In this on-demand webinar you’ll find out how to avoid the top mistakes marketers make when renting email lists, and receive actionable information on list strategy and email design to maximize response.

Watch this webinar recording and learn the importance of:

• List Order Timing
• Testing – Why, What, How
• Why Rent Phone No.’s Too
• Optimizing ALL Campaign Elements
• Getting Expert Help
• Landing Page Optimization
• CAN/SPAM Requirements
• FAQ’s

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Webinar Highlights:

• How one company used humor to get attention.
• The power of online video with thought leadership.
• Why doing the unexpected generates results.
• Why you really need to “Let Your Freak Flag Fly.”
• Some actual case studies

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The Online Marketing Summit is the premier global educational event for marketing professionals. Join over 1,500 marketing professionals as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Demand Generation, Search, Email, Analytics, Mobile, Integrated Marketing and more.

Brian will present “Sending the Right Email to the Right Prospect at the Right Time” at 10:45AM on February 8th. Other speakers at the event include Steve Woods, CTO & Co-founder, Eloqua; Paul Vallez, Sr. Director, Worldwide Search, HP.com; Lise Brende, Director of Marketing Analytics, Bing; Charlotte Blank, Social Media Manager, General Motors; Mikel Chertudi, Sr. Director, Online & Demand Marketing, Adobe; Lauren Vaccarello, Dir. of Search, Display & Social Adv., Salesforce.

About True Influence

True Influence is the world’s most accurate and fastest-growing online lead generation company, helping B2B decision makers and sales and marketing professionals to generate the right leads at the right time in the right volume. Founded in 2008, True Influence understands that effective sales and marketing efforts require the most in-depth and accurate prospect data combined with their proprietary Relevance Engine to generate the right leads at the right time in the right volume. The core product line overlays crowd-sourced, user-contributed contact information with proprietary prospecting technology and lead verification process to produce an entirely unique and highly effective lead flow supply. With a 100% replacement guarantee and continual data scrubbing, True Influence is the leading source of accurate, crowd-sourced and risk-free business leads.
For more information, visit www.trueinfluence.com

Company: True Influence
Company URL: http://www.trueinfluence.com

• A proven methodology for planning and delivering engaging Webinars
• Pointers for audience recruitment, content development, coaching of speakers and post-event follow-up and conversion
• The key metrics and analytics to track and measure across the Webinar life cycle

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• A customer-centric alternative for creating an opportunity pipeline
• Six key measurable stages for developing, implementing and measuring Marketing’s contribution to the opportunity pipeline
• How to use this customer-centric approach to align marketing and sales and enable the two organization to collaboratively accelerate revenue

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Six C’s to Aligning Sales and Marketing to Accelerate Revenue

Date: Jan 12, 2012 2:00 PM – 3:00 PM EST
Presenter: Laura Patterson – Author, Co-Founder and President – VisionEdge Marketing

Description:
Sales and Marketing are responsible for managing a predictable, reliable demand generation pipeline that produces higher value opportunities and maximizes revenue. The traditional approach to the pipeline- Awareness, Interest, Demand… View Details

Managing the Webinar Life Cycle – From Start to Finish

Date: Jan 18, 2012 2:00 PM – 3:00 PM EST
Presenter: Mike Agron – Managing Principal and Executive Webinar Producer, WebAttract

Description:
The Webinar is an invaluable tool in today’s buyers market.  It is a tremendously effective vehicle for companies to attract, engage, and educate prospects to become your customers.  The catch?  You’ve got to really do a Webinar right in order … View Details

Discover 7 Ways to Get Inside the Mind of your Buyers

Date: Feb 08, 2012 2:00 PM – 3:00 PM EST
Presenter: Tony Zambito – Founder and Principal – Goal Centric

Description:
For years gaining an understanding of buyers and buyer behaviors was about crunching data, analyzing statistics, and coming up with charts. What did we learn? It didn’t go deep enough. Discover how groundbreaking use of qualitative buyer research … View Details

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Date: Feb 15, 2012 2:00 PM – 3:00 PM EST
Presenter: Jeff Ogden – President and Founder, Find New Customers

Description:
With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. As a result, this noise means it’s harder than ever to get your message heard. When everyone’s shouting, no one hears anything … View Details

5 Step Plan for Scoring and Following up with Virtual Event Leads

Date: Mar 08, 2012 2:00 PM – 3:00 PM EST
Presenter: Dennis Shiao – Director – Product Marketing, INXPO

Description:
In this webinar, Dennis Shiao, virtual events expert and author of the book “Generate Sales Leads with Virtual Events,” provides a five step plan for scoring and following up with virtual event leads. Dennis’ plan will help marketers segment their virtual…. View Details

Overview:

With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. As a result, this noise means it’s harder than ever to get your message heard. When everyone’s shouting, no one hears anything.
Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. Filled with actual examples, this is one webinar you won’t want to miss.

Agenda:

Join us for this web-based discussion,We’ll discuss and learn:

• How one company used humor to get attention.
• The power of online video with thought leadership.
• Why doing the unexpected generates results.
• Why you really need to “Let Your Freak Flag Fly.”
• Some actual case studies

About the Speaker:

Jeff Ogden is the President and Founder of Find New Customers “Demand Generation Made Simple”. He is the Host of Mad Marketing TV – a weekly marketing show sponsored by Act-On Software. Jeff interviews top marketing experts every week.
B2B Marketing expert known as the Fearless Competitor. Author of the popular blog Fearless Competitor. Professional writer and speaker.  Profiled in the book, Get Back to Work Faster.

Jeff is a Dad, husband and sports geek. Proud graduate of the University of Notre Dame. He holds a degree in marketing from the #1 undergraduate business school in the USA. Born and raised in a small town in Southern Indiana Jeff Lives outside NYC with his wife and three boys.

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LeadPAC, which was launched commercially in September 2011, is a behaviorally targeted, self-service email prospecting platform designed to enable online advertisers and marketers to target the right message to the right person at the right time.

The new free plan is designed to enable sales and marketing professionals to run one email prospecting campaign and generate up to 10 leads per month for free, and generate additional, verified leads at $40 per lead thereafter.

True Influence has added more than 30 new customers in 2011, according to CEO Brian Giese.“What we know and what we stress with our customers is that emails need to be educational in nature in the business market, and must address a very specific need,” Giese told DemandGen Report.

Giese added that today’s BtoB buyers are adept at cutting through the clutter and separating spam from valuable content, which has made it critical for organizations to tailor information and offers to resonate effectively. “Every email should be behaviorally targeted and provide content that offers something valuable and relevant to the recipient, whether it’s an invitation to a webinar, a link to download a white paper or access to an E-book. When you’re using email to market your products and services to the BtoB buyer, send the right email to the right person with the right offer at the right time.”

LeadPAC is based on a cost-per-click (CPC), pay-for-performance delivery model. There are no recurring monthly charges, no set up fees, and no long-term commitments. Customers pay only for leads that match their pre-determined criteria. By utilizing the technology, marketers can access prospects’ full contact information with one-click and can immediately add it into their sales pipeline for follow-up.

CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of list churn for b-to-b marketers and talks about email deliverability at the enterprise level. Giese has held executive level positions at Harte-Hanks, I.T. Selling Worldwide and Avectra.

Source:
DemandGen Report

Also Read:
Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails and addressing the challenges of list churn for b-to-b marketer. Read Now

Brian Giese answers 5 Questions about B2B Marketing asked by Portfolio.com Read Now

LeadPAC is a behaviorally targeted, self-service email prospecting platform that allows online advertisers and marketers the ability to target the right message to the right person at the right time – at no risk. With the LeadPAC Free Plan, sales and marketing professionals can:

• Run one (1) email prospecting campaign and generate up to 10 leads per month for free.
• Generate additional, verified leads at $40 per lead thereafter.

LeadPAC service subscribers can change plans easily – either online or by calling True Influence. Each pricing plan has thresholds based on the number of leads, campaigns, and level of support desired. Once subscribers exceed their limit within a plan, they will be notified and can choose to upgrade their plan at the next billing cycle.

Factoring in the cost of data, emailing and form conversion into current Cost Per Lead (CPL) calculations, LeadPAC provides great value, and customers can view results of a recently conducted CPL Survey to learn more about its capabilities.

True Influence launched LeadPAC commercially in September 2011 and the platform has gained significant momentum ever since with impressive client adoption rates. LeadPAC is based on a cost-per-click (CPC), pay-for-performance delivery model. There are no recurring monthly charges, no set up fees, and no long-term commitments. Customers only pay for leads that match their pre-determined criteria. With LeadPAC, marketers get the prospect’s full contact information with one-click on the ad and can immediately add the prospect into their sales pipeline for follow-up.

“Our new LeadPAC pricing plans give marketers an affordable and powerful prospecting tool at no charge to start to proactively contact their target markets,” said Brian Giese, Founder and CEO of True Influence. “Instead of spending exorbitant, up front amounts of money buying or renting lists for email marketing, with LeadPAC’s free-to-start and tiered pricing plans, our customers can choose the option that fits their marketing budgets, and only pay for the results that they want.”

About True Influence

True Influence is the world’s most accurate and fastest-growing online lead generation company, helping B2B decision makers and sales and marketing professionals to generate the right leads at the right time in the right volume. Founded in 2008, True Influence understands that effective sales and marketing efforts require the most in-depth and accurate prospect data combined with their proprietary Relevance Engine to generate the right leads at the right time in the right volume. The core product line overlays crowd-sourced, user-contributed contact information with proprietary prospecting technology and lead verification process to produce an entirely unique and highly effective lead flow supply. With a 100% replacement guarantee and continual data scrubbing, True Influence is the leading source of accurate, crowd-sourced and risk-free business leads.
For more information, visit True Influence

Company: True Influence
Company URL: http://leadpac.com/pricing

Overview:

In this webinar, Jon Russo and Jaime Davenport will be covering the executive marketing ingredients to help create the right key performance indicators with a real case study. Join us during this web-based discussion, where you’ll learn:

• How do you create an executive dashboard
• What is the measurable impact of data
• What processes enable marketing ROI
• Why careful thought should be put into your marketing automation suite and platform

KPIs are something executives demand out of marketing in a new era of accountability.  B2B Fusion group helps companies on this journey of marketing accountability – one such example was with Liaison Technologies who transformed their marketing organization toward a tightly aligned sales and marketing machine;  this machine is built on the right content, process, and data strategies to enable more effective revenue acquisition. This webinar session will walk you through that journey.

About the Speakers:

1. Jon Russo, President of B2B Fusion Group.

Jon Russo has been a 3 time B2B Chief Marketing Officer ranging from former divisions of General Electric to Silicon Valley start-ups. His global assignments include Luxembourg, New York City, and Silicon Valley where he led $180M M&A (GlobalCenter acq. by Frontier) and a 2003 I.P.O. of SaaS mobility company iPass (NASDAQ: IPAS) as a 16b officer. As head of marketing, he has overseen 3 marketing automation implementations, the latest implementation leveraging Eloqua, InsideView, and Bulldog while partnering with SAP, Marketo, Aprimo, and Eloqua among others. Jon Russo is a recognized speaker at numerous industry events and conferences, including at CXO, venture capital, Internet, hosting, and software as a service venues. He has appeared on national television news outlets, including Fox News. A former active duty Army Officer, Jon Russo earned his M.B.A. in Marketing from the Haas School of Business, University of California at Berkeley, and an undergraduate degree in Finance from the University of Connecticut

2. Jaime Davenport, Head – Demand Generation for Liaison Technologies.

Jaime Davenport currently heads demand generation for Liaison Technologies, a security and data integration company based in Atlanta.  She has over 15 years global experience in enterprise software industry with a concentration on building effective B2B marketing and sales strategies for emerging technology companies.  She specializes in marketing to Fortune 1000, financial services, healthcare, telecommunications, federal, state and local government.  Prior to Liaison, she was at Dun and Bradstreet and Nexidia, where she developed business processes for marketing and sales using innovative technologies which reduced marketing costs, shortened sales cycles and grew pipeline.  She graduated from the University of Georgia

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