How to Make the Most of a Sales Rejection
Rejection has probably destroyed the careers of more salespeople than any other single thing. No one likes rejection and only a very few get to a point where they are not affected by it. But in sales you will need to learn out how to constructively handle rejection.
These are a few tricks I use to get through it:
1. Rationalize your rejection.
Stay rational, not emotional when you hear “no.” Convince yourself that it doesn’t mean you or your offer are being rejected, but that the customer merely needs more information. No doesn’t mean you are deficient or personally being rejected. There is zero value in emotionalizing a client’s rejection. Instead, find out what the no means.
2. Figure out what they don’t like.
When clients say no, find out what they are rejecting specifically. Ask them: “What is it about my proposal you are saying no to?” Most people assume a rejection is about everything being offered, when it’s really only a small part your client doesn’t like. Break down the no to clarify what exactly your prospect is rejecting.
3. Don’t take no for an answer.
People often say no as an automatic reaction. You could offer more than your client wants and still be rejected. My first high rejection sales job was cold calling multi-millionaires. They were telling me no before they even heard my offer, just . . read more
By: Grant Cardone