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5 Compelling Data-Driven Content Marketing Examples
06 Aug, 2018 | B2B Marketing, Content MarketingWhen you think about the team behind a solid content marketing strategy, what types of individuals come to mind? Writers?…
4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM in 2018
31 Jul, 2018 | Account Based Marketing, B2B MarketingThe B2B marketing world has only been talking about account-based marketing (ABM) – and the benefits of ABM – for…
Privacy, In-language Content Marketing Key to Winning New Business in International Markets
26 Jul, 2018 | Content Marketing, Thought LeadershipWith Peter Larkin, Vice President of International for True Influence. B2B sellers who want to win new customers in international…
Digital B2B Marketing Trends: A Mid-Year Update
24 Jul, 2018 | B2B MarketingTo paraphrase the old joke about the weather, if you’re frustrated with the state of digital B2B marketing, just wait…
True Influence Releases InsightBASE Version 2.0 For Enriched Intent Data
23 Jul, 2018 | PressDemand Gen Report features True Influence and the release of InsightBASE Version 2.0. True Influence, an ABM platform provider, launched…
True Influence Introduces InsightBASE Version 2.0
23 Jul, 2018 | PressMarTech Series features True Influence and the release of InsightBASE 2.0. True Influence, the technology leader whose intent data platform…
True Influence Upgrade Spots Prospects ‘Ready to Buy’
23 Jul, 2018 | PressMrweb features True Influence and the release of InsightBASE Version 2.0. In the US, intent data platform True Influence has…
Choosing an Intent Data Provider: 6 Questions to Ask Before You Buy
19 Jul, 2018 | B2B Marketing, Intent Data, Intent MonitoringWhile intent monitoring is still a relatively new field, more B2B organizations are coming around to its unique benefits. In…
True Influence Introduces InsightBASE™ Version 2.0
17 Jul, 2018 | InsightBASE, PressInsightBASE Version 2.0 arms marketers with knowledge of when prospects are ready to buy their products or services, guiding them…
Intent Monitoring’s Next Major Step Forward – InsightBASE Version 2.0
17 Jul, 2018 | B2B Marketing, InsightBASE, Intent Data, Intent MonitoringIntent monitoring is revolutionizing B2B marketing by harnessing the power of intent data to help marketing and sales teams engage…
B2B June Round-up – Marketing Trends in 2018
12 Jul, 2018 | B2B Marketing, ResourcesWelcome to our B2B June round-up, where we cover all of the latest happenings in the True Influence B2B world….
Third-Party Data is Essential to Identifying Targets in ABM Strategy
09 Jul, 2018 | Account Based Marketing, B2B Marketing, Intent Data, Thought LeadershipIt’s easy to just stick with what you know. But the comfort of staying in familiar territory comes at the…