Effective Customer Communication Begins With A Strategy
The customer experience (CX) delivered today is the key competitive differentiator, and must be at the forefront of all marketing...
True Influence Blog
An ABM Blog for B2B Marketers
Five B2B Marketing Trends of mid-2017
At the end of each year, we at True Influence see the proliferation of articles predicting which B2B marketing trends...
Top 25 B2B Must-Read Books of 2017
If you want to be on top of your game, taking as much advice as possible from those who have...
Lessons from HubSpot’s State of Inbound 2017
Across the globe, companies have just one goal for the coming year – sealing more deals. They just aren’t planning on...
True Influence Announces Acceptance to IBM in PartnerWorld Program
True Influence, the world-leading Account-Based Marketing (ABM) platform on prospect intelligence, has announced its acceptance to the IBM competency-centric program,...
5 Ways Fact-Based Marketing Helps You Identify Your Best Prospects
Cause-based marketing – which tells potential consumers your company story through your stance on trending issues – is especially important...
May’s Hot B2B Marketing Reads | Our don’t-miss content roundup
Memorial Day has come and gone, but enjoying the first warm days leading up to summer, taking time to remember...
True Influence Exceeds Revenue Growth Records in Q1 2017
True Influence shares its Q1 2017 progress report, confirming it has surpassed all previous revenue growth records with Q1 2017. See...
Companies Shift Focus from Tech to Data
Data is the double helix of marketing DNA –it holds all of the information that allows our businesses to grow....
Intent Monitoring: A Fact-Based, Not Predictive, B2B Marketing Solution
At a recent SiriusDecisions forum, held at Cambridge, Mass., Kerry Cunningham and Matt Senatore unpacked “The Role of Predictive Analytics...