Blog | True Influence

Why True Influence’s Intent Data is Right for B2B

16 Jul, 2019 | Intent Data

At True Influence, our intent-driven demand generation and marketing intelligence programs are fueled by our top-quality intent data stream. We…

10 Ways to Crush the Competition Using Intent Signals

09 Jul, 2019 | B2B Marketing, Intent Data, Intent Monitoring

Intent represents one of the most significant paradigms shifts from the past few decades. So the following question begs to…

B2B Market Strategy Can’t Be a Guessing Game

11 Jun, 2019 | B2B Marketing

You can’t get back time. If your company heads down the wrong strategic path for even three to four months,…

Get to Know the Buying Groups that Really Make the Purchase Decision

04 Jun, 2019 | B2B Marketing

B2B purchases are made by more than one person. Individuals ranging from IT department heads to end users guide the…

10 Unintentional Intent Signal Mistakes to Avoid, Part Two

29 May, 2019 | B2B Marketing, Intent Data, Intent Monitoring

Welcome to the second part of our blog on avoiding intent signal mistakes. To set the tone: according to Forrester,…

Intent Takes the Fear Out of B2B Phone Prospecting

21 May, 2019 | B2B Marketing, Intent Data

When B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have…

8 Ways to Collect Better Customer Testimonials in 2019

14 May, 2019 | B2B Marketing

Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Why? Because customer-created content is…

10 Unintentional Intent Signal Mistakes to Avoid, Part One

30 Apr, 2019 | B2B Marketing, Intent Data, Intent Monitoring

Let’s face it, we’ve all done it. In our zeal to latch onto the sales and marketing bandwagon effect: a…

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

23 Apr, 2019 | B2B Marketing, Content Syndication, Intent Data

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best…

Intent Data: For Sales? For Marketing? For Both?

16 Apr, 2019 | B2B Marketing, Intent Data, Intent Monitoring

In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before…

Trusting Your Partner is Critical in Your Strategic Prospecting Strategy

02 Apr, 2019 | B2B Marketing

Conversations with B2B marketing and demand generation vendors often go something like this: “We have this thing we want to…

Appointment Setting Amongst the Journey of Strategic Prospecting

26 Mar, 2019 | B2B Marketing

If this blog started with the premise of how important appointment setting to strategic prospecting, your initial reaction would rightly…

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Why True Influence's Intent Data is Right for B2B

Why True Influence’s Intent Data is Right for B2B

10 Ways to Crush the Competition Using Intent Signals

B2B Market Strategy Can’t Be a Guessing Game

Get to Know the Buying Groups that Really Make the Purchase Decision

10 Unintentional Intent Signal Mistakes to Avoid, Part Two

Intent Takes the Fear Out of B2B Phone Prospecting

8 Ways to Collect Better Customer Testimonials in 2019

10 Unintentional Intent Signal Mistakes to Avoid, Part One

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

Intent Data: For Sales? For Marketing? For Both?

Trusting Your Partner is Critical in Your Strategic Prospecting Strategy

Appointment Setting Amongst the Journey of Strategic Prospecting

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