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The Benefits and Pitfalls of B2B Content Syndication
27 Sep, 2018 | B2B Marketing, Content SyndicationAt first glance, content syndication is a no-brainer. Why not maximize your content by distributing it to third party organizations…
2018’s Top B2B Content Syndication Tips and Strategies
25 Sep, 2018 | B2B Marketing, Content SyndicationB2B Marketers in 2018 have a considerable challenge on their hands. It’s not enough to produce insightful, relevant and engaging…
Intent Data Relevance – A Question of Quality Assurance & Actionable Insights
20 Sep, 2018 | InsightBASE, Intent Data, Thought LeadershipB2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access…
11 Reasons Lead Generation Needs Content Syndication
13 Sep, 2018 | B2B MarketingTrying to figure out a successful formula for your lead generation strategy can be a slippery slope. Generating useful, productive…
B2B Intent Marketing Strategies Are Shaping Marketing in 2018
30 Aug, 2018 | B2B Marketing, Intent Data, Intent MonitoringLike most professions, marketing has had more than its fair share of trends along with a litany of corresponding buzz…
For 10 Years, Understanding Buyer Intent Has Been the Engine for True Influence’s Growth
27 Aug, 2018 | Thought LeadershipAbout two years after we founded True Influence, we realized we needed to change the game. RK Maniyani and I…
Intent Monitoring Helps Agencies Meet Client Demand
23 Aug, 2018 | B2B Marketing, Intent Monitoring, Thought LeadershipB2B marketing is about quantifiable results. Every marketing dollar must be clearly mapped to revenue. And that goes for everyone,…
Lead Response Time: “Late” is the New “Useless”
20 Aug, 2018 | B2B Marketing, Intent DataLeads are the fuel in your marketing engine, but they don’t stay hot for long. Lead response time can make…
Four Benefits of Drawing from Multiple B2B Data Sources
16 Aug, 2018 | B2B Marketing, Intent DataCasting a wide prospect net will always bring leads into your sales pipeline, but getting those leads to engage, progress…
Amp Up Productivity by Integrating Your Martech Stack
13 Aug, 2018 | B2B MarketingMarketing technology — sometimes we use the term as if it represented a single, monolithic entity. But for modern B2B…
New Products, New Insights Highlight July Marketing Blogs
09 Aug, 2018 | B2B Marketing, ResourcesWhile many people were struggling with record high temperatures last month, B2B marketing experts weren’t sweating it out. Instead, they…
5 Compelling Data-Driven Content Marketing Examples
06 Aug, 2018 | B2B Marketing, Content MarketingWhen you think about the team behind a solid content marketing strategy, what types of individuals come to mind? Writers?…