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Integrated Marketing Includes Smart Use of Content Syndication Programs
13 Nov, 2018 | Content Syndication, Thought LeadershipB2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about…
True Influence October 2018 Blog Round-up
06 Nov, 2018 | B2B Marketing, ResourcesOctober Blog Round-up — Marketing technology is continuously gaining momentum – and pushing up the price tags of martech companies…
Content Syndication Can Be A Great Teacher, If You’re Willing to Listen
30 Oct, 2018 | B2B Marketing, Content SyndicationContent Syndication is a great way to extend your current content marketing programs to new audiences. I emphasize “new” here,…
The Best Content Syndication Assets Focus on Top Customer Personas
18 Oct, 2018 | B2B Marketing, Content Syndication, Thought LeadershipMy advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content…
How to Choose the Right B2B Content Syndication Partner
09 Oct, 2018 | B2B Marketing, Content SyndicationWow! That’s a lot of pressure to put on a marketing executive who is working diligently to craft an effective…
The B2B Bubble Won’t Burst: September Blog Post Round-up
04 Oct, 2018 | B2B Marketing, ResourcesIf this month’s news is any indication, the B2B bubble won’t burst as business is experiencing significant growth, making marketing…
Content Syndication Leads Give Your Marketing A Jumpstart
02 Oct, 2018 | B2B Marketing, Content SyndicationAlthough not exactly poetic or altruistic, it has been noted that we are all in the business of making money….
The Benefits and Pitfalls of B2B Content Syndication
27 Sep, 2018 | B2B Marketing, Content SyndicationAt first glance, content syndication is a no-brainer. Why not maximize your content by distributing it to third party organizations…
2018’s Top B2B Content Syndication Tips and Strategies
25 Sep, 2018 | B2B Marketing, Content SyndicationB2B Marketers in 2018 have a considerable challenge on their hands. It’s not enough to produce insightful, relevant and engaging…
Intent Data Relevance – A Question of Quality Assurance & Actionable Insights
20 Sep, 2018 | InsightBASE, Intent Data, Thought LeadershipB2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access…
11 Reasons Lead Generation Needs Content Syndication
13 Sep, 2018 | B2B MarketingTrying to figure out a successful formula for your lead generation strategy can be a slippery slope. Generating useful, productive…
B2B Intent Marketing Strategies Are Shaping Marketing in 2018
30 Aug, 2018 | B2B Marketing, Intent Data, Intent MonitoringLike most professions, marketing has had more than its fair share of trends along with a litany of corresponding buzz…