The Right Targets.
The Right Time.
The Right Message.

BehaviorLEADS™

Created by the power of InsightBASE

Fill your funnel with prospects. Discover company locations that show an active interest in your products. We verify phone numbers and email addresses for contacts at those locations, then they’re automatically dripped into your Marketing Automation or CRM system for immediate action.

True Influence’s InsightBASE Data-as-a-Service (DaaS) intent monitoring platform collects and catalogs 60 million pieces of Intent Data daily. It organizes this activity – web searches, read articles, content downloads and more – around topics that are essential to your solution and markets. InsightBASE’s advanced Relevance Engine analytics find Intent Signals and trends that go beyond simple averages to help you optimize every aspect of your campaigns.

InsightBASE delivers top-quality TripleCheck® leads from businesses and locations where intent to purchase is high. Advanced reporting tools let your team research purchase intent at named accounts and new companies that are prime candidates for your overall strategy, including Account-Based Marketing (ABM) programs.

The result: Your sales team stops chasing dead-end leads and starts closing more deals.

intelligence

InsightBASE v 2.0

Self-service account acceleration based on intent

Give your sales and marketing teams one of the most powerful b2b lead generation solutions available with the new and improved account acceleration platform, InsightBASE version 2.0.

Source new marketing-qualified accounts by monitoring intent to purchase your products or services.

Monitor your existing accounts for spikes in activity that indicate a decision could be forthcoming.

Integrate seamlessly with your existing digital marketing platforms to unify your technology stack.

discover banner

Supporting every aspect of your ABM strategies

 

  • Content creation based on True Influence Intent Signals™
  • Fuel for Account-Based Marketing strategies
  • Higher email response rates
  • Expanded account base
  • Shorter sales cycles
  • Higher conversions rates

Bulldog Solutions, a media marketing agency, needed to prioritize accounts and personalize messaging to target audiences, while stretching its resources. Bulldog reported a 39% email open rate and 6.8 million additionally in their pipeline. InsightBASE helped them meet and surpass expectations.

 

“InsightBASE puts control back into the hands of marketers by helping identify the right message, to the right customer, at the precise time they should get it. InsightBASE provides me intelligence on which prospects and customers are actively researching and in market. Now, each quarter we can prioritize and identify 50-75 accounts to target, resulting in higher engagement, increased conversion, and faster sales cycles.”

Todd Spiecher, Senior Vice President of Marketing and Sales, Bulldog Solutions

How InsightBASE Version 2.0 Works

Measures intent activity from millions of domains every day

Organizes intent data by 4,000+ topics that are critical to B2B purchase decisions.

Relevance Engine employs advanced statistical modeling to identify spikes in purchase intent topics.

Matches topical True Influence Intent Signals™ to company domains, installed technology and full contact records.

Ready to Talk?

Find out more about how InsightBASE version 2.0 can help you connect
with the companies you want in your sales funnel.

REQUEST A DEMO

Reach the Right Targets at the Right Time

Use InsightBASE version 2.0’s powerful intent monitoring and demand analysis to design, prioritize and execute high-performing campaigns that target prospects when they are ready to talk.

Positive Demand

Invite prospects to a webinar or other high-value experience that moves them along their purchase journey toward a Sales outreach.

Neutral Demand

Maintain contact, but give the prospect a little room to catch its breath. Educational content and other mid-funnel engagement devices are the best option.

Negative Demand

Lower the priority on this account and focus your efforts on prospects who are ready to talk.

The Power of Intent at Your Fingertips

InsightBASE version 2.0’s powerful tools let your team design and execute campaigns in just minutes. And our built-in integrations with industry-leading marketing platforms can extend the power of intent across all your marketing and sales programs.

Intuitive Campaign Creation

Build intelligence gathering campaigns based on intent topics and profile information of the decision-makers you want to reach. Upload your named account list or build a custom audience profile based on our massive contact and firmographic database.

Campaign Progress and Projections

Monitor the activity level on your ongoing campaigns. Relevance Engine’s advanced analytics even project the number of high-quality TripleCheck® leads InsightBASE will deliver based on the criteria and timeframe you define.

Detailed Account-Level Intent Analysis

Drilldown on Intent activity at key named accounts and targets in your Account-Based Marketing (ABM) strategy. Personalize your content and messaging to improve conversion rates, keep your sales pipeline moving and close more deals.

Turn-Key Integration with Leading Digital Marketing Platforms

InsightBASE version 2.0 integrates with Salesforce, Marketo, Eloqua and Hubspot with a single handshake – your team can be up and running in about an hour. Open APIs and data export allow for custom integrations with any marketing automation, CRM or business intelligence platform.

Stringent Data Quality Assurance

All intent data gathered by our network of providers is scrubbed for false positives, bot activity and other noise. We ensure that InsightBASE version 2.0’s market intelligence analysis is based on intent data of uncompromising accuracy.

“When you get in front of InsightBASE you’re getting in front of people before they raise their hand. It means you’re more likely to get a qualified sale and you’re more likely to get somebody who is interested in buying a full suite of products.”

Sarah Reynolds, Senior Manager, Demand Generation, Salary.com

Relevance is the Key

InsightBASE version 2.0’s proprietary Relevance Engine turns millions of raw intent data into actionable Intent Signal Monitoring intelligence that you can use to optimize every aspect of your marketing and sales strategy.

Our Success Team is ready to help you become a data-driven marketing machine.
Let us show you how InsightBASE version 2.0 lets you harness the power of Intent Monitoring
to connect with the right targets, at the right time, with the right message.

request a demo