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5 Back-to-Business Tips for B2B Sales Survival
20 May, 2020 | B2B Marketing, Thought LeadershipBy Brian Giese, CEO of True Influence. For almost anyone in B2B sales today, COVID-19 is your biggest competitor. The…
9 Ways to Build Company Culture Muscle during COVID
13 May, 2020 | B2B Marketing, Thought LeadershipBy Brian Giese, CEO of True Influence. The greatest long-term asset of any business is its people, and that’s never…
How to Lead During COVID-19: Two Fears and Three Questions
06 May, 2020 | B2B Marketing, Thought LeadershipBy Brian Giese, CEO of True Influence. Today employees are focused on two fears: 1. Will I or someone I…
10 Ideas for Activating B2B Demand Generation During COVID-19
29 Apr, 2020 | B2B Marketing, Thought LeadershipBy Brian Giese, CEO True Influence If you search on “how to do demand generation in COVID-19,” you get almost…
Demand Generation Purchase Intent Spikes During COVID-19
27 Apr, 2020 | B2B MarketingBy Brian Giese, CEO of True Influence Here’s How to See Who’s in the Conversation. Trying to figure out how…
Using Intent Data Optimally to Manage Through COVID-19 and Beyond
27 Apr, 2020 | B2B MarketingBy Brian Giese, CEO of True Influence Today, while many businesses have slowed down, or in some cases completely stopped, there…
Three Commitments to Carry Your Business Through the Crisis
23 Apr, 2020 | B2B MarketingBy Brian Giese, CEO of True Influence All of our worlds have changed dramatically: home, school, church, and work. In…
B2B Content Syndication Goodie Basket — 29 Tips, 6 Resources, 1 Video Case Study, Unlimited Good Advice
15 Apr, 2020 | B2B MarketingObviously you’re interested in Content Syndication, and you’re looking for ideas, so let’s just jump right in! Resource #1 –…
5 Tips For Being a Data-driven B2B Marketing Genius
08 Apr, 2020 | B2B Marketing, Thought LeadershipB2B demand generation guru, Ruth Stevens, author of “B2B Data-Driven Marketing,” was a recent guest on The True Influence Accelerating…
True Influence Manifesto
03 Apr, 2020 | Thought LeadershipWho We Are. What We Do. Why We Care. These are the core beliefs that have driven our thinking since…
Why Intent Data Context Means Everything When Marketing to Buying Groups
01 Apr, 2020 | B2B Marketing, Intent DataKay Kay Kienast, CMO True Influence Buying groups are becoming a primary focus for B2B marketing and sales organizations. More…
COVID-19: 7 Ways You Can Cope and 6 Ways You Can Help
25 Mar, 2020 | Thought LeadershipBrian Giese, CEO True Influence The surge in connections and communications across communities is heartening and reminds us we are…