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B2B Growth Innovators – Marketing Challenges
At True Influence, we believe a successful marketing campaign starts with a focus on reaching the right prospects, with the right message, at the right time. This philosophy has driven us to become a recognized leader in demand generation services and intent data technology that connects your company with in-market buyers who are ready to engage.
CHALLENGE
SOLUTION
“How do I find interested targets with my limited marketing budget?”
- Use intent data
- Source new accounts and full contract records
- Ensure accuracy of full contract records
“How do I increase the quality of my leads?”
- Use call specialists
- Leverage the power of intent signals to identify prospects
- Customize the call to learn buying triggers
“How can I increase our reach at key accounts?”
- Use content syndication to identify new prospects
- Use a provider with 500+ Million contact records
- Ensure accuracy of contact records
“How do I get better performance from my Digital Media programs”
- Create integrated digital media programs with display ads
- React to shifts in audience response within days
- Create cross-platform micro targeting
CHALLENGE
“How do I find interested targets with my limited marketing budget?”
SOLUTION
- Use intent data
- Source new accounts and full contract records
- Ensure accuracy of full contract records
CHALLENGE
“How do I increase the quality of my leads?”
SOLUTION
- Use call specialists
- Leverage the power of intent signals to identify prospects
- Customize the call to learn buying triggers
CHALLENGE
“How can I increase our reach at key accounts?”
SOLUTION
- Use content syndication to identify new prospects
- Use a provider with 500+Million contact records
- Ensure accuracy of contact records
CHALLENGE
“How do I get better performance from my Digital Media programs?”
SOLUTION
- Create integrated digital media programs with display ads
- React to shifts in audience response within days
- Create cross-platform micro targeting
B2B Growth Innovators – Sales Challenges
Although your company has a single mission – to increase sales and ROI, the needs of your sales team differs from that of your marketing team. Below are some of he unique challenges your sales team might face.
CHALLENGE
SOLUTION
“How do I shorten the sales cycles?”
- Use intent signals to identify prospects in-market
- Source new accounts and full contract records who are in-market
- Ensure accuracy of full contract records
“How can my sales team strategically prospect?”
- Use content syndication targeting named accounts
- Retarget to a 500+ Million contact database
- Overlay intent data to identify those in-market
“How do I get access to the buyers currently considering my solution?”
- Use telephone demand generation for prospecting
- Identify prospects current provider
- Determine prospects who are replacing their current solution
CHALLENGE
“How do I shorten the sales cycles?”
SOLUTION
- Use intent signals to identify prospects in-market
- Source new accounts and full contract records who are in-market
- Ensure accuracy of full contract records
CHALLENGE
“How can my sales team strategically prospect?”
SOLUTION
- Use content syndication targeting named accounts
- Retarget to a 500+ Million contact database
- Overlay intent data to identify those in-market
CHALLENGE
“How do I get access to the buyers currently considering my solution?”
SOLUTION
- Use telephone demand generation for prospecting
- Identify prospects current provider
- Determine prospects who are replacing their current solution
“Using the intent signals, we got the right titles, gave our sales team the right collateral to put in front of prospects and as a result we had one opportunity’s value increase by $1.8 million. Intent data is a bit like having a crystal ball which revealed hidden data that was behind the scenes”
Lynne Powers, Director of Demand Generation, Imprivata