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Prospecting for Sales and Marketing: Crushing the Sales Process
19 Feb, 2019 | B2B MarketingAs the name implies, sales prospecting is the discipline of perusing thousands of business contacts to uncover the illusive prospects…
Trusting Your Partner is Critical in Your Strategic Prospecting Strategy
02 Apr, 2019 | B2B MarketingConversations with B2B marketing and demand generation vendors often go something like this: “We have this thing we want to…
Let Your Leads Pick the Best Channel for their Lead Nurturing Journey
19 Mar, 2019 | B2B MarketingHere’s an attention-grabbing data point for you — 400 percent more money. That’s how much customers who are nurtured through…
Introducing AppointmentBase™ by True Influence
14 Mar, 2019 | B2B MarketingWe’re proud to announce AppointmentBase™, a powerful solution for identifying, prospecting and booking appointments with prospects who are actively interested…
Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth
27 Nov, 2018 | B2B Marketing, Demand Generation, Intent DataAt the end of the day, you follow the money. I often say that when talking about the challenges of…
Intent Data: The Secret to Creating Killer Lead Generation Campaigns
15 Nov, 2018 | B2B Marketing, Demand Generation, Intent DataMost lead generation rock stars have their own secrets when it comes to the development and execution of lead generation…
Integrated Marketing Includes Smart Use of Content Syndication Programs
13 Nov, 2018 | Content Syndication, Thought LeadershipB2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about…
True Influence October 2018 Blog Round-up
06 Nov, 2018 | B2B Marketing, ResourcesOctober Blog Round-up — Marketing technology is continuously gaining momentum – and pushing up the price tags of martech companies…
Content Syndication Can Be A Great Teacher, If You’re Willing to Listen
30 Oct, 2018 | B2B Marketing, Content SyndicationContent Syndication is a great way to extend your current content marketing programs to new audiences. I emphasize “new” here,…
The Best Content Syndication Assets Focus on Top Customer Personas
18 Oct, 2018 | B2B Marketing, Content Syndication, Thought LeadershipMy advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content…
How to Choose the Right B2B Content Syndication Partner
09 Oct, 2018 | B2B Marketing, Content SyndicationWow! That’s a lot of pressure to put on a marketing executive who is working diligently to craft an effective…
The B2B Bubble Won’t Burst: September Blog Post Round-up
04 Oct, 2018 | B2B Marketing, ResourcesIf this month’s news is any indication, the B2B bubble won’t burst as business is experiencing significant growth, making marketing…