Effective marketers are those who have embraced the power of data to measure their efforts to improve their targeting. Marketers are using a range of complex data techniques. They are integrating third party data and using cross-channel measurement in their ongoing efforts to increase their company’s market share.
If you are the “one out of ten” marketer still not using data (ideally intent signal data) to garner actionable insights and effectively target and measure your campaigns efficacy, you are no longer in the race. You can simply walk off the track. There is no way you can compete against companies who are utilizing this marketing magic making data.
A survey conducted by Global Alliance of Data-Driven Marketing Associations (GDMA), Winterberry Group and MediaMath in October 2016 found that 8 in 10 marketing professionals globally are using data-driven techniques. These techniques include measuring campaign results (individual and multiple marketing channels), maintaining customer databases and segmenting data for proper targeting.
Organizations have recognized the value of data for the growth of their businesses and have adjusted their budget spend accordingly. 64.2% of the respondents in the aforementioned study stated that their spending on data-driven solutions was going to continue to rise. Only 7.3% suggested a decrease in their budget allocation for data efforts.
Another survey conducted by the Data & Marketing Association (DMA) and Winterberry Group supports the upward trend in data-driven marketing spend. They found that 40% of US marketers would be increasing their data-driven marketing outlays.
Companies are spending their increased budget on quality lead generating solutions using Intent Signal Data.
Marketers using this marketer-friendly technology can expect to see:
- Deal acceleration from the insights the data delivers
- Business analytics that anyone can use
- Machine learning opportunities to gain meaning from social media platforms
- Fact-Based analytics to track customer research behavior
- Targeted display ads that focus more on ROI than CTR by fusing digital advertising and direct mail
- Real time analytics to delivering actionable insights
- Enriched storytelling
- Omni-channel marketing efforts that optimizes the quality and growth of your database
If you want to to enter the digital age and start using data to grow your revenue, understand your customer’s behavior and start competing at the highest level – intent signal data is a good lane to chose.
If you’re ready to learn more — and to get some practical advice on adding intent data to your marketing strategy, download a copy of our ebook Quick Start Guide to Intent-Based Marketing.