Using Buying Group Intent to Prioritize Your ABM Targets
18 Mar, 2020 | ABM/CloudWith Peter Larkin Chief Revenue Officer, True Influence Most B2B sales teams have heard about the advantages of identifying buying…
Blogs
How to use a marketing cloud to activate intent data
11 Mar, 2020 | ABM/Cloud, Integrated MarketingA marketing cloud is an integrated suite of solutions available as web-based services delivered via software-as-a-service. The idea of a…
The basics of building and executing integrated marketing campaigns
04 Mar, 2020 | ABM/Cloud, Integrated Marketing, Thought LeadershipCraig Weiss, COO, True Influence There’s a lot of talk these days about integrated marketing campaigns and how they’re the…
Get to Know the Buying Groups that Really Make the Purchase Decision
26 Feb, 2020 | ABM/CloudThis post was originally published on June 4, 2019 and updated on February 26, 2020. As if B2B demand generation…
Integrated Marketing Cloud for Better ROI and CX
19 Feb, 2020 | ABM/Cloud, Integrated Marketing, Thought LeadershipWith Kay Kienast, Chief Marketing Officer, True Influence. How a Marketing Cloud improves ROI and customer relationships The B2B customer…
Use Intent Data for Alignment in Account-Based Marketing
12 Feb, 2020 | ABM/Cloud, Intent DataWith RK Maniyani, Chief Technology Officer, True Influence. Sales and marketing alignment are a core principle of account-based marketing (ABM)….
The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI
05 Feb, 2020 | ABM/Cloud, Integrated Marketing, Thought LeadershipWith RK Maniyani, Chief Technology Officer, True Influence. Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies…
Intent Data Reference Guide: Intent Terms and Definitions for B2B Marketers
29 Jan, 2020 | ABM/Cloud, Integrated Marketing, Intent DataInterested in intent data for B2B demand generation, ABM, content syndication, or some other strategy? Here are some intent signal…
Intent Data Use Cases: Try These 10 Popular Applications for Intent
22 Jan, 2020 | ABM/Cloud, Integrated Marketing, Intent DataMany B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs….
Part 2: What Demand Generation Experts Are Doing for CCPA Compliance
13 Dec, 2019 | ABM/Cloud, Integrated MarketingWith Ray Estevez, Chief Data Officer, True Influence. (Enjoy Part 2 of this short but informative series on CCPA and…
Part 1: CCPA Compliance and B2B Marketing Privacy Strategy
04 Dec, 2019 | ABM/CloudWith Ray Estevez, Chief Data Officer, True Influence If you are a business that collects or uses personal data to…
How to Add Intent Data to B2B Integrated Marketing: 8 Resources to Use Now
19 Nov, 2019 | ABM/Cloud, Intent DataAn integrated marketing strategy stresses a consistent, seamless, yet multi-dimensional brand experience for each customer. This means every touch across…