Whether you’re new to account-based marketing or you’re already immersed in the marketing strategy but are looking for smarter ways to implement it, there are plenty of upcoming account based marketing events designed to give you all the tools you need for success.
While account-based marketing has been around since 2004, it is becoming more popular as firms realize the benefits of not only the personal form of marketing but also the new data that can accompany it, which gives invaluable insight into who is interested in your product or service and when.
The marketing events for 2017 that we’ve gathered are all focused on the benefits of account-based marketing, and includes successful case studies, guest speakers, breakout sessions and networking opportunities along with access to vendors with the latest in martech innovations.
If you’re new to ABM or just want to expand your network and knowledge, these are the conferences where you should be.
Guest speakers will help unravel the latest in marketing technology as part of this conference sponsored by Advertising Age.
With industry experts showcasing how brand execs make smart use of the tools and platforms available, this event will erase the complications that come as technology continues to evolve and grow.
Marketing experts from Spotify, Hilton Worldwide and 1-800-Flowers will be on hand for the one-day event, which looks ahead to determine what skills will be essential for marketers over the four years.
In addition to master classes, the event will include plenty of time to network with other marketing execs who are navigating the same ever-changing territory.
WHEN & WHERE: 8 a.m. to 3 p.m. January 17, Henry R. Luce Auditorium, Time Inc., 225 Liberty Street, New York, NY
INFORMATION: Click here for more information
Account Based Marketing and 2017 Market Trends
Hosted by MOCCA NYC – MOCCA board member and B2B Fusion founder Jon Russo will facilitate the discussion – this short evening event packs plenty of information into a short span of time.
MOCCA is a professional association serving leaders in marketing and marketing technology.
The conference features guest speakers including Kathleen Schwab, vice president and CMO of Advisory Services at the market research and advisory firm International Data Corporation (IDC), as well as Rishi Dave, CMO of Dun & Bradstreet, who is expected to share anticipated trends in ABM.
Tickets for this event, which will include sponsored vendors, are limited.
WHEN & WHERE: 6 to 9 p.m. January 18, Conductor, 2 Park Ave., New York, NY
INFORMATION: Learn more about the event here
This three-day conference focuses on a wide range of topics critical to today’s B2B marketer, including account-based marketing, marketing qualified leads and buyer personas.
The event is designed to give attendees a clear-cut advantage over their competition throughout the customer lifecycle.
The event is highlighted by featured speaker Andy Eninger, a lead designer and facilitator at Second City, who will open the conference with the session “Collaborating with Your Audience to Create B2B Messaging That’s Not 2Boring2Care.”
Author Jonah Berger, Microsoft’s Jeff Marcoux (fresh off the success of the company’s compelling “Art of Harmony” holiday ad), Kathleen Schwab, vice president and CMO of Advisory Services at the market research and advisory firm International Data Corporation (IDC), Kelvin Gee and Chip Woerner of Oracle and Scott Donaton of DigitasLBi will be among the many guest speakers set for the event.
It features three separate areas of discussion – ABM in Action, Demand Gen Summit and Sales Connection Summit – and includes workshops, case studies, breakout sessions and vendors. It concludes with a panel discussion addressing that latest trends in account-based marketing.
WHEN & WHERE: February 20-22, Fairmont Princess, Scottsdale, Arizona
INFORMATION: Visit the website here
InTech 2017 UK
This one-day immersive event helps harness the fast-changing world of marketing technology to help marketers us it to grow their companies.
The event will feature some of the best experts in the industry, who will share their insight during sessions that will explore the latest innovations in marketing technology.
If you’re looking for growth, this one-day session will give you insight into ways to surpass your competition – the influencers, tech and ABM – while steadily growing your company and its revenue.
WHEN & WHERE: 8:30 a.m. to 5:30 p.m. Feb. 23, Conference Center, 99 City Road, London, UK
INFORMATION: Learn more about the event here
If your business has not yet implemented an accounted-based marketing strategy, this is the conference for you.
The one-day event helps introduce the benefits of account-based marketing to both business owners and marketers, who will learn that targeting specific prospects with personalized marketing will help nurture and strengthen the relationship by establishing trust that will be rewarded with loyalty.
It will also help explore ways to effectively use big data, to you’re not wasting your time and money on gathering information that you ultimately don’t know how to analyze.
WHEN & WHERE: 9:30 a.m. to 5 p.m. March 2 at B2B Marketing, 147-149 Farringdon Road, London, UK
INFORMATION: Sign up for this conference here
ABM in the Channel
Guest speakers Matt Senatore, service director of account-based marketing at Sirius Decisions, and Maria Chien, research director at Sirius Decisions, will be guest speakers at this forum, which will address how to seamless fit account-based marketing into your marketing arsenal, no matter which of your prospects or clients you’re trying to serve.
This one-day event addresses how to team up with channel partners to implement an ABM strategy that works for both parties, as well as help determine through metrics analysis whether all phases of the campaign were a success.
WHEN & WHERE: 8 a.m. to noon March 9, 2017, Boston, MA
INFORMATION: Learn more about the conference here
B2B Marketing Expo
A wide array of industry leader guest speakers including Dr. Dave Chaffey, CEO and co-founder of the marketing automation firm Smart Insights, social media expert Nicki Kriel, Sherilyn Shackell of The Marketing Academy and Marialena Zinopoulou of The Digital Marketing Association are among the confirmed guest speakers at this two-day event, which also includes exhibitors, master classes and much more.
Thousands of marketers are expected to attend the two-day event, which brings networking, the latest in tech tools and education together under one roof for two days of cutting-edge information that will prove invaluable to your marketing team.
WHEN & WHERE: March 27-28 at the ExCeL, One Western Gateway, London, UK
INFORMATION: For more information check out the website here
Introduction to Account-Based Marketing Workshop
Given the growth ABM is expected to see this year – at least 84 percent of marketers recognize the benefits ABM can bring to their marketing success according to surveys – this one-day workshop offers an introductory crash course in all things ABM, more than a decade after the Information Technology Services Marketing Association (ITSMA) pioneered the concept in 2004.
The event will address information on how to use ABM for existing accounts or to target new ones by exploring the key tenants of ABM as a marketing strategy, from choosing the accounts most likely to respond to ABM, how to collaborate with other staffers including members of your sales team for optimum success and how to create a compelling marketing strategy targeting each of your accounts in a unique way.
This workshop focuses on ITSMA’s seven-step process to ABM success – it is facilitated by ITSMA leaders worldwide – and how to implement the process to enrich your own marketing efforts.
WHEN & WHERE: 9:30 a.m. to 5 p.m. April 5, One Alfred Place, London, UK
INFORMATION: Visit the ITSMA workshop website here
Marketing Innovation Summit
More than 20 B2B and account-based marketing experts are expected to speak at this two-day event, which includes networking opportunities with more than 700 marketers who use technology and data analysis as part of their success.
The summit will also include sessions with a wide range of industry leaders who have their fingers on the pulse of the latest in ABM.
Those who attend this event sponsored by Demandbase, a company focused on account-based marketing platforms for B2B businesses, can receive both standard and advanced ABM certification.
WHEN & WHERE: April 5-6, Pier 27, San Francisco, CA
INFORMATION: Visit the event website here
The Marketing Nation Summit
This four-day event, headed by True Influence® partner Marketo, will feature more than 100 sessions addressing the latest in marketing strategies and marketing technology.
Keynote speakers, including leaders at Marketo, will hold informational sessions, and vendors will be on hand to help you find the best martech system to meet your business and marketing needs.
Opportunities for networking will help your marketing team get a sense of what other businesses facing the same B2B challenges have done to secure a solid place in a vast marketplace.
WHEN & WHERE: May 9-12, MGM, Las Vegas
INFORMATION: Learn more about this conference here
B2B Marketing Ignite 2017
Previously known as the B2B Marketing Summit, the new name – Ignite 2017 – reflects the impact ABM marketing can have on your business sales.
Designed to change the way you look at marketing by introducing new strategies, this two-day, information-packed event is for those who are looking for the latest in marketing technology to ignite their business sales through innovative strategies.
WHEN & WHERE: June 22, Business Design Centre, London, UK
INFORMATION: For more information on the event click here
Sirius Decisions 2017 Summit
Attendees ranging from Fortune 500 marketing teams to marketers working for smaller businesses are expected to attend this B2B conference, which will include guest speakers, vendors offering the latest in martech, case studies and breakout sessions to help marketers dive head-first into the latest technology.
Headed by Sirius Decisions, the event will offer insight into how to best read and analyze data to determine if your account-based marketing efforts are successful and best showcase your brand and its benefits to your potential prospects.
The summit will provide an excellent opportunity to learn more about the latest in marketing technology, and how it can work for your marketing strategies.
WHEN & WHERE: May 16-19, Venetian Resort & Casino, Las Vegas, NV
INFORMATION: Check out the conference website here
2017 Summit Europe
Learn innovations in B2B marketing with this European-based event, which is expected to attract more than 600 marketers for the two-day conference. European sales, marketing and product leaders will Join more than 600 of your peers for two days of data-driven best practices research, new innovations across the b-to-b space, and an opportunity to network with an elite community of European sales, marketing and product leaders.
WHEN & WHERE: October 4-5, Hilton London Metropole, London, England
INFORMATION: Visit the 2017 Summit Europe website here
2017 Technology Exchange
Again hosted by industry leader Sirius Decisions, the top B2B research and advisory firm worldwide, this three-day – and eighth annual – event is packed with information about how technology and data can be used to help align the goals of the marketing, sales and product development departments to help better meet prospects’ needs.
It will explore the many tech options available for businesses of all sizes, and will show companies how to not only determine which technology best suits their business, but also how to use it most effectively.
The event will feature keynote speakers, breakout sessions, case studies and networking opportunities, which will allow your marketing team to meet with marketers at comparable companies to learn what worked for them.
WHEN & WHERE: November 1-3, Fairmont Hotel, Austin, TX
INFORMATION: Visit the conference website here
Big Data & Analytics for Marketing Summit
Some of the top names at businesses including American Express, Equifax, Bloomingdales, Citi, UPS, Sony Pictures, Conde Nast, the Washington Post and Bayer Healthcare Pharmaceuticals, among many others, are slated to speak at this two-day conference addressing the benefits and importance of marketing as well as how to use big data prove your return on investment.
Case studies, guest speakers, breakout sessions, interactive workshops and opportunities for networking will highlight the event, which will bring industry experts, data professionals and vendors together for two days of enlightening discussion on marketing tools and techniques that can revive your business and boost sales.
WHEN & WHERE: December 7-8, New York, NY (venue to be announced)
INFORMATION: Learn more about the conference here