Blog | True Influence

2018’s Top B2B Content Syndication Tips and Strategies

25 Sep, 2018 | B2B Marketing, Content Syndication

B2B Marketers in 2018 have a considerable challenge on their hands. It’s not enough to produce insightful, relevant and engaging…

Intent Data Relevance – A Question of Quality Assurance & Actionable Insights

20 Sep, 2018 | InsightBASE, Intent Data, Thought Leadership

B2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access…

11 Reasons Lead Generation Needs Content Syndication

13 Sep, 2018 | B2B Marketing

Trying to figure out a successful formula for your lead generation strategy can be a slippery slope. Generating useful, productive…

B2B Intent Marketing Strategies Are Shaping Marketing in 2018

30 Aug, 2018 | B2B Marketing, Intent Data, Intent Monitoring

Like most professions, marketing has had more than its fair share of trends along with a litany of corresponding buzz…

For 10 Years, Understanding Buyer Intent Has Been the Engine for True Influence’s Growth

27 Aug, 2018 | Thought Leadership

About two years after we founded True Influence, we realized we needed to change the game. RK Maniyani and I…

Intent Monitoring Helps Agencies Meet Client Demand

23 Aug, 2018 | B2B Marketing, Intent Monitoring, Thought Leadership

B2B marketing is about quantifiable results. Every marketing dollar must be clearly mapped to revenue. And that goes for everyone,…

Lead Response Time: “Late” is the New “Useless”

20 Aug, 2018 | B2B Marketing, Intent Data

Leads are the fuel in your marketing engine, but they don’t stay hot for long. Lead response time can make…

Four Benefits of Drawing from Multiple B2B Data Sources

16 Aug, 2018 | B2B Marketing, Intent Data

Casting a wide prospect net will always bring leads into your sales pipeline, but getting those leads to engage, progress…

Amp Up Productivity by Integrating Your Martech Stack

13 Aug, 2018 | B2B Marketing

Marketing technology — sometimes we use the term as if it represented a single, monolithic entity. But for modern B2B…

New Products, New Insights Highlight July Marketing Blogs

09 Aug, 2018 | B2B Marketing, Resources

While many people were struggling with record high temperatures last month, B2B marketing experts weren’t sweating it out. Instead, they…

5 Compelling Data-Driven Content Marketing Examples

06 Aug, 2018 | B2B Marketing, Content Marketing

When you think about the team behind a solid content marketing strategy, what types of individuals come to mind? Writers?…

4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM in 2018

31 Jul, 2018 | Account Based Marketing, B2B Marketing

The B2B marketing world has only been talking about account-based marketing (ABM) – and the benefits of ABM – for…

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Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth

2018’s Top B2B Content Syndication Tips and Strategies

Intent Data Relevance – A Question of Quality Assurance & Actionable Insights

11 Reasons Lead Generation Needs Content Syndication

B2B Intent Marketing Strategies Are Shaping Marketing in 2018

For 10 Years, Understanding Buyer Intent Has Been the Engine for True Influence’s Growth

Intent Monitoring Helps Agencies Meet Client Demand

Lead Response Time: “Late” is the New “Useless”

Four Benefits of Drawing from Multiple B2B Data Sources

Amp Up Productivity by Integrating Your Martech Stack

New Products, New Insights Highlight July Marketing Blogs

5 Compelling Data-Driven Content Marketing Examples

4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM in 2018

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Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth

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