2021 Summit Resources

Get Your On-Demand January, April & July Summit Videos and Assets

Hear from the industry’s finest B2B thought leaders on accelerating data. Use these on-demand recordings of the sessions and assets to inspire your sales, data and marketing teams.

July Summer Summit 2021 – Truth Matters: How Data Accelerates Revenue

WELCOME & INTRODUCTION

Brian Giese
CEO, True Influence

MARKETING DATA: NAVIGATING THE HEADWINDS OF CHANGE

Terry Arnold
VP, Marketing at True Influence

Shelley Morrison
VP, Global Demand Center at Domo

Tony Uphoff
President and CEO at Thomas

CUSTOMER SUCCESS STORY

Patrick Spalding
VP, Customer Success at True Influence

THROTTLE UP: ACCELERATING SALES THROUGH UNCHARTED WATERS

Peter Larkin
Chief Revenue Officer at True Influence

Jeremey Donovan
SVP, Revenue Strategy at SalesLoft

Brittany Scott
VP of SMB Sales at KnowBe4

CUSTOMER SUCCESS STORY

Sylvia Harn
Global Media Commercial Lead Gen Director at Microsoft

MANAGING YOUR DATA: DON’T GET CAUGHT DEAD IN THE WATER

Ray Estevez
Chief Information Officer at True Influence

Theresa Kushner
AI/Analytics Consultant at NTT DATA

Rene Asis
Chief Technology Evangelist at LiveRamp

CUSTOMER SUCCESS STORY

Corinna Grassam
Director of Field Marketing at Talkdesk

FIRESIDE CHAT WITH FORRESTER

Kerry Cunningham
VP, Principal Analyst at Forrester

Ken Lordy
SVP, Product Management at True Influence

April Spring Summit 2021 – Accelerating Revenue Through Artificial Intelligence

WELCOME REMARKS

Brian Giese
CEO, True Influence

PRACTICAL USES OF AI IN B2B

John C. Havens
IEEE Global Initiative on AI Ethics, Executive Director

Laurence Moroney
Google, AI Advocacy Lead, Harvard EdX Instructor and Host of TensorFlow YouTube Channel

Jaime Perena
Microsoft, Director of Marketing & Strategy – Enterprise AI

FIRESIDE CHAT WITH FORRESTER

RK Maniyani
True Influence, CTO

Kerry Cunningham
Forrester Research, VP, Principal Analyst

CUSTOMER SUCCESS STORY

Nick Robinson
SAP North America, Head of Digital Marketing

Craig Johnston
Live Earth, VP of Sales & Business Development

January Summit 2021 – Accelerating Revenue in Uncertain Times

WELCOME REMARKS

Brian Giese
CEO, True Influence

ACTIONING FOR THE FUTURE: ALIGNING INTENT ACROSS SALES, MARKETING & DATA

Oktay Arifkhan
SVP, Data ViacomCBS

Leslie Canning
VP, WW Sales Enablement, HPE

Brian Solis
Global Innovation Evangelist, Salesforce

SUCCESS IN DEPTH: ACTIVATING THE JOURNEY TO ACCELERATED REVENUE

David Amaro
Corporate Marketing, Salesforce

Tim Schneller
Head of Global Marketing, Honeywell

Summit Downloads

Commissioned Forrester Report: “Prospective Buyer Engagement”

How to develop a more mature and effective engagement strategy.

Demand Gen Report “Intent Data’s Expanding Impact”

How smart brands integrate intent intelligence into go-to-market strategies.

Essentials of AI & Data-driven Marketing

How to bring the power of AI and data into B2B marketing.

Use The B2B Revenue Waterfall To Manage All Revenue Opportunities

Get fresh B2B thought leadership to guide data-driven revenue growth.

Finding Opportunities in the New Reality Of B2B Revenue

Get this comprehensive, intent-centric guide for B2B sales, marketing and data teams.

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