The sales pipeline follows potential buyers through the stages of their purchase journeys. At each stage, they seek particular types…
By Ray Estevez – Chief Data Officer, True Influence In my recent post about how we here at True Influence…
By Ken Stout – Chief Strategy Officer, True Influence In business to business sales, strategic planning wins out over last-minute…
What did sales and marketing teams do before the advent of intent signals? Probably wasted a lot of time and…
By Ray Estevez – Chief Data Officer, True Influence At True Influence, our intent-driven demand generation and marketing intelligence programs…
Intent represents one of the most significant paradigms shifts from the past few decades. So the following question begs to…
You can’t get back time. If your company heads down the wrong strategic path for even three to four months,…
B2B purchases are made by more than one person. Individuals ranging from IT department heads to end users guide the…
Welcome to the second part of our blog on avoiding intent signal mistakes. To set the tone: according to Forrester,…
When B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have…
Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Why? Because customer-created content is…
Let’s face it, we’ve all done it. In our zeal to latch onto the sales and marketing bandwagon effect: a…
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