3 Risks of Over-Personalization in B2B Lead Generation

10 Virtual Events to Put You at the Top of Your B2B Game

Virtual events took on new value over the past year, as they gave business professionals the opportunity to learn and network in spite of travel restrictions. Now we have more opportunities to look forward to in 2021, including the ten on this list.

The agendas of these events represent a cross-section of experts and icons at the forefront of emerging marketing trends, as well as successful B2B practitioners, who share views from the trenches. (You’ll find our True Influence Summit on the list, with its own impressive list of top-tier guests.)

Keep Your Saw Sharpened with B2B Virtual Events 

Businesses of all stripes have something to gain from virtual conferences. But how will you know which are worth your time and penny? We’ve collected some of the actionable and impactful B2B workshops and events yet to happen in 2021. Some are paid events; some, like ours, are free. 

The topics they cover hit all the notes that matter to marketers: What are upcoming best practices of B2B marketing? How do leaders use data to deal with sticky marketing challenges? How do new tools engage meaningful audience conversations? How to focus the scope of your marketing stack? What are the latest trends in security? 

As you put together your marketing plans, add some of these events (arranged chronologically) to your business calendar.

#1 MarketingProfs B2B Forum | April 7-8

Topic: B2B Marketing

What you learn: The MarketingProfs B2B Forum covers practically everything B2B marketers need to know. This event promises a brilliant lineup of speakers such as Vinh Giang, Beverly Jackson, Nancy Harhut, Jacco van der Kooij, Wil Reynolds and Mark Schaefer.

#2 True Influence Spring Summit | April 14

Topic: Accelerating Revenue Through Artificial Intelligence 

What you learn: The True Influence Spring Summit focuses on AI’s potential in B2B marketing and sales. It brings you an unmissable list of guests like Jay Leno and experts from Google, IEEE, Microsoft, SAP and Forrester, who share real stories on how AI helps engage and convert buyers.

#3 Content Marketing Conference 2021 | April 27-29

Topic: Content Marketing

What you learn: This year’s Content Marketing Conference covers the latest tactics, techniques, and tools for brand growth and lead generation. It offers 50+ sessions by 200+ top speakers, including Andrew Tarvin, Matthew Barby, Ryan Brown, Byron White, Lee Odden, Elisabeth Willits, Tamsen Webster and Larry Kim, among others.

#4 B2B Summit North America | May 3-6

Topic: Marketing and Sales

What you learn: Forrester’s B2B Summit North America offers live virtual experience with an unbiased perspective, inspiration and real-world B2B solutions. You get to learn from insights, analysis, and experience of the brightest B2B minds to shape your 2021 results. The summit features top industry speakers like Kara Swisher.

#5 RSA Conference 2021 | May 17-20

Topic: Cybersecurity

What you learn: RSA Conference brings the world’s leading cybersecurity professionals under a single roof. You get to hear from industry leaders on putting resilience at the forefront of cyber tactics and being ready to resolve security challenges created by the new normal.

#6 B2B Marketing Ignite USA | June 2-3

Topic: B2B Marketing

What you learn: B2B Marketing Ignite brings you a truckload of practical, actionable, super-smart business tactics and strategies to gain a unique perspective. With strategic and leader level content, alongside tactics and execution – there’s something for every member of the team. The virtual event includes innovating and inspiring marketing speakers across the globe like Michael Brenner, Pam Didner, Darrell Alfonso, Joseph Taiano, Leela Srinivasan and others.

#7 ContentTECH Summit | June 8-10 

Topic: MarTech

What you learn: ContentTECH Summit looks at how technologies and innovative solutions will transform our work in the next five years. The virtual event highlights practitioners and experts in content technology and marketing strategies such as Robert Rose, Christine Morrison, Jill Sheffield and more.

#8 Gartner Marketing Symposium/Xpo | August 31 – September 2

Topic: Marketing Strategies

What you learn: The three-day virtual event will advance your strategic thinking, as it brings marketing vision to life with insights and research-based topics. 65+ sessions across seven tracks address challenges faced by CMOs and marketing leaders. More announcements about top speakers will happen soon.

#9 Mendix World | September 7-9

Topic: Low-Code and Digital Solutions

What you learn: B2B marketers have to be data-driven these days, and it helps to understand the algorithms and programming behind today’s marketing. Attend Mendix World to know more about low-codes, buyer relationships, and ideas to change the way you sell products and communicate with audiences. Listen to top-minds, watch live demos, and share success stories here. Join thousands of makers at the forefront of your industry and see the latest that low-code has to offer marketing.

#10 Marketing Artificial Intelligence Conference (MAICON) | September 15-16

Topic: Marketing with Artificial Intelligence

What you learn: MAICON helps attendees learn about AI applications, educate their teams, get executive support, pilot priority AI use cases, and build a near-term strategy for scaling AI solutions. The event has featured speakers from Microsoft and Salesforce in the past, and promises a strong line up this year.

Which B2B Virtual Events Will You Attend?

Hopefully, you found our list of online conferences helpful. These virtual events help B2B marketers everywhere learn the latest skills, gain info on innovative technologies and engage with peers.

Seats for our 2021 Spring Summit – Accelerating Revenue with Artificial Intelligence are filling up. Register today!

In the meanwhile, check out our top articles on artificial intelligence and get ready for the conference:

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