3 Ways to Align Sales and Marketing Around Intent and ABM
27 Feb, 2021 | Data SolutionIntent intelligence combined with thoughtful account-based marketing can be the common ground that aligns sales and marketing teams. B2B marketing…
Intent intelligence combined with thoughtful account-based marketing can be the common ground that aligns sales and marketing teams. B2B marketing…
(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial…
Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing…
The marketing cloud has gained immense popularity in today’s B2B world. With the potential to create a complete audience profile,…
Marketing analytics is the practice of gathering data from campaigns and touchpoints to analyze patterns such as campaign contribution to…
The marketing cloud has become a familiar term to anyone trying to drive B2B revenue in a noisy, digital B2B…
When marketers understand what their prospects do and look for across the funnel, brands can focus on providing those answers…
By Ray EstevezChief Information Officer, True Influence (In Part 1 of this article, Ray looked at the skills needed for…
Until now, digital marketers have harnessed the power of data and programmatic marketing primarily through cookies. After relying on cookies for…
By Ray EstevezChief Information Officer, True Influence The digital transformation has made every company a data company and turned data…
With millions of people reading blogs and other content online, content syndication has become a convenient way to reach out…
Don’t waste precious time and resources on accounts that aren’t in-market. Avoid that rookie mistake with intent monitoring. Studying intent…