5 Ways to Justify Content Syndication to Your Boss
10 Dec, 2020 | Intent DataContent syndication – distributing existing content via other venues and contexts — is an established lead generation strategy for many…
Content syndication – distributing existing content via other venues and contexts — is an established lead generation strategy for many…
Editor’s Note: This special blog is a harbinger of what to expect at the upcoming True Influence Summit on accelerating…
The truth is, B2B sellers are bombarded with such a sheer volume of information that it’s become nearly impossible to…
Buyer response to marketing campaigns plays a pivotal role in overall business growth. It’s no surprise then, that for marketers,…
Kay Kienast, True Influence CMO Having the right technology in place is essential to winning at integrated, data-driven B2B marketing…
Programmatic marketing uses automated processes for selling and buying digital ad space. Computer programs and algorithms do the negotiations and…
One of the key ingredients for success in B2B content syndication programs is intent data. We understand selecting the best…
In the right hands, intent data increases the velocity of sales and marketing processes, so what stops some organizations from…
Ray Estevez, True Influence Chief Data Officer True Influence helped define the intent data category more than a decade ago,…
Content syndication of all types seems at times to be the marketing practice du jour. And it perfectly makes sense…
Convincing your boss that intent data is one of the most potent components in the B2B landscape today is the…
Craig Weiss, COO, True Influence If you’ve adopted Account-based Marketing (ABM) in your B2B sales and marketing operations, you need…