Calculating The ROI Of Marketing Automation Platforms
15 Dec, 2010 | ABM/Cloud, Intent DataIt is clear that many B2B organizations now understand the need for marketing automation technologies, and the need for optimized…
Blogs
B2B Social Media By The Numbers
11 Nov, 2010 | ABM/CloudWe collect a large amount of data in the course of our conversations and benchmarks with clients and other B2B…
So You’ve Got a Marketing Dashboard…Now What?
23 Sep, 2010 | ABM/CloudThe other title of this post is “So What?” The sad fate of marketing reporting in some companies is that most…
Ready! Acquire! Aim?
17 Jun, 2010 | Integrated MarketingOne of the biggest topics in organizations today is the need and desire to grow their mailing list. Most companies invest in email…
Email Still the King for Online Sharing
21 Jan, 2010 | Integrated MarketingA December 2009 article by eMarketer cites two recent studies to show the continuing dominance of email as opposed to…
Struggling to Attract Executive Level Prospects?
14 Jan, 2010 | Intent DataWith so many disruptive, addictive technologies to aid you in data marketing, such as emails, mobile campaigns, social media strategies,…
How Sales and Marketing Define a “Lead”
11 Jan, 2010 | Integrated MarketingOne of the many healthy side effects of introducing a marketing automation system is the updating of definitions for each…
Five Areas To Improve Sales Potential
04 Jan, 2010 | ResourcesIts a safe bet that many companies have made New Year’s resolutions to increase revenue streams as so many companies,…
Is The Double Opt-in Overrated?
04 Jan, 2010 | Integrated MarketingWhy are we still talking about “double opt-in?” It has been discussed, debated and explained by the industry leaders over…
Is Website Tracking Relevant for Marketing and Sales?
28 Dec, 2009 | ABM/CloudProducts like Alexa, Google Analytics or Compete are interesting tools for high-level marketing metrics. They measure basics like web visits,…
How to tweak the frequency of email marketing
15 Dec, 2009 | Integrated MarketingWe have had some questions from customers and other marketers on how to fine tune email frequency. If your customer sees…
The Role Of The True Influence Blog
19 Oct, 2009 | Thought LeadershipWelcome to the True Influence blog! At True Influence our primary goal is to make you more successful by making…