• Business Briefs
  • The One-Click Lead: Form-Free Conversions
  • To Gate or Not to Gate – That is the Content Marketing Question
  • LeadPAC™ vs. List Rental
  • CAN-SPAM for B2B Marketers
  • Creating Content That Works
  • Pay-Per-Click: Email Versus Paid Search
  • Defining Your Target Markets
  • What Is A Lead?
  • Finding the Right Prospects
  • About Lead Verification
• Webinars
  • Top 10 Mistakes to Avoid When Renting B2B Email Lists
  • 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
  • Managing the Webinar Life Cycle – From Start to Finish
  • Discover 7 Ways To Get Inside The Mind Of Your Buyers
  • A 5-Step Plan for Scoring and Following Up with Virtual Event Leads
  • Six C’s to Aligning Sales and Marketing to Accelerate Revenue
  • Optimizing Marketing ROI through better conversions
• Events
  • DemandCon 2012: Email Strategies for Lead Generation
• Research Reports
  • B-to-B Lead Generation Handbook
  • 2012 B2B Marketing Benchmark Report
  • 2012 Web Form Conversion Benchmark Survey
  • B2B CPL 2011 Benchmark Survey
• Marketing Resources
  • Maximizing Lead Generation-The Complete Guide for B2B Marketers
  • eMarketing Strategies for the Complex Sale
• Blog

Book Excerpt: eMarketing Strategies for the Complex Sale

By: Ardath Albee

eMarketing Strategies for the Complex Sale by Ardath Albee, CEO and B2B Marketing Strategist – Marketing Interactions Inc. is a comprehensive guide to help marketers drive decisions to buy in their favor. Power your eMarketing results by mastering how to:

• Build a foundation for eMarketing strategies based on buyer perspectives.
• Use a buyer synopsis to develop personalized content.
• Transform prospect engagement with natural nurturing.
• Create a contagious content structure for competitive differentiation.
• Generate increased pipeline with attraction marketing.
• Facilitate faster prospect progression to sales readiness.
• Perfect the transition of sales-ready leads to your sales force.
• Measure the impact of eMarketing programs against business objectives.

Filled with tools and examples this isn’t just a book with high-level thinking. It’s chock full of examples, tools and exercises to help business-to-business marketers translate the strategy into practice to achieve dramatic results. After all, an eMarketing strategy goes far beyond simply distributing your content on the Web.

Still Not Sure? Read it here… and Download the Chapter.

Related Webinar:

• 5 Tips for Creating Content to Engage Buyers From The Start – Watch Presentation

References:

• About the Author- Ardath Albee
• eMarketing Strategies Book