B2B marketing is about quantifiable results. Every marketing dollar must be clearly mapped to revenue. And that goes for everyone,…
Leads are the fuel in your marketing engine, but they don’t stay hot for long. Lead response time can make…
Casting a wide prospect net will always bring leads into your sales pipeline, but getting those leads to engage, progress…
Marketing technology — sometimes we use the term as if it represented a single, monolithic entity. But for modern B2B…
While many people were struggling with record high temperatures last month, B2B marketing experts weren’t sweating it out. Instead, they…
When you think about the team behind a solid content marketing strategy, what types of individuals come to mind? Writers?…
The B2B marketing world has only been talking about account-based marketing (ABM) – and the benefits of ABM – for…
With Peter Larkin, Vice President of International for True Influence. B2B sellers who want to win new customers in international…
To paraphrase the old joke about the weather, if you’re frustrated with the state of digital B2B marketing, just wait…
While intent monitoring is still a relatively new field, more B2B organizations are coming around to its unique benefits. In…
Intent monitoring is revolutionizing B2B marketing by harnessing the power of intent data to help marketing and sales teams engage…
Welcome to our B2B June round-up, where we cover all of the latest happenings in the True Influence B2B world….
![The Pros and Cons of Marketing Automation [for 2018]](https://trueinfluence.com/wp-content/uploads/wordpress-popular-posts/19314-featured-100x60.jpg)
