AI-driven Marketing: Multivariate or Single Variable Analysis?
07 Apr, 2021 | Marketing CloudThe ability to identify buyers engaging with your brand or with a topic relevant to your solutions is high on…
Blogs
Four Steps to Operationalize AI Ethics in B2B
06 Apr, 2021 | Data SolutionHave you thought about what AI ethics might look like in your organization? This article explores an important topic and…
AI in B2B Marketing: 13 Strategic Questions and Practices
05 Apr, 2021 | Data SolutionAI and intent data have helped organizations of all kinds answer the perennial B2B question – what do buyers want?…
The True Influence of AI on Digital Marketing
04 Apr, 2021 | Data SolutionArtificial intelligence (AI) is both the future of digital marketing and a powerful, present-day platform for advertising, campaigns and other…
Panel Spotlight: B2B Growth Exec on AI and Data-driven Revenue
03 Apr, 2021 | Data SolutionThe mission of the upcoming live virtual Summit is to give the B2B community a chance to learn from real-world…
SAP Digital Marketing Leader: Lessons in Growing a Pipeline
02 Apr, 2021 | Marketing CloudFeel like your digital marketing is missing something? Want to help your business use insights more effectively? If so, the…
Demand Marketing Analyst Featured at Live Virtual AI Event
01 Apr, 2021 | Marketing CloudKerry Cunningham lives B2B demand marketing practically every day. A Forrester vice president and principal analyst, he advises B2B clients…
Enrich B2B Content Marketing with Intent Data and AI
31 Mar, 2021 | Data SolutionIntent data and AI help your B2B content stand out from the clutter and noise online today, but users have…
10 Virtual Events to Put You at the Top of Your B2B Game
30 Mar, 2021 | Marketing CloudVirtual events took on new value over the past year, as they gave business professionals the opportunity to learn and…
What to Ask When Evaluating a Marketing Cloud
29 Mar, 2021 | Marketing CloudWe all use something connected to a cloud-based solution, and for marketers, that’s probably a marketing cloud. Use the advice…
AI + Intent Data: B2B Marketing’s Power Couple
28 Mar, 2021 | Data SolutionArtificial intelligence (AI) and intent data are the new power couple in B2B marketing. Simply put, AI refers to a…
Ethics and AI: 5 Issues Facing B2B Marketers
27 Mar, 2021 | Data SolutionAs brands explore uses of AI and machine learning in business, they are also coming to terms with ethics and…