One of the biggest topics in organizations today is the need and desire to grow their subscriber list. Most companies believe that the bigger the list they have, the greater chance they have to sell more stuff. More stuff sold…
17
JUN
Ready! Acquire! Aim?
A December article by eMarketer cites two recent studies to show the continuing dominance of email (as opposed to Twitter, Facebook, etc.) as the most popular method used by individuals to share information via the web.
With so many disruptive, addictive technologies such as Email, IM, RSS and Cell Phones prospects are distracted like never before—and chances are, so are you!
So what can you do?
Key Tip: If you provide something of value to prospects, they will give you their respect, loyalty, time AND ultimately their business.
One of the many healthy side effects of introducing a marketing automation system is the updating of definitions for each stage of the sales/marketing pipeline. This takes place because these systems allow companies to easily communicate with different kinds of potential customers in tailored, appropriate ways, and it is common during implementation of a new system that these definitions are reviewed and discussed.
Its a safe bet that many companies have made New Year’s resolutions to increase revenue streams as so many companies, large and small were hard hit in 2009. In response to the economic downturn, some companies reacted by becoming leaner and meaner. While this can help reduce expenses, there are other strategies that can be employed. Namely being smarter awhen it comes to sales. What to do to get leads flowing again?
Here are five areas where businesses can look to improve their sales potential:
Why are we still talking about “double opt-in?” It has been discussed, debated and explained by the industry leaders over and over again. Yet, it is still considered by many to be the highest standard of email permission. Don’t get…
I saw this today and thought it was inspiring for all of us to view as we start the new year.
Social Media is discussed in marketing circles but largely misunderstood.
We’ve found that a deeper view is needed to make this information relevant to sales. The web pages your prospects visit, how they got there, and how often they come back tell you a great deal about their interests and when and why they may be ready to make a purchase.
14
NOV
What is Lead Scoring?
It seems that conversion rates suffer when experienced salespeople chase bad lead information. It it happens every day. That’s because, in most marketing and sales teams , it’s impossible to know when lead information is promising and when it’s a waste of time and money. That’s where “Lead Scoring” can help.
Facebook
Youtube
LinkedIn
Twitter