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integrated marketing
Integrated Marketing Includes Smart Use of Content Syndication Programs
13 Nov, 2018 | Content Syndication, Thought Leadership

B2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about…

october 2018
True Influence October 2018 Blog Round-up
06 Nov, 2018 | B2B Marketing, Resources

October Blog Round-up — Marketing technology is continuously gaining momentum – and pushing up the price tags of martech companies…

content syndication programs
Content Syndication Can Be A Great Teacher, If You’re Willing to Listen
30 Oct, 2018 | B2B Marketing, Content Syndication

Content Syndication is a great way to extend your current content marketing programs to new audiences. I emphasize “new” here,…

customer personas
The Best Content Syndication Assets Focus on Top Customer Personas
18 Oct, 2018 | B2B Marketing, Content Syndication, Thought Leadership

My advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content…

content syndication partner
How to Choose the Right B2B Content Syndication Partner
09 Oct, 2018 | B2B Marketing, Content Syndication

Wow! That’s a lot of pressure to put on a marketing executive who is working diligently to craft an effective…

B2B BUBBLE
The B2B Bubble Won’t Burst: September Blog Post Round-up
04 Oct, 2018 | B2B Marketing, Resources

If this month’s news is any indication, the B2B bubble won’t burst as business is experiencing significant growth, making marketing…

content syndication leads
Content Syndication Leads Give Your Marketing A Jumpstart
02 Oct, 2018 | B2B Marketing, Content Syndication

Although not exactly poetic or altruistic, it has been noted that we are all in the business of making money….

b2b intent marketing
The Benefits and Pitfalls of B2B Content Syndication
27 Sep, 2018 | B2B Marketing, Content Syndication

At first glance, content syndication is a no-brainer. Why not maximize your content by distributing it to third party organizations…

content syndication tips
2018’s Top B2B Content Syndication Tips and Strategies
25 Sep, 2018 | B2B Marketing, Content Syndication

B2B Marketers in 2018 have a considerable challenge on their hands. It’s not enough to produce insightful, relevant and engaging…

intent data relevance
Intent Data Relevance – A Question of Quality Assurance & Actionable Insights
20 Sep, 2018 | InsightBASE, Intent Data, Thought Leadership

B2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access…

content syndication lead generation
11 Reasons Lead Generation Needs Content Syndication
13 Sep, 2018 | B2B Marketing

Trying to figure out a successful formula for your lead generation strategy can be a slippery slope. Generating useful, productive…

b2b intent marketing
B2B Intent Marketing Strategies Are Shaping Marketing in 2018
30 Aug, 2018 | B2B Marketing, Intent Data, Intent Monitoring

Like most professions, marketing has had more than its fair share of trends along with a litany of corresponding buzz…

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