26 Quotes that Capture the Truth and Spirit of Data-Driven Marketing

26 Quotes that Capture the Truth and Spirit of Data-Driven Marketing

Successful brands large and small who depend on data-driven marketing know that accurate, reliable data drives revenue engines. Putting data to work has become the true differentiator in today’s competitive digital landscape.

That’s why hundreds attended the True Influence Summit on accelerating revenue with data. Many flooded social media with pithy comments like these from the notable guests and sessions.

Data-Driven Marketing: What Thought Leaders Say

1. “Use data to stand out and provide value to your customers.”
Shelly Morrison, Domo VP, Global Demand Center

2. “Data is indeed the new oil.”
Ray Estevez, True Influence Chief Information Officer

3. “One data source doesn’t solve every problem. So you have to figure out a way to understand or to save this data to make it actionable for sales.”
Shelly Morrison, Domo VP, Global Demand Center

4. “Everyone who touches data is a data steward!”
Ray Estevez, True Influence Chief Information Officer

5. “Data quality is not just about where you use it, it’s also about how you capture it!”
Shelly Morrison, Domo VP, Global Demand Center

6. “Data is an asset. Most often you know more about your work-issued laptop and phone than you do about your data. Don’t be afraid of the tech stack and to learn more about your data.”
Theresa Kushner, NTT Data AI/Analytics Consultant

7. “Collecting and managing first-party data has become an Olympic exercise.”
Theresa Kushner, NTT Data AI/Analytics Consultant

8. ”Data is a perishable commodity, and it’s critical that we have mechanisms in place to manage the accuracy of it.”
Terry Arnold, True Influence VP Marketing

 9. ”Data quality is not just about where you use it, it’s also about how you capture it!”
Shelly Morrison, Domo VP, Global Demand Center

10. “Data is like the fruit stand at your local grocery store… It’s ripening VERY quickly.”
Tony Uphoff, Thomas President and CEO

11. “Data quality is absolutely foundational to everything that we do.”
Terry Arnold, True Influence VP Marketing

12. “We have an embarrassment of riches in data sources, and the challenge really is how do you stitch those together.”
Jeremey Donovan, SalesLoft SVP Revenue Strategy

13. “Marketing and Sales: Two peas in a pod.”
Kerry Cunningham, Forrester Principal Analyst, VP

14. “Marketing and sales can be fragmented, or they can be on different pages. What we need to look at is if they’re communicating and understanding what the other is looking for.”
Peter Larkin, True Influence Chief Revenue Officer

15. ”If marketing doesn’t understand the sales objectives and vice versa, then there’s going to be a disconnect in your organization.”
Peter Larkin, True Influence Chief Revenue Officer

16. “Sales needs to supersize everybody’s fries, and marketing needs to be on board with that.”
Jeremey Donovan, SalesLoft SVP Revenue Strategy

17. “We’re not making cold calls, we’re making educated phone calls.”
Sylvia Harn, Microsoft Global Media Commercial Lead Gen Director

18. “The best way to find the quality is by targeting the right account, job titles with the right brain in a nurture program.”
Sylvia Harn, Microsoft Global Media Commercial Lead Gen Director

19. “It’s great to get a lot of leads… and that’s really what marketing automation is all about. What it misses is that it’s untethered to the way that b2b actually works.”
Kerry Cunningham, Forrester Principal Analyst, VP

20. “Marketers used to log into just one system. Now they log in to 10,15,20 systems on a given day.”
Ken Lordy, True Influence SVP, Product Management

21. ”If you do your job and are marketing to the right buyer personas, they’re going to come and engage with you.”
Kerry Cunningham, Forrester Principal Analyst, VP

23. “Align the accounts and then put your money where your mouth is. That’s where segmentation begins.”
Jeremey Donovan, SalesLoft SVP, Revenue Strategy

24. ”Trust just doesn’t happen in a moment, it happens all the time and over time. Build trust over time, and your customers will love you over time.”
Brian Giese, True Influence CEO

25. “When we’re choosing top partners like True Influence, we’re able to start incorporating it with our AI and machine learning technologies and reach top-level decision-makers.”
Sylvia Harn, Microsoft Global Media Commercial Lead Gen Director

26. “With the pandemic, it’s been challenging for all of us to thrive, but it made us jump faster in the digital transformation wagon. Microsoft has seen incredible opportunities because of this digital transformation.”
Sylvia Ham, Microsoft Global Media Commercial Lead Gen Director

B2B sales, marketing and business intelligence leaders like these came together at the Summit for conversations around data-driven revenue. If you missed any sessions, you can catch the on-demand version.

How are you using data to drive sales? Is it working? If you’re concerned about pipeline, get in touch with us.

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