Imprivata Shows How Intent Powers a Comprehensive ABM Strategy
20 Jun, 2018 | Account Based Marketing, Thought LeadershipFeaturing Craig Weiss, COO of True Influence. Marketing success must be measured, and last month I discussed a few key…
5 Trends That Are Reshaping B2B Marketing in 2018
18 Jun, 2018 | B2B MarketingAs B2B marketing professionals, we function in a constantly shifting environment. Technology is an ever-moving target, customer expectations are evolving…
Intent Monitoring Helps Solve Hot-Button ABM Complaints
14 Jun, 2018 | Account Based Marketing, Intent Monitoring, Thought LeadershipFeaturing RK Maniyani Chief Technology Officer of True Influence. The enormous amount of data now available to B2B marketers creates…
ABM in 2018: A Mid-Year Review
13 Jun, 2018 | Account Based MarketingIn the span of just a few years, account-based marketing (ABM) has evolved from a niche philosophy into the go-to…
B2B Marketing in 2018: A Mid-Year Review
07 Jun, 2018 | B2B MarketingWith the end of the second quarter now in sight, it’s time to take a step back and assess where…
May B2B Round-up – Marking True Influence’s British Expansion
07 Jun, 2018 | B2B Marketing, ResourcesWhile the debut of the European Union’s General Data Protection Regulation (GDPR) may have been the lead story for most…
Publisher vs. Data-Driven Models: Choosing Your Intent-Based Approach to Demand Generation
04 Jun, 2018 | Demand GenerationFor B2B marketing teams who are frustrated with dwindling results from traditional demand generation tactics, intent monitoring offers a beacon…
7 Ways to Build Brand Awareness with Email Marketing
01 Jun, 2018 | Email MarketingIn today’s crowded, noisy marketing environment, building brand awareness can be a struggle. In the B2B marketing world, brands face…
Intent Signal Monitoring Proving Its Value in Maturing Programs
30 May, 2018 | Intent Monitoring, Thought LeadershipFeaturing Ken Stout, CRO of True Influence. When we launched our InsightBASE account acceleration platform back in January 2016, we…
How to Turn Readers Into Invested Email Subscribers
25 May, 2018 | Email MarketingToday’s B2B marketers have an endless supply of tactics and technologies at their fingertips, each holding the promise of improving…
Personalized Video, Smart Targeting Create Irresistible Email Campaigns
23 May, 2018 | Email Marketing, Thought LeadershipFeaturing Janet Rubio, CMO of True Influence. Content personalization has become essential in B2B Marketing. So has smart list segmentation…
Why Marketing Analytics Rule the Roost
21 May, 2018 | B2B MarketingSince the dawn of the industry, marketing has been a creative playground for artsy types. After all, who doesn’t love…