True Influence™ Roundtable

Posts Tagged ‘segementation’


Do you know the best time of day to send an Email?

Posted by: Roy Rajan  /  Tags: , ,

When is the best time of the day to send out an email?

time_of_the_day

You might think you know the answer to this question. After all, you have done your research and know the latest recommended weekly optimal email send time slots. But so does every other e-marketer, (including Spammers)! The reality is your email could end up competing with scores of other commercial emails sent at the same “optimal” time slot.

So why not make this decision more customer-driven and give your customer the choice of selecting their preferred email time slot?

How exactly do you do that? Here are a few examples:

1. Ask your customer when they subscribe (Direct)
2. Conduct an email/web survey to find out (Direct)
3. Segment your list into groups based on the previous mail open/click through time (Past Behavior)

Just goes to show – there is not always one “correct” answer!