In recent years, Account-Based Marketing (ABM) has emerged as one of the top strategies among forward-thinking B2B organizations. Marketing teams have discovered the benefits of micro-targeting individual organizations and engaging contacts on multiple levels to influence the decision-making process.
While marketers see tremendous potential in ABM, many questions remain regarding how best to go about it — questions like:
By leveraging the power of intent data marketing, True Influence offers the answers to all these questions and more, giving you the insights you need to propel your ABM strategy forward and achieve your marketing goals.
There are at least 4 ways to incorporate InsightBASE® into your ABM strategy.
Uncover accounts with the strongest potential to become customers, based on the actual online behaviors of people within the organization
Find out which topics your target contacts care about most and build content that answers their questions before they even ask
Customize your communications with the exact words and phrases that resonate with your target contacts
Leverage automation and personalization to tailor your emails to your targets’ specific interests and challenges
Bulldog Solutions, a B2B marketing agency, offers a wide range of services. The complexity and diversity of their offerings made it challenging to identify the right targets to engage and influence.
That’s why the agency shifted to an account-based marketing (ABM) strategy, which raised a whole new set of questions — how to prioritize accounts, which messages to send to which audience, and most importantly, how to do all this with their limited resources.
Bulldog worked with True Influence to develop a pilot project incorporating intent data from InsightBASE into the Agency’s ABM strategy. Over a 90-day period, Bulldog targeted 300 accounts, using two personas and eight search terms, with an email campaign highlighting its personalized video services.