Blog | True Influence

Intent Takes the Fear Out of B2B Phone Prospecting

21 May, 2019 | B2B Marketing, Intent Data

When B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have…

8 Ways to Collect Better Customer Testimonials in 2019

14 May, 2019 | B2B Marketing

Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Why? Because customer-created content is…

10 Unintentional Intent Signal Mistakes to Avoid, Part One

30 Apr, 2019 | B2B Marketing, Intent Data, Intent Monitoring

Let’s face it, we’ve all done it. In our zeal to latch onto the sales and marketing bandwagon effect: a…

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

23 Apr, 2019 | B2B Marketing, Content Syndication, Intent Data

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best…

The Secrets of Successfully Securing Sales Calls

12 Mar, 2019 | B2B Marketing, Intent Data, Intent Monitoring

The Agony and the Ecstasy of Bagging the “Big Fish” Any sales professional worth their salt knows that if they…

Strategic Prospecting Begins with a Clear Communication About What Makes the Best Prospect

06 Mar, 2019 | B2B Marketing

Identifying and nurturing prospects is the most important and resource-intensive activity for any B2B Sales and Marketing organization. And most…

Appointment Setting Amongst the Journey of Strategic Prospecting

26 Mar, 2019 | B2B Marketing

If this blog started with the premise of how important appointment setting to strategic prospecting, your initial reaction would rightly…

Do You Run Your Digital Programs, or Do They Run You?

26 Feb, 2019 | B2B Marketing

Regardless of title or industry, one thing is certain: if you’re responsible for digital media management, you are probably in…

Intent Data: For Sales? For Marketing? For Both?

16 Apr, 2019 | B2B Marketing, Intent Data, Intent Monitoring

In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before…

Prospecting for Sales and Marketing: Crushing the Sales Process

19 Feb, 2019 | B2B Marketing

As the name implies, sales prospecting is the discipline of perusing thousands of business contacts to uncover the illusive prospects…

Trusting Your Partner is Critical in Your Strategic Prospecting Strategy

02 Apr, 2019 | B2B Marketing

Conversations with B2B marketing and demand generation vendors often go something like this: “We have this thing we want to…

Let Your Leads Pick the Best Channel for their Lead Nurturing Journey

19 Mar, 2019 | B2B Marketing

Here’s an attention-grabbing data point for you — 400 percent more money. That’s how much customers who are nurtured through…

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Intent Data Use Cases: Try These 10 Popular Applications for Intent

Intent Takes the Fear Out of B2B Phone Prospecting

8 Ways to Collect Better Customer Testimonials in 2019

10 Unintentional Intent Signal Mistakes to Avoid, Part One

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

The Secrets of Successfully Securing Sales Calls

Strategic Prospecting Begins with a Clear Communication About What Makes the Best Prospect

Appointment Setting Amongst the Journey of Strategic Prospecting

Do You Run Your Digital Programs, or Do They Run You?

Intent Data: For Sales? For Marketing? For Both?

Prospecting for Sales and Marketing: Crushing the Sales Process

Trusting Your Partner is Critical in Your Strategic Prospecting Strategy

Let Your Leads Pick the Best Channel for their Lead Nurturing Journey

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Intent Data Use Cases: Try These 10 Popular Applications for Intent

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