Reaching the right prospects, with the right message, at the right time.

B2B2C – Marketing Challenges

A successful marketing campaign starts with a focus on reaching the right prospects, with the right message, at the right time. This philosophy has driven us to become a recognized leader in demand generation services and intent data technology that connects your company with in-market buyers who are ready to engage.

CHALLENGE

SOLUTION

“How do I identify potential purchase triggers?”

  • Use call specialists
  • Leverage the power of intent signals to identify prospects
  • Customize the call to learn buying triggers

“How can I increase the number of quality leads?”

  • Retarget to a 500+ million contact database
  • Use content syndication to promote your assets
  • Leverage intent data to deliver top quality leads

“How do I execute an integrated demand generation campaign?”

  • Use a unified cross-channel media management platform
  • Integrate digital ads with email, retargeting, appointment setting
  • React to shifts in audience response within days

“How do we support our channel with quality leads?”

  • Use intent signals
  • Source new accounts and full contact records
  • Ensure accuracy of full contact records

“How do we reward top partners with highly-qualified demand generation?”

  • Set sales appointments
  • Use intent data to identify prospects ready to buy
  • Quickly scale prospecting with appointments

CHALLENGE

“How do I identify potential purchase triggers?”

SOLUTION

  • Use call specialists
  • Leverage the power of intent signals to identify prospects
  • Customize the call to learn buying triggers

CHALLENGE

“How can I increase the number of quality leads?”

SOLUTION

  • Retarget to a 500+ million contact database
  • Use content syndication to promote your assets
  • Leverage intent data to deliver top quality leads

CHALLENGE

“How do I execute an integrated demand generation campaign?”

SOLUTION

  • Use a unified cross-channel media management platform
  • Integrate digital ads with email, retargeting, appointment setting
  • React to shifts in audience response within days

CHALLENGE

“How do we support our channel with quality leads?”

SOLUTION

  • Use intent signals
  • Source new accounts and full contact records
  • Ensure accuracy of full contact records

CHALLENGE

“How do we reward top partners with highly-qualified?”

SOLUTION

  • Set sales appointments
  • Use intent data to identify prospects ready to buy
  • Quickly scale prospecting with appointments

B2B2C – Sales Challenges

Your company has a single mission – to increase sales and ROI. However the needs of your sales team differs from that of your marketing team. Below are some of the unique challenges your sales team might face.

CHALLENGE

SOLUTION

“How do I get leads that will close quickly?”

  • Use intent data to identify prospects in-market
  • Prospect to your Total Active Market
  • Identify influencers by prospect

“How do I prioritize leads?”

  • Use content syndication targeting named accounts
  • Retarget to a 500+ million contact database
  • Overlay intent data identifying those in-market

“How do I get leads targeted to my named accounts?”

  • Set sales appointments
  • Overlay intent data with appointment setting
  • Scale to all sales representatives

“How do I identify who is ready to replace their current solution?”

  • Use telephone demand generation for prospecting
  • Identify prospects current provider
  • Determine prospects who are replacing their current solution

CHALLENGE

“How do I get leads that will close quickly?”

SOLUTION

  • Use intent data to identify prospects in-market
  • Prospect to your Total Active Market
  • Identify influencers by prospect

CHALLENGE

“How do I prioritize leads?”

SOLUTION

  • Use content syndication targeting named accounts
  • Retarget to a 500+ million contact database
  • Overlay intent data identifying those in-market

CHALLENGE

“How do I get leads targeted to my named accounts?”

SOLUTION

  • Set sales appointments
  • Overlay intent data with appointment setting
  • Scale to all sales representatives

CHALLENGE

“How do I identify who is ready to replace their current solution?”

SOLUTION

  • Use telephone demand generation for prospecting
  • Identify prospects current provider
  • Determine prospects who are replacing their current solution
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“True Influence programs are incredibly successful. We run a variety of programs with several different vendors, but True Influence surpasses any other third-party lead source we have used.”

 

Mike White, Marketing Manager Demand Generation, Extreme Networks