From Data-Driven Marketing to Data-Driven Revenue: How Experts Do It

From Data-Driven Marketing to Data-Driven Revenue: How Experts Do It

What can you learn about data-driven marketing from successful B2B brands like Jabra, Microsoft and Talkdesk? Register for the True Influence Summit, where marketing stars from top organizations share lessons and actual results of how data drives revenue.

Here’s Who’s Talking about Data-Driven Marketing

Shelley Morrison
Vice President, Global Demand Center, Domo, Inc.

Shelley Morrison is a growth and demand marketing executive, who joined Domo in January of 2021. She was brought on board to architect the company’s global demand center and take its demand engine to the next level. In her previous role at Yesler (acquired by Accenture Interactive), Shelley established comprehensive demand programs for FORTUNE 500 B2B tech companies.

Beyond her proficiency in both demand engines and operations, Shelley has significant experience architecting growth strategies that unite marketing and sales efforts. She’s created and led large, high-performing teams that have accelerated pipeline growth and generated consistent double-digit revenue expansion year after year.

Summit speaking session: Marketing leadership perspective


Tony Uphoff
President and CEO at Thomas Publishing Company, LLC

An award-winning media and marketing executive, Tony Uphoff has a deep track record of building, growing and transforming media and marketing businesses.  Currently, he serves as President and Chief Executive Officer of Thomas Publishing Company, LLC — a leader in product sourcing, supplier selection and marketing solutions.

Some call him “the media executive’s media executive,” and Tony doesn’t disappoint. As a thought leader and expert in the digital industrial economy, he’s regularly been quoted in content published by The Wall Street Journal, Forbes Magazine, Business Insider, and other top media brands. He’s a dynamic addition to this Summit session, bringing seasoned insights about what‘s ahead for digital acceleration of sales and marketing.


Summit speaking session: Marketing leadership perspective

Terry Arnold
Vice President of Product Marketing at True Influence

Terry Arnold is a versatile yet tenured leader who is passionate about integrated digital marketing and the application of digital solutions to drive customer engagement. For over 28 years, Terry has held various leadership roles consisting of guiding customers and mentoring vertically-based sales organizations in the integration of digital media solutions in both demand generation and marketing communications/automation programs. Additional industry experience Terry has accumulated throughout this career falls within the categories of high-tech, pharmaceutical, industrial, healthcare, and financial services.

Summit speaking session: Marketing leadership perspective


Michelle Ballauf
Senior Manager, End Customer Marketing at Jabra

Michelle Ballauf has an impressive track record in B2B marketing. In fact, she’s a past winner of the “B2B GameChanger Award.” An accomplished multi-channel marketing professional, Michelle is known for improving profit margins and accelerating customer acquisition. She excels in launching innovative marketing strategies to promote rapid market expansion and brand recognition. Her specialities include technological innovation and effective marketing solutions to drive business development domestically and internationally.

Summit speaking session: Sylvia will share her insights in the form of a customer success story following the Summit’s marketing leadership perspective session.

See You at the Summit

Looks like the makings of another great True Influence Summit about data! How’s data working for you? Let’s learn more about data-driven revenue together. Register for the Summit today, and bring your team.

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