About Data Driven Marketing with True Influence - True Influence
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Brian Giese, CEO

See what makes us stand out. 

MEET OUR LEADERSHIP TEAM

True Influence is led by a team of data-driven marketing and demand generation experts.

Brian Giese Ti

Brian is a recognized thought leader in marketing and sales process, analytic CRM and database marketing with more than 30 years of operational experience.

Brian Giese

Chief Executive Officer
Kim Spalding TI

Kim brings over 25 years of finance and operations expertise in digital media and data-driven marketing.

Kim Spalding

Chief Financial Officer
RKTI

RK brings more than 15 years of advanced design and management experience in CRM and Lead Management application software development to True Influence.

RK Maniyani

Chief Technology Officer
Ken Stout TI

Ken is a recognized leader with a career spanning over 25 years of sales management and digital media. His experience ranges from Fortune 500 to pre-IPO start-up.

Ken Stout

Chief Revenue Officer
TI Janet

Progressive, senior level marketing executive who lives to make a direct impact on a company
and its goals.

Janet Rubio Franks

Chief Marketing Officer
Craig WeissTI

Craig is a seasoned professional with more than 15 years of experience developing and implementing high value demand generation programs for the IT industry.

Craig Weiss

Chief Operating Officer
Roger Morrison TI

An experienced litigator, Roger also served as attorney
for the Department of Justice, Office of Foreign Direct Investment, EXIM
Bank and the Comptroller of Currency

Roger Morrison

General Councel
Mike Rogers TI

Mike is an experienced B2B media and advertising professional with a track record of building successful media and internet businesses.

Mike Rogers

Senior Vice President

Mike Rogers, VP of Sales

Our partners. 

We partner with the world’s best ad agencies, publishers and resellers.

If you are interested in partnering with True Influence, get started below. 

Become a True Influence partner.

AD AGENCIES

Access clients target markets and generate actionable leads with measurable ROI.

RESELLERS

Offer InsightBASE to your clients along with your own value-added services.

DATA PROVIDERS

Incorporate your data into InsightBASE to generate residual revenue.

PUBLISHERS

Deliver verified leads and behavioral data to meet our customers’ needs.

Picture Collage

True Influence is giving back. 

True Influence donates both time and resources to help those less fortunate.  One of the organizations we work closely with is Homefirst — a Silicon Valley-based organization — dedicated to addressing homelessness.

Home First logo

Grow with us.

We are hiring across all departments: Data Management, Marketing, Sales, Operations and Software Development. 

If you’re driven to work with a visionary, innovative and customer-centric organization – we want to talk.

Brian Giese, CEO

Join the Team.

If there is not a suitable role for you below, send your resume and cover letter to careers@trueinfluence.com and you’ll be top of the list when new roles become available.

Customer Success Representative

FULL TIME | OPERATIONS

Skill set

Requirements:
We seek a seasoned professional with 5 plus years of related experience and training in providing help desk support preferably in a demand generation and/or direct database marketing environment. Experience with database products and services are essential. The successful candidate must be an exceptional communicator with a strong team orientation and a skill for marketing integrated online and offline data-driven solutions to help drive market share and profitability. Bachelor’s degree is required. The following are personal qualities that will characterize the successful applicant:

•Independence: Must have the ability to work on his/her own without constant direction or supervision. He/she must be self-motivated and possess a strong work ethic to continually strive to put forth extra effort.

•Creativity: Must be able to generate imaginative, innovative solutions that meet the needs of marketers. He/she must be a strategic thinker/solution seller. We don’t typically sell products; we sell integrated solutions. He/she needs to be able to approach each unique customer situation in different ways using the same tools.

•Resilience: Must remain effective in high pressure situations, using both positive and negative outcomes as an incentive to move forward toward fulfilling commitments to achieving personal and team goals.

•Must have a thorough knowledge of the technology concepts including telecommunications, cloud computing, and infrastructure hardware.

•Must have strong oral and written communication and be able to articulate in a courteous manner.

•Adaptability: Must be able to learn quickly and adapt to changing landscapes.

•Must have strong problem analysis and problem solving competencies.

•Must be able to interact act well with team members.

All applications will be considered without regard to age, race, religion, color, gender, disabilities or national origin.

Job Description

Job Description:
Key member of the True Influence Operations and Support team tasked with problem solving for internal and external clients on True Influence’s line of products, providing first level client support related to client inquiries on content syndication, data counts, supporting home grown client facing applications and other client  facing responsibilities such as diagnosing, advising and resolving client issues.  This team member will work closely with the True Influence customer base, Account Managers and Operations team.

Responsibilities:

Reporting to the Client Support Manager, he/she will lead all aspects of the internal client support function for True Influence.  Specifically, this person will manage the following:

•Internal and external client facing resource available for Q and A on all details related to accounts during the US
Pacific Time shift.  The ideal candidate will become the primary resource in this area for our customers, account management and operations team.
•Candidate will be responsible for the quality of final data deliveries for key accounts including the identification and elimination of non-qualified lists based upon targeting or specific job title and functional areas.
•Candidate will be responsible for working in tandem with our US Operations team in order to ensure True Influence can offer true customer support and client insight 24 hours a day.
•Candidate will be responsible for identifying and escalating situations requiring urgent attention.
•Candidate will be responsible for tracking client issues and documenting resolutions into our Zoho CRM system and/or other project management software tools.
•Candidate will be responsible for content syndication programs for our low and mid-tier customers championing the campaign through the process from beginning to end.
•Candidate will assist the Customer Support Manager in support of the True Influence Management team as well as the Sales Team.
•Candidate will draw upon previous experience to assess and identify ways to improve the True Influence customer experience.

Sales & Marketing Operations Manager

MARKETING

Skill set

Person Specification:

This is an excellent opportunity to develop within a dynamic modern business and build a career in this expanding industry sector. Our business is the right size for the individual to make a definitive contribution, and yet large enough to provide great career experience. You will be able to work with industry experts and have the ability to make a real difference to our performance.
• You’ll have exceptional attention to detail and be driven to deliver consistently high quality of work.
• Ability to communicate confidently and consistently in English with US counterparts.
• Willing to work UK hours rather than India

DESIRED PROFESSIONAL ATTRIBUTES

The ideal candidate would demonstrate the following attributes:

• Communication –Creates and sustains ongoing forums that encourage two-way communication opportunities; demonstrates and promotes positive prospect, client, and work relationships; proactively addresses and manages conflict and disputes; works to achieve constructive resolution.
– Oral Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
– Written Communication – Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. .
• Results Orientation – Makes fact based decisions and follows through to completion, analyses and uses data to support the achievement of marketing goals.
• Collaboration – Effectively builds and maintains partnerships with internal stakeholders. Maintains flexibility and reacts to change appropriately.
• Administrative Management – Continuously manages administrative functions to ensure quality and timeliness, manages accurate and timely sales activity and performance reports, analyses report data to project trends and build forecasts, maintains accurate and complete client and prospect database.

EXPERIENCE:

• Extensive experience using data management, CRM and marketing automation technologies to execute and track marketing effectiveness. Zoho & SalesForce experience strongly preferred.
• Demonstrated ability to efficiently and effectively manage and execute multiple projects and tasks in a fast-paced timeline-driven environment.
• Detailed, organized and results driven.
• Ability to take initiative, be innovative and creatively solve problems.
• Ability to work independently.
• Strong interpersonal and communication skills with the ability to build strong cross-functional partnerships.
• Basic design skills using tools like PowerPoint, Photoshop, and InDesign

This is a Bangalore-based position.

Job Description

SUMMARY:
The Sales & Marketing Operations Manager is a key role within the Sales and Marketing support group. They will be the primary point of contact for the Marketing, Sales, Finance and other departments for CRM-related issues. The ideal candidate will have an exceptional eye for detail and have managed CRM systems in fast moving businesses.They will also be responsible for CRM maintenance, data quality, process management across departments and be part of a team that delivers marketing automation campaigns, sales forecasting, productivity and other sales support functions. This position reports directly to the VP Marketing.ESSENTIAL DUTIES AND RESPONSIBILITIES:

Core duties and responsibilities include the following:

• Lead True Influence’s CRM system across Marketing, Sales and Operations and work closely with the all internal stakeholder’s to guarantee the delivery work to the expected quality & timescale.
• Key driver in maintaining the quality of data within TI’s CRM – both in terms of contact & account data as well as the sales team processes.
• Exposure to 3rd party data integration to CRM systems.
• Leading the delivery of consistently high quality data: including delivering documentation on expected standards and delivering to teams.
• Responsible for the development and implementation of new processes and procedures for effective and efficient team operations.
• Work with marketing & sales leadership to isolate opportunities within the user base
• Responsible for the data strategy to drive revenue from existing customers & developing processes for tracking & winning back lapsed customers
• Remain knowledgeable of key processes, business initiatives and internal resources in order to assist the sales team in accomplishing company goals.
• Support Senior VP Sales and VP Operations in application of sales strategies through the CRM system and its integration across other systems.
• Work with CFO to guarantee the delivery of financial commitments via the CRM monthly
• Work closely with Marketing to create, implement, and track successful marketing campaigns
• Continuously research and remain knowledgeable of industry trends and competition.
• Support the delivery of sales forecasts and sales activity reports.
• Other duties may be assigned.

Enterprise Account Manager

FULL TIME | OPERATIONS/ACCOUNT MANAGEMENT

Skill set

Requirements:
We seek a seasoned professional with 5 plus years of experience in marketing or related fields.. The successful candidate must be an exceptional communicator with a strong team orientation and a skill for marketing integrated online and offline data-driven solutions to help drive market share and profitability.  Bachelor’s degree is required.

The following are personal qualities that will characterize the successful applicant:

•Independence: Must have the ability to work on his/her own without constant direction or supervision.  He/she must be self-motivated and possess a strong work ethic to continually strive to put forth extra effort.

•Creativity:  Must be able to generate imaginative, innovative solutions that meet the needs of marketers.  He/she must be a strategic thinker/solution seller.  We don’t typically sell products; we sell integrated solutions.  He/she needs to be able to approach each unique customer situation in different ways using the same tools.

•Resilience:  Must remain effective in high pressure situations, using both positive and negative outcomes as an incentive to move forward toward fulfilling commitments to achieving personal and team goals.

•Must have a thorough knowledge of the technology concepts including telecommunications, cloud computing, and infrastructure hardware.

Job Description

Job Description:
Key member of the True Influence Account Management team tasked with maintaining the quality and accuracy of client deliverables and program executive summaries, providing first level sales support with data counts and CRM approvals of potential deals, and client facing responsibilities as key operational client support representative.

Responsibilities:

Reporting to the Senior Vice President of Operations, he/she will lead all aspects of the internal client support function for assigned members of the Enterprise Sales team.  Specifically, this person will manage the following:

•Internal and client facing resource available for Q and A on all mock-ups, promotional elements and details related to assigned accounts.  The ideal candidate will become the primary resource in this area for our Sales and Executive Management teams.
•Creation and design of program results review presentations utilizing Microsoft Powerpoint. The ideal candidate will have the ability to edit content and images for maximum marketing impact.  In addition, the ideal candidate will analyse the program results to make meaningful recommendations for program improvement to external and internal stakeholders.
•Candidate will be responsible for the quality of final lead deliveries for key accounts including the identification and elimination of non-qualified leads based upon targeting or specific job title and functional areas.
•Candidate will be responsible for working in tandem with our Bangalore Operations team in order to ensure True Influence can offer true customer support and client insight 24 hours a day.
•Candidate will be responsible for assessing potential deals and providing inputs into our Zoho CRM system detailing our organic production capabilities for individual opportunities.
•Candidate will be instrumental in managing and reporting on the daily output and quality of TI leads.  In addition, the candidate will be expected to assist TI in identifying and on-boarding additional quality processes.
•Candidate should have a demonstrated skill set with the ability to edit and improve a high volume of targeted business to business promotional emails on a daily basis.  Required skills include adherence to grammar and style rules for business writing, copy editing, and an understanding of the most effective graphical layouts for higher levels of conversion.

Position Title: Enterprise Account Manager
Location: USA (Anywhere)
Department: Operations/Account Management
Reports to: Senior Vice President, Operations

 

 

Senior Account Director

FULL TIME | SALES

Skill set

We seek a seasoned business originator with 5 plus years of experience with a proven sales record in selling new lead generation business to advertising agencies and enterprise customers. Experience with selling lead generation products and services are essential. The successful candidate must be an exceptional communicator with a strong team orientation and a skill for marketing integrated online and offline data-driven solutions to help drive market share and profitability. Bachelors degree in business or marketing required, MBA a plus. The following are personal qualities that will characterize the successful applicant:
• Independence: Must have the ability to work on his/her own without constant direction or supervision. He/she must be self-motivated and possess a strong work ethic to continually strive to put forth extra effort.
• Creativity: Must be able to generate imaginative, innovative solutions that meet the needs of marketers. He/she must be a strategic thinker/solution seller. We don’t typically sell products; we sell integrated solutions. He/she needs to be able to approach each unique customer situation in different ways using the same tools.
• Tenacity: Given the length of the sales cycle, this person must have the fortitude to stay with a position or plan of action until the desired objective (the sale) is achieved or is no longer reasonably attainable.
• Resilience: Must remain effective in sales situations with or without immediate success, using both positive and negative outcomes as an incentive to move forward toward fulfilling commitments to achieving personal and team financial goals.
• Will be developing his/her own leads (i.e. cold calling). He/she needs to be self motivated, have the internal drive to keep calling even when they aren’t getting traction immediately and have the capacity to know how to approach each customer and each functional area in target companies.
• Candidate must have the ability to translate how our solutions can impact the prospect company’s profitability.
• Must have a thorough knowledge of inner workings within ad agencies and enterprise accounts, i.e. multiple departments and decision makers and appropriate solutions.
• Direct marketing experience is mandatory.

Job Description

Sole responsibility is business origination from initial qualification of prospects through execution of insertion orders upon conclusion of the sale. Cross-sell to new P & L’s of existing clients.

Responsibilities:

Sell integrated on-line “data-driven” solutions to key lead generation decision-makers within agencies and enterprise prospects located in the USA.

Reporting to the Senior Vice President of Sales, he/she will lead all aspects of the sales effort. This is a new business origination position, which will involve extensive cold calling. Originator will need to prospect using the phone aggressively. Origination means developing one’s own leads. In addition, he/she will act as a conduit between the prospect and appropriate technical/support personnel to identify, organize and focus the resources required to affect the sale. Specifically, this person will manage the following:

• Lead generation via aggressive prospecting
• Prospect qualification
• Needs assessment
• Competitive positioning
• Needs-based proposal development
• Post-proposal issues resolution
• Capability presentation(s)
• Product demonstration(s)
• Contract development and execution
• Cross- and up-sell (where appropriate)

Customer Success Implementation Specialist

FULL TIME | IMPLEMENTATION SPECIALIST

 

Overview

True Influence is growing our Customer Success team by adding a new Implementation Specialist to help deploy, train, and proactively drive adoption with the new customers on our Business-to-Business Demand Generation focused platform, InsightBASE. The Implementation Specialist provides post-sale contact with the customers to conduct deployments and end user training for InsightBASE users at the client’s location, which means at least 75% of your time will be spent traveling around the U.S. We will teach you all you need to know about how to use the platform, the big data that it contains, and how the combination of these two factors drives a positive impact on our client use cases. But as this platform is aimed at supporting sales and marketing initiatives, 3-5 years of experience in planning, preparing, executing and measuring ROI-oriented marketing activities and programs that drive demand generation, through marketing channels like programmatic advertising, marketing automation, and sales lead development is a must. You need to have the drive and passion to learn our product quickly in order to connect all the dots and take your understanding of customer business needs and challenges and help them produce positive ROI on their own InsightBASE uses cases.

The following are personal qualities that will characterize the successful applicant:

  • Independence: Must have the ability to work on his/her own without constant direction or

supervision. He/she must be self-motivated and possess a strong work ethic to continually strive to

put forth extra effort. This job is home-office based and requires internal drive and focus for success.

  • Creativity: Must be able to generate imaginative, innovative solutions that meet the needs of

marketers. He/she must be a strategic thinker/solution seller. We don’t typically sell products; we

sell integrated solutions. He/she needs to be able to approach each unique client situation in different

ways using the same tools.

  • Resilience: Must remain effective in high-pressure situations, using both positive and negative

outcomes as an incentive to move forward toward fulfilling commitments to achieving personal and

team goals.

  • Strong Communicator: Needs to have excellent written and verbal communication skills along with sound presentation and facilitation skills. You will be in front of our clients teaching them how to become confident, power users of the platform just like you! As such, you need a keen ability to take complex topics and convey in simple, easy to understand format and flow good for different audience needs in order to maximize onboarding productivity.

Job Description

Key member of the Customer Success Management team tasked with ensuring successful client

deployments of True Influence solutions built around the InsightBASE platform. Will be deployed inside

key client engagements to provide consultative managed services to our key accounts in order to best

align their use cases with our product offerings.

Responsibilities

Reporting (via a virtual office) to the InsightBASE Customer Success Manager, he/she will lead all aspects

of the internal client support function for assigned accounts and InsightBASE engagements. Specifically,

this person will be tasked with the following:

  • Taking the hand-off from our Product Marketing Manager, this key role will take the lead in

ensuring that new InsightBASE clients are launched and running smoothly.

  • Develop a customer success plan with each customer that defines their Key Performance

Indicators and makes sure they meet and/or exceed them.

  • Provide virtual and on-site client support for InsightBASE launch, deployment, and at key check

in points during the contract period

  • Collaborate cross-functionally to ensure TI delivers on deadlines and expectations
  • Partner with sales team to proactively build relationship with customers to achieve loyalty and ensure that client adoption and usage of InsightBASE are tracking toward renewal at all times
  • Act as advisor to customers to ensure they’re leveraging the solution effectively; Monitor and identify usage trends to uncover renewal risks and support greater adoption rates
  • Become an integral “Voice of the Customer” to help drive product development, best practices, and success throughout the organization
  • Create, design & deliver client use case results review presentations that analyze results to make meaningful recommendations for improvement to both external and internal stakeholders
  • Participate in the design, development and maintenance of training and support materials for
  • InsightBASE processes and procedures, but internally and externally

Skills

A successful candidate will already possess or demonstrate an aptitude to learn the following key skills:

  • Strong technical aptitude applicable in a sales/marketing environment
  • Customer service focused problem solving skills
  • Excellent internal/external communication (both written and verbal) and interpersonal skills
  • Presentation/facilitation skills that result in participants having a solid understanding of topic
  • Highly organized and able to prioritize and manage details across multiple clients/projects simultaneously through demonstrated project management abilities
  • Works well and builds successful working relationships with a remote team of colleagues
  • Proficiency in Word, Excel, and Power Point
  • Able to apply business and industry-common technology such as Marketo, Eloqua,

Salesforce.com, Blue Kai, and DoubleClick to common marketing use cases

  • Bachelor’s degree, is required with a focus in business, marketing, or technology is preferred

Position Title: Customer Success Implementation Specialist

Location: U.S. based – best if located near an airport with easy access to most major U.S. cities

Department: Customer Success Management

Reports to: InsightBASE Customer Success Manager

Are you ready? See InsightBASE in action