Pay for Performance

Pay for Performance

At True Influence™ we manufacture one click leads for our clients on a pay-for-performance basis.

By pairing your content with our database of over 20 million business contacts, True Influence™ provides marketing qualified leads – people who’ve expressed an interest in your company and your product or services.

We have two delivery options:

  • Cost per lead: Similar to cost per click, True Influence™ charges per lead, where a lead is a person who clicks on your email. A click may represent a white paper or case study download, a software trial download, or a webinar registration, depending on your content.
  • Cost per acquisition: Often used in multi-step nurturing campaigns, cost per acquisition is a higher standard for what constitutes a lead. Maybe for you, a lead is a website registration or a series of webinar registrations. We can tailor a custom program to help you further qualify your leads.