Accelerate Revenue Series
The Host Tricia

How Fractional Executives Fuel Business Growth

At the C-level, B2B marketing involves many moving parts. No wonder fractional CMO advocate Cara Posey calls herself a builder: “I see the parts and pieces of a brand, a strategy, a community, a product and want to make it better and stronger.”

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How AI Revolutionizes B2B Marketing in a World of Signals

As a B2B marketing change agent, Kerry Cunningham proves that curiosity is a valuable trait in business. He’s explored many areas of intellectual curiosity. While also pursuing a master’s degree, he worked concurrently in as many as three research laboratories in various fields of social and personality psychology.

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How Does Marketing Operations Drive Business Growth?

Darrell Alfonso has been called the perfect balance of detail-oriented and completion-driven, combined with strategic thinker. Having worked at startups, mid-sized companies, and nonprofits, Darrell says he’s come to realize it’s about the people, not the platforms, but it’s best to keep your eyes on both.

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How to Prep Your Sales Practices for New Markets

Join this session with Tom Castley for tips on transforming sales processes, sales and marketing collaboration, and delivering higher revenue, all while breaking into new markets. Tom helps businesses dramatically boost sales productivity with a toolkit that includes data and automation to remove manual steps from sales processes.

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Why Conversational Marketing Matters More Than Ever

Who hasn’t engaged with a chatbot? And who hasn’t deployed one on a website? Billy shares compelling reasons you should take a closer look at how your chatbot is performing. His team helps B2B brands with digital conversation optimization, not just with chatbots, but email and other automated engagement. What great ideas will you learn?

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How Creative Content Wins Over B2B Audiences

Dan and his team create entertaining ads that sell stuff, and he wants other B2B marketers to enjoy the same results. As a keynote speaker and agency co-founder, Dan has proven chops in digital and social media marketing. Watch for some serious content marketing advice

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How To Leverage B2B Intent Data Effectively

If you’re willing to learn new skills, you’ll consistently outperform your peers, according to Jamie Shanks. He’s widely recognized for his Digital Sales Methodology, and he says digital sales is a vital skill in the 2020’s and Steve Richard is an evangelist for quality sales conversations, and in using technology and data to mine insights about customer interactions.

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