B2B CPL 2011 Benchmark Survey

B2B CPL 2011 Benchmark Survey

From August to September 2011, True Influence™ collected responses to its Annual B2B CPL Benchmark Survey, the results of which were published on October 5th, 2011. Responses and Views of nearly 2000 Marketers, Agencies, Marketing Services Providers (MSP) and Systems Integrators (SI) were solicited and considered. The main objective of this year’s B2B CPL survey was to benchmark Cost Per Lead seen for offers like White Paper Downloads, Webinar Registrations, Event Registrations, Demo Requests in the Market.

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