37 Great Tweets from the True Influence Summit

Thoughtful Posts Reflect the Spirit of Digital Marketing in 2021

The 2021 True Influence Summit addressed some of the most important topics facing B2B organizations, especially as we carry on during the Covid-19 scenario. At the top of the list: Sales, Marketing and Data Alignment.

Our Summit took the focus straight to “Accelerating Revenue in Uncertain Times.” How to make digital demand generation a stronger revenue machine in 2021 was one of the major questions we tackled. The half-day virtual summit brought together marketing, sales and data leaders like Brian Giese, Kay Kienast, Leslie Canning, Laura Ramos, Tim Schneller, David Amaro, Oktay Arifkhan, Brian Solis, and last but not the least the legendary Howie Mandel. 

By the end, we enjoyed and learned from three insightful panel discussions, and some critical information from a Forrester Research commissioned report on the state of B2B go-to-market strategies. The True Influence Summit gave the B2B community plenty to talk about, as reflected in all the tweet activity around the #trueinfluencesummit hashtag.

Twitter Conversations around the True Influence Summit

These 37 examples reflect the energy of an entertaining afternoon when the Summit took the pulse of digital marketing in 2021.

Check out this sampling of comments. Which are your favorites?

Tweet 1
Your data is only as good as its accuracy, freshness and applicability.  #trueinfluencesummit

Tweet 2
It takes 17 touches to get a prospect to respond, according to HPE.  How can you make those touches more valuable?
 #trueinfluencesummit

Tweet 3
Signals to buy aren’t nearly as strong/important as signals/commitments to change. Very important distinction.
#trueinfluencesummit

Tweet 4
A “commitment to change” has to precede their commitment to buy. Outcome first, solution second.
#trueinfluencesummit

Tweet 5
Also, analyze and optimize your data based on direct ties between intent signals & impact/account velocity.  
#trueinfluencesummit

Tweet 7
Can #IntentData lead to asymmetric information? Where is that line and how do we not cross it? Leslie Canning of @HPE gives her thoughts at the #TrueInfluenceSummit – Build #BrandTrust with your customers.

Tweet 8
Calling out a specific audience in a headline leads to more engagement. Personalization and customization are the key.
#TrueInfluenceSummit
#marketing

Tweet 9
When you know what it is to be like your customers, they trust you.
#trueinfluencesummit

Tweet 10
Customers don’t like to be treated like prospects.
#trueinfluencesummit

Tweet 11
B2B organizations resist dealing with data, but the best marketers are the ones who figure out what is working out and what isn’t.
#BigData
#trueinfluencesummit

Tweet 12
Mute vs muted.  The “d” matters! So true @HeinzMarketing
#trueinfluencesummit

Tweet 13
Most businesses make ideal buyer personas but in 2021, businesses need to analyze. Do they have the right solution for their customers? Are they an ideal organization for their ideal customer?
#trueinfluencesummit

Tweet 14
Is your #B2Bmarketing game revamped for 2021? This year, it’s all about information and #Data.
@lauraramos
@forrester
#TrueInfluenceSummit

Tweet 15
It is fascinating to see @howiemandel sharing his childhood stories and how he became a comedian…Inspiring!
#TrueInfluenceSummit

Tweet 16
Be persistent, be creative, be communicative…Be open to learn from the process and build best practices…
#TrueInfluenceSummit
#marketing

Tweet 17
The best offense is a good defense.
#trueinfluencesummit

Tweet 18
Both marketing and sales need to work on- creativity, trust, and empathy. @KayKienast1
#TrueInfluenceSummit

Tweet 19

As a marketing team, you have to pick your battles…Invest in intent data and customer intelligence. #trueinfluencesummit

Tweet 20
A buyer persona comes with a lot of baggage. At an individual level, a marketing team should focus on key decision-makers and what they exactly need.
#trueinfluencesummit
#marketing

Tweet 21
Can #IntentData lead to asymmetric information? Where is that line and how do we not cross it? Leslie Canning of @HPE gives her thoughts at the #TrueInfluenceSummit – Build #BrandTrust with your customers.

Tweet 22
Your employees are the face of your company. Treat them well and they’ll treat your customers well!
@BrianWGiese
#TrueInfluenceSummit

Tweet 23
Your customer may forget what you did but they will never forget how you made them feel.
#TrueInfluenceSummit

Tweet 24
The more targeted your campaigns are, the better. Start on the right foot. Well begun is half done! #TrueInfluenceSummit

Tweet 25
“We’re all in this together” doesn’t just apply to family and friends. It applies to your customers as well.
#Marketing
#TrueInfluenceSummit
@howiemandel

Tweet 26
What’s the best and safest way to tackle #RemoteWork? @Honeywell‘s Head of Global Marketing Tim Schneller wants to put employees first. #TrueInfluenceSummit

Tweet 27
Be radically generous with your ideas and insights, focus on their issues first, build trust. You can do this at scale!  #trueinfluencesummit

Tweet 28
Better market/account/intent intel can lead directly to more “certain” times.  Agree w/ @brianwgiese on this!  #trueinfluencesummit

Tweet 29
Feelings and emotions are a huge missing piece from most buyer personas. #trueinfluencesummit

Tweet 30
How do you do human-to-human at scale, with authenticity and impact?  Easier said than done!
 #trueinfluencesummit

Tweet 31
Basic statistics are needed to run A/B Testing. An understanding of behavioral experiments and data gathering methods is key as well. The focus on metrics and data driven requires an analytics background. #DigitalMarketing
#MarketingTech
#B2BMarketing
#B2BSales

Tweet 32
Digital Marketing roles are starting to require web design technical skills like JavaScript, CSS, and HTML. Support, often administration of marketing platforms is a common requirement.
#TrueInfluenceSummit
#B2BMarketing
#B2BSales
@TrueInfluence

Tweet 33
Human instincts are amazing. Just follow it!! (This is what @howiemandel had to say to those worried about what others think and missing important present moments.) #TrueInfluenceSummit

Tweet 34
How we engage with customers at account level is crucial for #B2B success!
@lauraramos
@TrueInfluence
#trueinfluencesummit
#buyerengagement

Tweet 35
Understanding the audience is the biggest asset for marketers in times of pandemic!
@howiemandel
#TrueInfluenceSummit

Tweet 36
How do you separate authentic intent from false signals? Better ICP profiles = greater accuracy & results.
 #trueinfluencesummit

Tweet 37
Be persistent, creative, and over-communicative to reap higher yield from #B2B products. @Honeywell #TrueInfluenceSummit You can actually watch the entire True Influence Summit on-demand (including Howie Mandel). And hey, if you want to send some Tweets as you watch, and maybe you’ll see them turn up here.