3 Ways to Align Sales and Marketing Around Intent and ABM
27 Feb, 2021 | Data SolutionIntent intelligence combined with thoughtful account-based marketing can be the common ground that aligns sales and marketing teams. B2B marketing…
Blogs
5 Ways AI Serves Programmatic and Online Marketing
26 Feb, 2021 | Programmatic Display(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial…
Programmatic’s Role in B2B Marketing
25 Feb, 2021 | Programmatic DisplayInnovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing…
Three Marketing Cloud Challenges You Can’t Ignore
24 Feb, 2021 | Marketing CloudThe marketing cloud has gained immense popularity in today’s B2B world. With the potential to create a complete audience profile,…
What Is Marketing Analytics Anyway?
23 Feb, 2021 | Marketing CloudMarketing analytics is the practice of gathering data from campaigns and touchpoints to analyze patterns such as campaign contribution to…
Intent-Based Marketing Cloud: Holistic Platform for Integrated Marketing
22 Feb, 2021 | Marketing CloudThe marketing cloud has become a familiar term to anyone trying to drive B2B revenue in a noisy, digital B2B…
How to Use B2B Content to Attract Quality Subscribers
21 Feb, 2021 | Content SyndicationWhen marketers understand what their prospects do and look for across the funnel, brands can focus on providing those answers…
Data Fluency Part 2: How to Set Up Centers of Data Excellence
19 Feb, 2021 | Data SolutionBy Ray EstevezChief Information Officer, True Influence (In Part 1 of this article, Ray looked at the skills needed for…
How Will Programmatic Marketers Measure Performance in a Cookieless World?
20 Feb, 2021 | Programmatic DisplayUntil now, digital marketers have harnessed the power of data and programmatic marketing primarily through cookies. After relying on cookies for…
Data Fluency Part 1: Skills B2B Sales and Marketing Teams Need
18 Feb, 2021 | Data SolutionBy Ray EstevezChief Information Officer, True Influence The digital transformation has made every company a data company and turned data…
7 Content Syndication Best Practices for 2021
17 Feb, 2021 | Content SyndicationWith millions of people reading blogs and other content online, content syndication has become a convenient way to reach out…
Prioritize B2B Prospects with Intent Monitoring
16 Feb, 2021 | Marketing CloudDon’t waste precious time and resources on accounts that aren’t in-market. Avoid that rookie mistake with intent monitoring. Studying intent…