Intent-driven Blogging: Lead Generation for B2B Marketers

Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the next level.

One way to enhance blogging appeal and drive conversions is to create content around topics that in-market buyers care about. 

Blogs not only enhance SEO, site traffic, and online presence, they also discuss your brands, products, and services in a way that helps buyers learn. It helps prospects know more about your solution and expertise on industry topics. Ultimately, useful blogs can generate leads and drive conversions. Intent intelligence lets you know what buyers think is useful.

Blogging for Lead Generation: Three Benefits

According to a DemandMetric article, blogging helps B2B companies produce an average of over 67% leads per month. B2B marketers who prioritize blogging see 13 times more ROI than those who don’t. These three benefits explain why blogging has such appeal a lead generation tool.

#1 Blogging Drives Traffic to Your Website

If you’re not one of the world’s well-known brands or don’t offer much value to potential customers, there isn’t much reason they would want to visit your website.

Blogs provide prospects with a reason to visit your website. By crafting posts that educate prospects about how to solve their pain points, blogs build trust and credibility.

Blogs boost the SEO performance of your website. It allows you to directly link your blog post to a landing or purchasing page for a quick conversion. A blog connects prospects with more of your content via internal links, even clicking straight to a “contact me” page.

#2 Blogging Converts Traffic into Leads

Once prospects have read multiple articles and gained knowledge about your brand’s usefulness, it’s time to pull them closer. Stay aligned with intent topics they interact with, and there’s no reason your brand won’t be on the radar when that prospect converts to a lead.

A call-to-action (CTA) draws attention toward another step and compels them to take action. Use existing assets and landing pages when referring to additional content. No need to do unnecessary work. You can incorporate some well-placed call-to-action buttons throughout your blog and turn visitors into leads in different ways:

  • Give visitors a reason to subscribe to your email newsletter 
  • Sign up to get useful content and resources straight to their inbox
  • Add relevant hyperlinks to how your product supports needs and goals

 #3 Blogging Drives Cost-Effective, Long-Term Results

Blogging is one of the most cost-effective marketing strategies for lead generation, because it integrates with and builds on existing programs. It drives brand, educational and trust value over the long term. With buyer intent driving blogs, you can get traffic and leads from a good, useful post for days, weeks, months and even years to come.

 Resources for AI-driven Lead Generation

We hope you find our blogs useful, as we encourage sharing ideas to benefit the B2B community. Join us on April 14 for our summit on “Accelerating Revenue through Artificial Intelligence.”

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