True Influence

A 5-Step Plan for Scoring and Following Up with Virtual Event Leads

Webinar Date: March 08, 2012 2:00 PM – 3:00 PM EST

In this webinar, Dennis Shiao, virtual events expert and author of the book “Generate Sales Leads with Virtual Events,” provides a five step plan for scoring and following up with virtual event leads. Dennis’ plan will help marketers segment their virtual event leads and determine the best follow-up action for each segment.
This is one webinar you won’t want to miss.

Dennis Shiao will cover the following five steps:

  • Segment leads based on virtual event engagement data
  • Curate leads to find the “golden nuggets.”
  • Perform a round of Quality Assurance (QA)
  • Follow up with leads, based by segment
  • Track response to determine further action.

About the speaker

dennis-shiaoDennis Shiao is Director of Product Marketing at INXPO and author of the book “Generate Sales Leads With Virtual Events.” At INXPO, Dennis is responsible for go-to-market strategy and execution, and for shaping product and platform evolution via the “voice of the customer.”

Dennis has managed virtual event campaigns for Cisco, HP, Oracle and Microsoft, among others. Dennis blogs about virtual events at INXPO, and on his personal blog, “It’s All Virtual.” Dennis can be found on Twitter at @dshiao.

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