Email Privacy & Email Marketing

Ray Estevez, Chief Information Officer at True Influence, discusses how changes in Apple’s email privacy policy and state regulations, particularly in California, will impact B2B marketers. While email remains an important tool, Estevez encourages marketers to develop comprehensive, omni-channel strategies that include inbound, programmatic display and Connected TV (CTV) touchpoints – all while moving toward deeply engaged, one-on-one relationships with prospects. Marketers should view consumer privacy protections as a best practice, he adds, and build them into their plans for the coming year.

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From Strategy to Revenue

Joe Martin, VP of Corporate and Demand Marketing at Scorpion, explains why data and analytics should be the guiding force behind your marketing strategies for 2022 – not only for setting goals and tactics, but also for proving the impact of your strategies to the rest of the business. Martin stresses the importance of consistency and commitment to the long view, particularly for content-based demand gen, his current focus at Scorpion.

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Personalization at Scale

In Mark Kilens’s episode, he focused on the main topic of creating personalization at scale and strategies that can be implemented in addition to explaining the importance of creating voices for buying personas through content and how to successfully do this. Mark also discussed his experience building culture and community with the goal of accelerating revenue and overall growth at Drift.

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How to Take B2B Sales from Vendorship to Partnership

Former Stripe and Google employee, Ross Rich, and his brother raised millions for a startup — a customer collaboration platform for sales leaders to build repeatable, data-driven processes. He saw the problem firsthand from his own time as a rep. Not another email or text automation tool, his Accord platform is a place where humans interact.

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How to Increase Sales with Business Value Conversations

When companies struggle for revenue and profit, they often can’t see the blind spots holding them back. If you’re running blind, Doug’s ideas and advice will turn that around. He’s led award-winning sales teams to the next level in growth, revenue and profits, and it all comes back to business communications that add value.

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Data-Driven Marketing to Analyze Customer Behaviors

From an early age, Ajay Gupta has been fascinated by how technology can connect brands with an audience base. This led him to founding a business to develop products that make communication easier. Identity data sets are also part of his story, so you know this will be a data-centric conversation about understanding customers.

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Practical Marketing Ideas to Rev Up Your Startup

Whether you’re part of a startup or an established enterprise, marketing has the same goal: deliver new clients and organic opportunities to drive growth. Michele Cobb is no stranger to that mission. Growing the business has been on her to-do list in every role, and given the M&A activity in her pedigree, she’s been very successful at it.

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