Date: December 08, 2011 2:00 PM – 3:00 PM EDT

Overview:

In this webinar, Jon Russo and Jaime Davenport will be covering the executive marketing ingredients to help create the right key performance indicators with a real case study. Join us during this web-based discussion, where you’ll learn:

• How do you create an executive dashboard
• What is the measurable impact of data
• What processes enable marketing ROI
• Why careful thought should be put into your marketing automation suite and platform

KPIs are something executives demand out of marketing in a new era of accountability.  B2B Fusion group helps companies on this journey of marketing accountability – one such example was with Liaison Technologies who transformed their marketing organization toward a tightly aligned sales and marketing machine;  this machine is built on the right content, process, and data strategies to enable more effective revenue acquisition. This webinar session will walk you through that journey.

About the Speakers:

1. Jon Russo, President of B2B Fusion Group.

Jon Russo has been a 3 time B2B Chief Marketing Officer ranging from former divisions of General Electric to Silicon Valley start-ups. His global assignments include Luxembourg, New York City, and Silicon Valley where he led $180M M&A (GlobalCenter acq. by Frontier) and a 2003 I.P.O. of SaaS mobility company iPass (NASDAQ: IPAS) as a 16b officer. As head of marketing, he has overseen 3 marketing automation implementations, the latest implementation leveraging Eloqua, InsideView, and Bulldog while partnering with SAP, Marketo, Aprimo, and Eloqua among others. Jon Russo is a recognized speaker at numerous industry events and conferences, including at CXO, venture capital, Internet, hosting, and software as a service venues. He has appeared on national television news outlets, including Fox News. A former active duty Army Officer, Jon Russo earned his M.B.A. in Marketing from the Haas School of Business, University of California at Berkeley, and an undergraduate degree in Finance from the University of Connecticut

2. Jaime Davenport, Head – Demand Generation for Liaison Technologies.

Jaime Davenport currently heads demand generation for Liaison Technologies, a security and data integration company based in Atlanta.  She has over 15 years global experience in enterprise software industry with a concentration on building effective B2B marketing and sales strategies for emerging technology companies.  She specializes in marketing to Fortune 1000, financial services, healthcare, telecommunications, federal, state and local government.  Prior to Liaison, she was at Dun and Bradstreet and Nexidia, where she developed business processes for marketing and sales using innovative technologies which reduced marketing costs, shortened sales cycles and grew pipeline.  She graduated from the University of Georgia

Watch the Presentation

Date: November 10, 2011 2:00 PM – 3:00 PM EST

Overview:
The old techniques for acquiring leads no longer produce the required results.  Business is screaming for new leads faster, and yet we marketers often execute campaigns that produce single-digit conversion rates.  The good news is there is a new way – an innovative process that has proven to drive new opportunities for your sales team –producing conversion rates in excess of 30%.

Agenda:
Join us for this web-based discussion, especially if you are open to new methods and ideas that drive profitable growth. We’ll discuss:

• Preparing by predicting your results in expected revenue
• Where to find these opportunities: The new ‘targeting’ method
• How to engage them
• How to get started and how fast you will see results

About the Speaker:
Steve Bernstein is an experienced marketing executive with more than 20 years of experience in developing leading strategies with hands-on execution. Steve is a founder and serves as Principal Consultant for Waypoint Group, a firm dedicated to driving profitable growth for B2B businesses through more effective marketing and communications.

Prior to founding Waypoint Group, Steve held senior leadership/VP positions Enkata, Satmetrix, Cisco Systems, and Blue Pumpkin, leading the charge to develop winning market-focused strategies that led to sustainable growth, profitability, and #1 market share position.

On October 20th, Craig Rosenberg, Vice President, Focus Expert Network presented an informative webinar on “6 Components for the Successful B-to-B Demand Generation Engine” Webinar helped in learning on  how we can have an immediate and positive impact on your pipeline. We also discovered:

• The 6 critical steps every demand generation machine must have to maximize your pipeline
• Practical “get started” tips that you can implement from day-one
• Best practices from real successfully deployed demand generation programs across the industry

Watch It Here:

Date: October 20, 2011 2:00 PM – 3:00 PM EST

As B-to-B marketers, our livelihoods depend on one thing– how big of a pipeline we create for sales.  In this webinar, Craig Rosenberg, a demand generation expert and author of the widely read blog The Funnelholic, will present his vision for the platform b2b marketing organizations must build to successfully create sales ready leads scalably and efficiently. Learn what it takes to build a successful demand generation platform driven by a comprehensive “systems approach” that includes lead generation, qualification, and nurturing.

Learn how you can have an immediate and positive impact on your pipeline. You’ll discover:

• The 6 critical steps every demand generation machine must have to maximize your pipeline
• Practical “get started” tips that you can implement from day-one
• Best practices from real successfully deployed demand generation programs across the industry

About the Speaker:

As the Leader of the Focus Expert Network for Focus.com, Craig Rosenberg recruits, engages and manages the world-class industry and technology experts who make up the Focus Expert Network. He speaks frequently at both live and virtual conferences and other events on a number of topics in which he is immersed, including social media, demand generation, lead management, marketing trends and marketing technologies. As a B2B pro, Craig is a respected thought leader whose candid speaking style is both magnetic and insightful. Ask him a simple question, such as “What is a lead?” and he will inform and engross you with his reply.

Craig  also contributes to e-books, webinars and a range other digital content. Many in the industry also know him as The Funnelholic. On his popular blog, Craig waxes poetic on topics of interest to those who live and work at the top end of the B2B funnel: lead generation, online media, B2B sales and marketing, drip marketing and lead nurturing.

Craig’s career has given him a deep knowledge base and a level of experience upon which he draws for speaking engagements. He spent many years as a consultant for SalesRamp, where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at over 25 different companies in a variety of different high-tech verticals ranging from business applications to IT infrastructure.

Date: June 23rd, 2pm EST

Everybody is paying attention to the shiny new object called Social Media because of it’s reach, vitality, and lack of hard cost. However, email is still the most used, least expensive and most effective marketing channel.

Take part in this fast-moving web presentation to hear industry expert Steve Gershik’s views on B2B Email marketing in 2011:

• How the fastest growing companies are using email
• eMail’s role (when and where to use eMail) in today’s B2B demand generation process
• What you need to consider to ensure the success of your outbound marketing efforts

About the Speaker

Steve Gershik has more than 17 years of experience in brand building, demand generation and corporate marketing. As founder of 28Marketing and co-founder and Partner of DemandCon, the world’s first demand generation conference, he’s worked with a number of B2B technology and Cloud Computing companies. Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua.