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5 Tips For Being a Data-driven B2B Marketing Genius
08 Apr, 2020 | B2B Marketing, Thought LeadershipB2B demand generation guru, Ruth Stevens, author of “B2B Data-Driven Marketing,” was a recent guest on The True Influence Accelerating…
True Influence Manifesto
03 Apr, 2020 | Thought LeadershipWho We Are. What We Do. Why We Care. These are the core beliefs that have driven our thinking since…
Why Intent Data Context Means Everything When Marketing to Buying Groups
01 Apr, 2020 | B2B Marketing, Intent DataKay Kay Kienast, CMO True Influence Buying groups are becoming a primary focus for B2B marketing and sales organizations. More…
COVID-19: 7 Ways You Can Cope and 6 Ways You Can Help
25 Mar, 2020 | Thought LeadershipBrian Giese, CEO True Influence The surge in connections and communications across communities is heartening and reminds us we are…
Using Buying Group Intent to Prioritize Your ABM Targets
18 Mar, 2020 | Account Based Marketing, B2B MarketingWith Peter Larkin Chief Revenue Officer, True Influence Most B2B sales teams have heard about the advantages of identifying buying…
How to use a marketing cloud to activate intent data
11 Mar, 2020 | B2B Marketing, Demand GenerationA marketing cloud is an integrated suite of solutions available as web-based services delivered via software-as-a-service. The idea of a…
The basics of building and executing integrated marketing campaigns
04 Mar, 2020 | B2B Marketing, Integrated Marketing, Thought LeadershipCraig Weiss, COO, True Influence There’s a lot of talk these days about integrated marketing campaigns and how they’re the…
Get to Know the Buying Groups that Really Make the Purchase Decision
26 Feb, 2020 | B2B MarketingThis post was originally published on June 4, 2019 and updated on February 26, 2020. As if B2B demand generation…
Integrated Marketing Cloud for Better ROI and CX
19 Feb, 2020 | B2B Marketing, Integrated Marketing, Thought LeadershipWith Kay Kienast, Chief Marketing Officer, True Influence. How a Marketing Cloud improves ROI and customer relationships The B2B customer…
Use Intent Data for Alignment in Account-Based Marketing
12 Feb, 2020 | Account Based Marketing, Intent DataWith RK Maniyani, Chief Technology Officer, True Influence. Sales and marketing alignment are a core principle of account-based marketing (ABM)….
The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI
05 Feb, 2020 | B2B Marketing, Integrated Marketing, Thought LeadershipWith RK Maniyani, Chief Technology Officer, True Influence. Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies…
Intent Data Reference Guide: Intent Terms and Definitions for B2B Marketers
29 Jan, 2020 | B2B Marketing, Demand Generation, Intent DataInterested in intent data for B2B demand generation, ABM, content syndication, or some other strategy? Here are some intent signal…