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B2B Market Strategy Can’t Be a Guessing Game
11 Jun, 2019 | B2B MarketingYou can’t get back time. If your company heads down the wrong strategic path for even three to four months,…
Get to Know the Buying Groups that Really Make the Purchase Decision
04 Jun, 2019 | B2B MarketingB2B purchases are made by more than one person. Individuals ranging from IT department heads to end users guide the…
10 Unintentional Intent Signal Mistakes to Avoid, Part Two
29 May, 2019 | B2B Marketing, Intent Data, Intent MonitoringWelcome to the second part of our blog on avoiding intent signal mistakes. To set the tone: according to Forrester,…
Intent Takes the Fear Out of B2B Phone Prospecting
21 May, 2019 | B2B Marketing, Intent DataWhen B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have…
8 Ways to Collect Better Customer Testimonials in 2019
14 May, 2019 | B2B MarketingCustomer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Why? Because customer-created content is…
10 Unintentional Intent Signal Mistakes to Avoid, Part One
30 Apr, 2019 | B2B Marketing, Intent Data, Intent MonitoringLet’s face it, we’ve all done it. In our zeal to latch onto the sales and marketing bandwagon effect: a…
Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool
23 Apr, 2019 | B2B Marketing, Content Syndication, Intent DataContent Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best…
Intent Data: For Sales? For Marketing? For Both?
16 Apr, 2019 | B2B Marketing, Intent Data, Intent MonitoringIn the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before…
Trusting Your Partner is Critical in Your Strategic Prospecting Strategy
02 Apr, 2019 | B2B MarketingConversations with B2B marketing and demand generation vendors often go something like this: “We have this thing we want to…
Appointment Setting Amongst the Journey of Strategic Prospecting
26 Mar, 2019 | B2B MarketingIf this blog started with the premise of how important appointment setting to strategic prospecting, your initial reaction would rightly…
Let Your Leads Pick the Best Channel for their Lead Nurturing Journey
19 Mar, 2019 | B2B MarketingHere’s an attention-grabbing data point for you — 400 percent more money. That’s how much customers who are nurtured through…
Introducing AppointmentBase™ by True Influence
14 Mar, 2019 | B2B MarketingWe’re proud to announce AppointmentBase™, a powerful solution for identifying, prospecting and booking appointments with prospects who are actively interested…