To get the most out of your email campaigns, you need reliable data to help answer these questions:
By delivering the data to send people the right message, at the right time, when they are most interested, True Influence helps you improve your email response rates – answering these questions and more.
There are at least 3 ways to incorporate InsightBASE® into your email marketing strategy.
Identify targets who are interested in your product right now and trigger email campaigns automatically
Find out which topics your targets are researching and design email content that answers their questions
Automate email responses to spikes in activity that indicate a target is ready to buy
Several divisions within Gartner, a leading analyst firm, wanted to run test content-syndication campaigns to experiment with new tactics. However, the company’s system was not set up to accommodate small programs, as they had proven to be difficult to manage from a pricing perspective. As a result, requests for these test campaigns were being denied, leaving marketing teams unable to test different approaches to content syndication.
True Influence developed a custom umbrella program that encompassed all Gartner’s campaigns — large and small — enabling them to hit all their lead targets while staying on budget.
Gartner marketing teams now have a plan for continuously improving their content syndication ROI by running test campaigns and learning from the results.