How to Mix Sales and Marketing Channels To Convert Leads
03 Jan, 2021 | Intent DataSales and marketing teams must go hand in hand to attract, convert and retain customers. Intent data is the cornerstone…
Blogs
Future of B2B Revenue: Tips for Engaging with Buyers
02 Jan, 2021 | Intent DataNeed some tips to better prepare your B2B revenue resources for 2021? First, start with these forward-looking videcasts full of…
7 Integrated Marketing Best Practices for 2021
01 Jan, 2021 | ABM/Cloud, Intent DataB2B brands interested in growing as organizations should look to best practices in integrated marketing communication (IMC) for their revenue…
How to Choose a DSP Solution for B2B Programmatic Advertising
30 Dec, 2020 | ProgrammaticProgrammatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers must…
What 2020 Taught Us About B2B Marketing and Sales
31 Dec, 2020 | Integrated Marketing, SalesWhen the world shut down back in early 2020, everyone had an opinion about what the “new normal” for B2B…
B2B Programmatic Marketing: What to Expect in 2021
29 Dec, 2020 | ProgrammaticWith the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility of…
Content Syndication Resources for B2B Marketers: Part 2
28 Dec, 2020 | Intent DataGet Ideas for Content Syndication We have so many good resources to share about content syndication, it’s just too much…
Content Syndication Resource Cornucopia: Part 1
27 Dec, 2020 | Intent DataWe have so many good resources to share about content syndication, it’s just too many for one post. See part…
How Programmatic Marketers Can Prepare for a Cookieless Future
26 Dec, 2020 | ProgrammaticWho would have imagined in 1994 that today programmatic marketers would be considering a cookieless future? In 1994, Lou Montulli,…
Intent Data in the Revenue Funnel: Uncover Real Buyer Needs
25 Dec, 2020 | ABM/Cloud, Integrated Marketing, Intent DataIntent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. It shortens…
Five Gifts for B2B Sellers: Five Videocasts about Buyer Engagement
23 Dec, 2020 | Integrated Marketing, Intent DataCraving better B2B buyer engagement in 2021? Enjoy this selection from the True Influence Accelerating Revenue library of videocasts. It’s…
Best Account-Based Marketing Tactics to Boost Buyer Engagement
22 Dec, 2020 | ABM/Cloud, Intent DataAccount-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer…