ActiveBase® FAQs

WHAT IS ACTIVEBASE?

ActiveBase verifies and qualifies contact records in person over the phone, then feeds them directly into your CRM or marketing automation platform. You get four highly qualified levels of delivery:

  • Prospecting: Responded to our telephone offer to download a white paper.
  • Marketing Intelligence: Answered a profiling question such as “Who is your current service provider?”.
  • Marketing Qualified: Answered a profiling question and a pain-point question.
  • Sales Qualified: Specified an intent to review or replace their current solution in the next 12 months. 100% quality-checked.
WHAT SORT OF CONTACT RECORDS DOES ACTIVEBASE SUPPLY?

All of our contact records are B2B. Customers receive only verified business demand generation.

HOW OFTEN DOES MY SALES TEAM RECEIVE CONTACT RECORDS?

ActiveBase delivers contact records daily or weekly, as you choose. We guarantee demand generation delivery at the volume you request, at the pace you request, keeping your pipeline consistently healthy.

WHAT CONTACT RECORD VERIFICATION DOES TRUE INFLUENCE PROVIDE?

We employ our exclusive TripleCheck® validation process that uses computer algorithms, human tele-verification and social media to confirm that contact information is current and accurate.

WHAT IF MY CONTACTS ARE NOT ON TARGET?

Our contact records are 100 percent guaranteed – any out-of-target contacts are replaced, no question.

WHAT IS THE PROCESS OF CREATING SCRIPTS?

Although ActiveBase uses best practice processes, we customize the call experience in order to meet your specific goals. We work with your team to develop custom questions and identify purchase triggers. We contact potential customers under your brand or one of our own reputable brands that relate to your product or service.

HOW DO YOU SELECT THOSE WHO WILL BE DOING THE TELE-CONTACTING?

Our call center specialists are selected for your programs based on their professionalism and excellent language skills. For international programs, we offer in-language assets and call support.

IF WE HAVE QUESTIONS OR WANT TO MODIFY THE PROGRAM, WHOM DO WE CONTACT?

You will be assigned a True Influence team chosen specifically for you. We are with you every step of the way, answering questions and concerns. We adjust campaign parameters on the fly to meet changing goals and keep your ROI goals on track. We work with you to ensure that ActiveBase is a cost-effective, high-performing source for demand generation.

Learn more about ActiveBase.