Learn from B2B Experts and Analysts: How Intent Data Accelerates Revenue

Successful B2B brands large and small know that accurate, reliable intent data drives revenue, and within today’s noisy, competitive landscape, putting data to work has become the true differentiator.

Register today, so you can join B2B marketing, sales and business intelligence leaders, and other top practitioners for conversations and educational content around data-driven revenue. Designed for businesses of all sizes, the knowledge and insights at the Summit will come from a variety of skilled speakers as well as entrepreneur extraordinaire, Daymond John. Prepare to network, learn and engage while discovering how the best in B2B marketing and sales collaborate for data-driven revenue.

Intent Data Brings B2B Experts and Practitioners Together

Daymond John
Shark Tank Celebrity, Entrepreneur, and CEO of FUBU / The Shark Group

Daymond John has come a long way from turning a $40 budget into FUBU–a staggering $6 billion fashion game-changer. Throughout his career, Daymond has been an avid entrepreneur in every sense of the word. Not only is he a pioneer in the fashion industry, he’s also a clever Shark/investor on the four-time Emmy Award-winning television show Shark Tank, a New York Times best-selling author, creative branding guru, and highly sought-after motivational speaker.

Daymond has over 35 awards including Brandweek Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Ernst & Young’s New York Entrepreneur of the Year Award, and most recently, he was ranked #4 on LinkedIn’s Top 20 Voices–a list of the top influencers in the U.S.

His marketing firm, The Shark Group, offers advice on how to effectively communicate to consumers through innovative means, while also connecting brands with the world’s top celebrities for everything business-related ranging from endorsements to product extensions. To say there’s a great deal to learn from Daymond John is an understatement.

Summit speaking session: Daymond will participate in a coffee talk where he and Brian Giese will be interviewed by Adam Burns, and he’ll also be the celebrity guest for the exclusive  “Ask the Shark” session.

Brian Giese
Chief Executive Officer at True Influence

An industry thought leader in his own right, Brian is a classic entrepreneurial and “intrapreneurial” executive who has built sales and marketing teams from the ground up in addition to taking them from start-up to stand-out. Throughout his career, he has brought both discipline and structure to high-tech sales, and under his leadership, dynamic teams have recorded double-digit growth even in difficult times.

As a testament to Brian’s accomplishments, he’s a winner of the B2B Innovator People’s Choice Award. His popular work, “I.T. Sales Boot Camp” was on the Amazon Hot 100 and is still used as a guide for selling technology to mainstream companies. 

Summit speaking session: Brian kicks off the Summit, and later participates in a live interview with Daymond John and Summit host, Adam Burns.

Forrester Principal Analyst Talks Waterfalls and Clouds

Kerry Cunningham
Vice President, Principal Analyst at Forrester

With more than 25 years in B2B demand generation and management, Kerry has become a true thought leader within demand marketing processes, technologies, and teams. He brings a wealth of expertise to various strategies for aligning marketing and sales. As an original co-author of the SiriusDecisions Demand Unit Waterfall, Kerry continues to drive the buying groups’ revolution in B2B. To this day, one of Kerry’s main missions is to help organizations identify and adopt best practices and technologies to drive next-level performance.

Summit speaking session: Kerry will represent Forrester by participating in a fireside chat, which will cover the new waterfall and True Influence’s marketing cloud.

Ken Lordy
Senior Vice President of Product Management at True Influence

Ken is an accomplished executive with a 20-year track record of leading various products and teams within the industries of telecommunications, data, and martech. Ken’s efforts have resulted in profitable growth with big-name companies like Dun & Bradstreet and Alcatel-Lucent. Ken is also responsible for True Influence’s beneficial product roadmaps and strategic direction while also keeping the data-focused organization at the forefront of revenue technology.

Summit speaking session: Ken will participate in a fireside chat with Forrester’s Kerry Cunningham.

See the full Summit agenda and our other speakers like Forrester principal analyst, Kerry Cunningham, and branding guru and well-known Shark, Daymond John!

It’s a fact – data accelerates revenue. Don’t get left behind. Get educated. Sign up for the Summit today

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