipeline for follow-up.

“LeadPAC allows marketers to develop highly profitable ads by using a low-cost email lead generation solution to proactively contact their target markets,” said Brian Giese, Chief Executive Officer of True Influence. “Instead of wasting money buying or renting lists for email marketing, with LeadPAC’s pay-per-click platform, our customers only pay for the results that they want.”

LeadPAC provides marketers with the following features and benefits:

• Access to more than 20 million B2B business contact records that can be segmented according to detailed demographic data.
• Create a new email by using True Influence’s easy email builder, or upload their own customized content.
• All leads are verified in advance to ensure that basic information such as email addresses and phone numbers are accurate.
• The capability to couple promotions and special offers with links to content that will appeal to their target audience.
• Marketers only pay for leads that demonstrate an interest in their message, according to criteria they established.
• Before launching a campaign, marketers decide how much they want to spend. True Influence’s predictive-targeting technology delivers to the audience most likely to respond to their offer, based on demographic and behavioral data compiled over many interactions.

“We’re delighted to launch LeadPAC and provide the most sophisticated technology in the online prospecting and lead generation space,” said Giese. “With our commitment to providing ‘quality over quantity,’ True Influence has established a reputation as the most trusted, targeted and reliable lead generation partner in the industry.”

Today’s commercial launch of LeadPAC is the first in a series of announcements from True Influence that will be geared toward providing a new level of quality and innovation in the lead generation space. In the coming months, the company plans to announce new technology platforms, product feature upgrades and new product lines – all designed to give marketers the most technologically advanced self service prospecting tools available in the marketplace.

About True Influence

True Influence is the world’s most accurate and fastest-growing online lead generation company, helping B2B decision makers and sales and marketing professionals to generate the right leads at the right time in the right volume. Founded in 2008, True Influence understands that effective sales and marketing efforts require the most in-depth and accurate prospect data combined with their proprietary Relevance Engine to generate the right leads at the right time in the right volume. The core product line overlays crowd-sourced, user-contributed contact information with proprietary prospecting technology and lead verification process to produce an entirely unique and highly effective lead flow supply. With a 100% replacement guarantee and continual data scrubbing, True Influence is the leading source of accurate, crowd-sourced and risk-free business leads. For more information, visit www.trueinfluence.com.

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Media Contact:
Matt Rizzetta
North 6th Agency
212-334-9753
mrizzetta@n6a.com

True Influence™ Reports Record Growth and Platform Enhancements;
Removes the Friction in the Sales Process for B2B Marketers

Customer, employee and platform growth define the start of 2011 for leading sales and marketing database firm.

Vienna, Virginia (Aug  24, 2011) – True Influence™, innovators of the  “One-Click Lead,” announced  today a number of milestones that have continued the momentum created by its initial product launch, and helped the company firmly establish itself as the world’s largest supplier of one-click leads. These positive results are driven in large part by an industry-leading email marketing platform with a “cost-per-click” (CPC), pay-for-performance delivery model.

Since the start of 2011, True Influence™ has:

• Expanded its database of business contacts more than 300 percent.
• Grown its database of verified B-to-B contacts to a total of 20 million-plus.
• Established a reputation in the B-to-B community as the vendor of choice for thousands of sales and marketing professionals seeking to generate new business leads for their companies.
• Added well over 30 new customers.
• Increased its staff by 200 percent.
• Added a number of key executive hires including Mark Nachlis as Senior Vice President of Sales.

In addition to customer, staff and database growth, True Influence™ has also enhanced its proprietary “Relevance Engine,” which analyzes each offer and matches it real-time to the most relevant contacts available from the broad targeting criteria specified by customers. In addition, the platform infrastructure has been enhanced to support storage and easy access to demographic, firmographic, and behavioral data on more than 20 million B-to-B prospects.

“We are continuing to innovate and add sophisticated targeting to the sales prospecting and lead generation space,” said Brian Giese, Chief Executive Officer of True Influence™. “Thanks to our continued staff, customer, and database growth – as well as the innovative ideas coming from our team – True Influence™ has solidified itself as the most trusted, targeted and reliable lead generation partner in the industry.”

About True Influence™

True Influence™ is the world’s most accurate and fastest-growing online lead generation company, helping B2B decision makers and sales and marketing professionals to generate the right leads at the right time in the right volume. Founded in 2008, True Influence™ understands that effective sales and marketing efforts require the most in-depth and accurate prospect data combined with their proprietary Relevance Engine to generate the right leads at the right time in the right volume. The core product line overlays crowd-sourced, user-contributed contact information with proprietary prospecting technology and lead verification process to produce an entirely unique and highly effective lead flow supply. With a 100% replacement guarantee and continual data scrubbing, True Influence™ is the leading source of accurate, crowd-sourced business leads. For more information, visit www.trueinfluence.com.

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Media Contact:
Matt Rizzetta
North 6th Agency
718-744-7138
mrizzetta@n6a.com

Brian Giese to address Lead Generation as a Component of Integrated Funnel Management

Brian Giese, Chief Executive Officer of True Influence™, has been announced as one of the featured speakers at DemandCon in San Francisco from May 18-20, 2011.

DemandCon is a three-day educational event focused on managing the entire sales funnel and demonstrating how sales and marketing can work together as one highly functional team.

Integrated Funnel Management training sessions and workshops will focus on:

• Demand Generation
• Lead Management
• Marketing Automation
• Sales and Marketing Alignment
• Content Marketing
• Customer Loyalty
• and more

These sessions will include analysis of best practices and spotlight how attendees can apply these practices to resolve job-specific issues and needs.

“Successful lead generation is all about leveraging technology to deliver the right message to the right person at the right time,” said Giese. “At DemandCon, I’ll be addressing email prospecting platforms that are deliverable on a pay-for-performance basis. Attendees will get hands-on instruction on how they can design and manage a cost-effective marketing campaign that will fill their pipeline with a steady stream of qualified prospects for their sales funnel.”

DemandCon was co-founded by business partners Steve Gershik, CEO of 28Marketing, and Shawn Elledge, Chief Engagement Officer of the Integrated Marketing Summit.

“DemandCon is our attempt to connect all the small pieces of the business funnel,” said Gershik. “It will be a powerhouse learning experience that will make what is hidden known and expose the secret knowledge that separates the good from the great. We hope our attendees are driven to get better at their jobs.”

About True Influence™

True Influence™, owners of a proprietary database of more than 20 million business contact records, is the developer of a behaviorally targeted email advertising platform that helps marketers leverage technology to deliver the right message to the right person at the right time.

Our cost-per-click (CPC) service allows marketers to test and optimize their messaging and, using our built-in automation tools, nurture and generate marketing qualified leads cost-effectively and with no recurring monthly fees. For more information about distribution or partnership opportunities with True Influence™, visit www.trueinfluence.com or call 301-365-6600.

True Influence™ announced today that it will be one of 16 featured technology companies appearing at ad:tech San Francisco as part of Innovation Alley.

ad:tech San Francisco, scheduled from April 11-13, is the the largest gathering of digital marketers in a conference and exhibition setting. Innovation Alley is a dedicated exhibit space within the conference that features notable start-ups and bleeding-edge technology providers.

“Innovation Alley delivers the ideal audience for True Influence™ to showcase LeadPAC™, our  email advertising platform that delivers the right message to the right person at the right time, with no risk,” said Brian Giese, Chief Executive Officer of True Influence™.

“We’re looking forward to this stellar opportunity for building partner alliances and demonstrating how marketers can leverage our database to cost-effectively fill their pipelines with marketing qualified leads. We’re extremely honored that ad:tech San Francisco chose True Influence™ to participate in this exclusive event.”

About True Influence™

True Influence™, owners of a proprietary database of more than 20 million business contact records, is the developer of a behaviorally targeted email advertising platform that helps marketers leverage technology to deliver the right message to the right person at the right time.

Our cost-per-click (CPC) service allows marketers to test and optimize their messaging and, using our built-in automation tools, nurture and generate marketing qualified leads cost-effectively and with no recurring monthly fees. For more information about distribution or partner alliances with True Influence™, visit www.trueinfluence.com or call 301-365-6600.

LeadPAC™ is Company’s pay-per-click Email Ad Platform that Delivers Qualified Leads with No Risk

True Influence™ has taken a true leadership role with enterprise marketers and sales teams in fields such as prospect behavior and contact data, data segmentation, lead generation, and on-demand reporting and analytics.

This best-in-class status was achieved through True Influence™’s development of LeadPAC™, a behaviorally targeted email prospecting platform laser focused on targeting the right message to the right person at the right time, with no risk. Because LeadPAC™ is based on a cost-per-click (CPC), pay-for-performance delivery model, there are no recurring monthly charges, no set up fees, and no long-term commitments. Customers only pay for leads that match their criteria, guaranteed.

“Because LeadPAC™ uses email instead of search, it allows marketers to proactively reach out to their target market instead of waiting for them to search on their keywords,” said Brian Giese, Chief Executive Officer of True Influence™. “Known individuals are being driven to their content. There is no need to use low-conversion forms to find out who they are. This results in a lower cost per identifiable visitor.”

LeadPAC™ is implementable in three strategic steps:

Step 1: Select Recipients
With LeadPAC™, marketers get access to more than 20 million B2B business contact records. They can segment this database according to detailed demographic data, and then append their own mailing and suppression lists.

Step 2: Create Original Content
Email marketing is all about giving people a reason to click. Marketers can create their own email by using True Influence’s easy email builder, or uploading their own HTML file. Next is coupling promotions and special offers with links to content that will appeal to their target audience. Marketers only pay for leads that demonstrate an interest in their message, according to criteria they established.

Step 3: Launch the Campaign
Marketers decide how much they want to spend. True Influence™’s predictive-targeting technology delivers to the people who are most likely to respond to their offer, based on demographic and behavioral data compiled over many interactions.

About True Influence

True Influence™ is the developer of LeadPAC™ (patent pending), a behaviorally targeted email advertising platform that helps marketers leverage technology to deliver the right message to the right person at the right time. With over 20M B2B contacts in the LeadPAC™ database, our cost-per-click (CPC) email service allows marketers to test and optimize their messaging and, using our built-in automation tools, nurture and generate marketing qualified leads cost-effectively and with no recurring monthly fees. For more information about distribution or partner alliances with True Influence™, visit www.trueinfluence.com or call 301-365-6600.