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Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth
27 Nov, 2018 | B2B Marketing, Demand Generation, Intent DataAt the end of the day, you follow the money. I often say that when talking about the challenges of…
Intent Data: The Secret to Creating Killer Lead Generation Campaigns
15 Nov, 2018 | B2B Marketing, Demand Generation, Intent DataMost lead generation rock stars have their own secrets when it comes to the development and execution of lead generation…
Integrated Marketing Includes Smart Use of Content Syndication Programs
13 Nov, 2018 | Content Syndication, Thought LeadershipB2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about…
True Influence October 2018 Blog Round-up
06 Nov, 2018 | B2B Marketing, ResourcesOctober Blog Round-up — Marketing technology is continuously gaining momentum – and pushing up the price tags of martech companies…
Content Syndication Can Be A Great Teacher, If You’re Willing to Listen
30 Oct, 2018 | B2B Marketing, Content SyndicationContent Syndication is a great way to extend your current content marketing programs to new audiences. I emphasize “new” here,…
Edgewave Selects True Influence ContentLEADS™ to Accelerate Sales – Business Wire
25 Oct, 2018 | PressEdgewave Selects True Influence ContentLEADS™ to Accelerate Sales, Drive High Growth and Profitability. See the original Business Wire release.
Edgewave Selects True Influence ContentLEADS™ to Accelerate Sales – OA Online
25 Oct, 2018 | PressOA Online features True Influence and the EdgeWave customer case study. PRINCETON, N.J.–(BUSINESS WIRE)–Oct 23, 2018–True Influence, the technology leader…
Part of the InsightBASE™ API Layered Platform, to Deliver High-Quality Leads with a Global Reach for B2B Marketers
04 Dec, 2018 | PressOpportunityBASE provides enhanced functionality for the company’s ContentLEADS™, TeleLEADS™, and BehaviorLEADS™, helping businesses accelerate their sales revenue Princeton, NJ, December…
Edgewave Selects True Influence ContentLEADS™ to Accelerate Sales, Drive High Growth and Profitability
23 Oct, 2018 | PressPrinceton, NJ, October 23, 2018 – True Influence, the technology leader of intent-based marketing and lead generation solutions, announced today…
The Best Content Syndication Assets Focus on Top Customer Personas
18 Oct, 2018 | B2B Marketing, Content Syndication, Thought LeadershipMy advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content…
How to Choose the Right B2B Content Syndication Partner
09 Oct, 2018 | B2B Marketing, Content SyndicationWow! That’s a lot of pressure to put on a marketing executive who is working diligently to craft an effective…
The B2B Bubble Won’t Burst: September Blog Post Round-up
04 Oct, 2018 | B2B Marketing, ResourcesIf this month’s news is any indication, the B2B bubble won’t burst as business is experiencing significant growth, making marketing…