Your business needs qualified leads and predictable revenue to meet its growth goals. This means consistently adding fresh B2B buyer contacts at all stages of your marketing funnel and sales pipeline.
But how do you meet the never-ending need for new qualified leads demand generation without relying too heavily on the same source demand generation mix? How do you avoid settling for poor-quality contacts, or blowing through your annual budget to tackle a short-term gap in your pipeline?
The True Influence Marketing CloudTM‘s ActiveBase® program leverages our expertise as a recognized leader in B2B demand-generation to deliver highly-qualified contact records at every stage of your funnel. Our customer success managers work with you to craft custom qualification criteria that identify and convert contacts at all stages of engagement. Our TripleCheck® verification process ensures that all contact information is accurate. Our demand generation is guaranteed 100 percent – any out-of-target contact is replaced, no questions asked.
Your team can move ahead with confidence that every stage in your pipeline is going strong. Our True Influence Marketing CloudTM customer success managers work with you to optimize ongoing and long-term programs, creating a predictable, cost-effective and top-performing contact generation channel by utilizing ActiveBase®.
ActiveBase® categorizes in one of four qualification tiers, ranging from Prospecting that have agreed to accept an asset to Sales Qualified contacts who have shared a timeframe for their project and some information about pain points driving their decision.
ActiveBase®-verified contacts can be delivered directly to your marketing automation and sales software, at the pace that best supports your needs. Contact records are ready for your team to advance sales calls and book revenue.
Prospecting: Responded to our telephone offer to download a white paper. 100% quality-checked.
Marketing Intelligence: Answered a profiling question such as “Who is your current service provider?” 100% quality-checked.
Marketing Qualified: Answered a profiling question and a pain-point question. 100% quality-checked.
Sales Qualified: Specified an intent to review or replace their current solution in the next 12 months. 100% quality-checked.
Not every B2B decision-maker responds to marketing emails or looks to social media for purchase decision support. ActiveBase® programs identify prospects who are ready to pick up the phone and talk about the factors driving their spending decisions. We use a wide variety of intelligence, including our InsightBase® platform and its True Influence Relevance Engine® intent monitoring analytics, to find accounts that are actively in-market for your product or solution.
Our Marketing Cloud call specialists use demographic, firmographic and other market intelligence to understand exactly who within a buying organization is involved in the purchase decision. We don’t waste time and make a poor first impression by calling a CFO and offering a whitepaper about technology infrastructure. We have this down to a science.
We deliver a steady flow of demand generation for every stage for your pipeline. Contact records can be posted directly into leading marketing automation systems to fuel your existing nurturing programs. We are passionate about viable demand generation. As a result, we leave contact records on the cutting-room floor that other providers send along to you.
We customize the call experience to meet your goals
We work with your team to develop custom questions and identify purchase triggers. We call under your brand or one of our own reputable brands that relate to your product or service.
We validate every contact record
Our exclusive TripleCheck® validation process uses computer algorithms, human tele-verification and social media to confirm that contact information is current and accurate. Our contact records are 100 percent guaranteed – any out-of-target contacts are replaced, no question.
We find prospects who you might otherwise be missing
ActiveBase® delivers contact records daily or weekly, as you choose. We guarantee demand generation delivery at the volume you request, at the pace you request, keeping your pipeline consistently healthy.
Our call center specialists are selected for your programs based on their professionalism and excellent language skills. For international programs, we offer in-language assets and call support.
Our customer service makes us a recognized leader in our industry. We are with you every step of the way, answering questions and concerns. We adjust campaign parameters on the fly to meet changing goals and keep your ROI goals on track. We work with you to ensure that the True Influence Marketing Cloud’s ActiveBase® program is a cost-effective, high-performing source for demand generation.
Extreme Networks, a high-growth tech infrastructure company, needed to quickly fill its funnel with more in-market buyers so Sales could close more deals. Extreme Networks chose True Influence®’s intent-powered ActiveBase® to provide the quality and intelligence needed to fuel their sales needs.
The results: 125 appointments in 7 months, and True Influence leads converted at a higher rate than any of Extreme Network’s third-party demand generation sources.
“True Influence® programs are incredibly successful. We run a variety of programs with several different vendors, but True Influence surpasses any other third-party lead source we have used.”
Marketing Manager, Demand Generation, Extreme Networks
MarCom Manager, CA Technologies
We guarantee our contact records are real, employed and reachable.
If you receive an out-of-target contact record, we replace it, no questions asked.
Customers receive only verified business demand generation, on time and on target.