9 Ways to Listen to Your Audience (And Not Just Hear Them)
20 Apr, 2018 | B2B Marketing, Content MarketingOne of the biggest shifts the content marketing revolution has brought about is the change in focus of communications. B2B…
Make the Most of Sales Face Time in an Increasingly Virtual World
18 Apr, 2018 | B2B Marketing, Thought LeadershipFeaturing Ken Stout, CRO of True Influence. Business is virtual these days. Nobody is in the same room for long….
How to Bridge the Marketing Data Gap
16 Apr, 2018 | B2B Marketing, Data Based Marketing“Marketing without data is like driving with your eyes closed.” – Dan Zarrella In decades past, “trust your gut” was…
GDPR: What “the Right to be Forgotten” Really Means
13 Apr, 2018 | ResourcesThis is the fourth post in our series to help businesses prepare for the EU General Data Protection Regulation (GDPR)….
“Cold Calls” Are Still a Great Way to Warm Up Some Prospects
11 Apr, 2018 | B2B Marketing, Thought Leadership“Cold calling” still has some life left in it. Don’t get me wrong. On the surface, the numbers don’t look…
March B2B Round-up: Customer-Obsession & Better Marketing Plans
09 Apr, 2018 | Account Based Marketing, B2B Marketing, ResourcesMarch was a busy month for us as True Influence as we began to plan for upcoming conferences and announced…
The Call Before the Call: How Intent Signal Monitoring Paves the Way for Sales Conversations
06 Apr, 2018 | B2B Marketing, Intent MonitoringEver find yourself pining for “the good old days” of B2B marketing, when target contacts actually answered their phones and…
Cutting Through the Buzz to Make Smart Investment in Data for 2018
04 Apr, 2018 | Account Based Marketing, B2B Marketing, Data Based MarketingFeaturing RK Maniyani, CTO of True Influence. Companies are spending more than ever on data technologies and services, as evidenced…
How Automation and Intent Data Make Your B2B Marketing Sing
02 Apr, 2018 | B2B Marketing, Intent MonitoringFor brands trying to attract and retain customers in today’s crowded, noisy environment, B2B marketing that “just works” is no…
5 Ways to Amp Up Your B2B Marketing and Sales With Intent Data
30 Mar, 2018 | B2B Marketing, Intent MonitoringIn the B2B marketing world, having the right tools can make all the difference. Every once in a while, a…
How B2B Companies Can Become Truly Customer-Obsessed
28 Mar, 2018 | B2B Marketing, Thought LeadershipFeaturing Janet Rubio, CMO, True Influence Let’s be honest. Marketing and Sales used to think that we were in control,…
7 Keys to High-Performance Content
26 Mar, 2018 | B2B Marketing, Content MarketingSometimes you create a piece of content that seems to have everything going for it… until you publish it and…