How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use this list to pick up some fresh knowledge. We collect more digital marketing acronyms every week, and we suspect there’s no end to it. So rather than fool ourselves into thinking we’ve captured all digital marketing acronyms, let’s just go with what we have so far. Please contribute your own suggestions in the comments!
How many of these digital marketing acronyms do you know?
ABM = Account-Based Marketing
ABV = Average Basket Value – ecommerce metric
AI = Artificial Intelligence
API = Application Programming Interface
AQL = Automation Qualified Lead
ATOM = Acquisition Through Online Marketing
BERT = Google’s Bidirectional Encoder Representation for Transformers
BR = Bounce Rate – Percentage clicking on CTA or navigating to other pages on web site from landing page.
C (Why are there so many C’s?!)
CAC = Customer Acquisition Cost
CAN-SPAM = Controlling the Assault of Non-Solicited Pornography and Marketing
CASL = Canadian Anti-Spam Legislation
CCR = Customer Churn Rate
CDN = Content Delivery Network/Content Distribution Network – Hosts and delivers copies of static site content from global server network to reduce page loading speed.
CDP = Customer Data Platform
CLM = Closed Loop Marketing
CLS = Cumulative Layout Shift – One of several factors related to web page UX. Refers to visual stability.
CLV = Customer Lifetime Value
CMP = Content Marketing Platform/Consent Management Platform
CMS = Content Management System
COS = Content Optimization System
CPA = Cost-Per-Acquisition/Cost-Per-Action
CPC = Cost-Per-Click
CPL = Cost-Per-Lead
CPM = Cost-Per-Mille/Cost-Per-Thousand
CRM = Customer Relationship Management
CRO = Conversion Rate Optimization
CSS = Cascading Style Sheet
CTA = Call To Action
CTR = Click-Through Rate
CTV = Connected Television – Helps brands measure effectiveness of TV campaigns
CX = Customer Experience
DAAS = Data-as-a-Service
DCO = Dynamic Creative Optimization – Creative content is automatically generated, with assets, languages and dynamic product display, without an agency or having to invest in individual creative renderings.
DDM = Data-Driven Marketing
DKI = Dynamic Keyword Insertion
DOOH = Digital Out of Home – A type of digital advertising owned by a media company.
DSP = Demand-Side Platform – Part of programmatic advertising. Buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one DSP interface.
E-A-T = Expertise, Authority and Trust – How Google measures web page quality for search results.
ESP = Email Service Provider
FID = First Input Delay – Web page UX metric. Time user first interacts with site to point where browser responds.
GA = Google Analytics
GSC = Google Search Console
IBL = Inbound Link
ICP = Ideal Customer Profile
KPI = Key Performance Indicator
KD = Keyword Difficulty Score
LCP = Largest Content Paint – Google ranking factor related to web page UX.
LTV = Lifetime Value – Refers to customer and account relationships.
MAM = Media and Marketing
MAP = Marketing Automation Platform – Automates sequence of communications, tracks how prospects consume the content.
MC = Marketing Cloud
MCTR = Marketing Contribution to Revenue
MQL = Marketing Qualified Lead
MRM = Marketing Resource Management
MRR = Monthly Recurring Revenue
NPS = Net Promoter Score
OBL = Outbound Link
OCPM = Optimized Cost Per Mille (thousand)
OTT = Over-The-Top – Video transmission by digital TV
PPC = Pay-Per-Click
PPL = Pay-Per-Lead
PV = Page Views
ROAS = Return On Ad Spend
ROI = Return On Investment
ROO = Return On Objective
RSA = Responsive Search Ad
RSS = Really Simple Syndication
RT = Retweet
RTB = Real Time Bidding – Part of programmatic advertising
SAL = Sales Accepted Lead
SEM = Search Engine Marketing
SEO = Search Engine Optimization
SERP = Search Engine Results Page
SGL = Sales Generated Lead
SLA = Service Level Agreement
SMM = Social Media Marketing
SQL = Sales Qualified Lead
SSOT = Single Source Of Truth
SSP = Supply-Side Platform/Sell-Side Platform
SWOT = Strengths, Weaknesses, Opportunities, Threats
TAL = Teleprospecting Accepted Lead
TGL = Teleprospecting Generated Leads
TI = True Influence
TOS = Terms of Service
TOV = Total Order Value
TQL = Teleprospecting Qualified Leads
UGC = User-Generated Content
UI = User Interface
URL = Uniform Resource Locator
USP = Unique Selling Proposition
UVP = Unique Value Proposition
UX = User Experience
VAR = Value Added Reseller – A sales and marketing channel
VOC = Voice of Customer
WOM = Word-of-Mouth Marketing
Sales, Marketing and Data Alignment from A to Z at True Influence Summit
We’ll be talking about the future of data-driven sales and marketing at the True Influence Summit on January 21. Here’s the agenda.