AI and ABM: The New Black in B2B Marketing
14 Mar, 2021 | Marketing CloudHow is Artificial Intelligence (AI) helpful in B2B marketing? Some marketers may not realize what roles AI plays in their…
Blogs
4 Ways B2B Brands Use AI and Content Marketing
13 Mar, 2021 | Content SyndicationAI and content marketing are proving to be the proverbial “match made in heaven.” Artificial intelligence has demonstrated enormous potential…
How Programmatic AR & VR Help B2B Awareness & Engagement
12 Mar, 2021 | Programmatic DisplayThe ground-breaking, immersive engagement of Programmatic Augmented Reality (AR) and Virtual Reality (VR) reflect the shifts underway in digital advertising….
AI for Personalized B2B Marketing: 3 Ways to Start
11 Mar, 2021 | Data SolutionPersonalized B2B marketing has become the burning need of many business brands, and it’s because buyers now assume you will…
Content Marketing: 5 Metrics to Capture Your Success
10 Mar, 2021 | Content SyndicationA survey states that only 21% of content marketers successfully measure their content marketing in terms of ROI. This stat…
Part 2: 4 Tips to Focus B2B Marketing Budget on What’s Working
09 Mar, 2021 | Marketing CloudB2B Marketing Best Practices Part 2 By Craig Weiss True Influence Chief Operating Officer If you look at Part 1…
Part 1: Smart Money Is on Data-driven B2B Marketing
08 Mar, 2021 | Marketing CloudB2B Marketing Best Practices Part 1 By Craig Weiss True Influence Chief Operating Officer If the last 12 months have…
What Experts Think about AI in B2B Marketing
07 Mar, 2021 | Marketing CloudWhat do the AI experts think about AI in B2B marketing? The True Influence Spring Summit assembles some of the…
Flip 5 B2B Marketing Sins into 5 Marketing Best Practices
06 Mar, 2021 | Marketing CloudB2B marketing is about how you tell stories to influence and persuade your business audience. How compelling are your stories?…
3 Ways AI Ramps Up Lead Conversion
05 Mar, 2021 | Data SolutionArtificial Intelligence in business is on a roll, and lead conversion is one of the beneficiaries. From digital voice assistants…
AI for B2B Lead Generation: 3 Ways to Start
04 Mar, 2021 | Data SolutionAI for lead generation was unheard of not that long ago. Now we’re building events around the topic, like the…
Marketing, Sales Alignment: Big Topic at Recent TI Summit
03 Mar, 2021 | Data SolutionMarketing and Sales Alignment had top billing at the True Influence Winter Summit. Expect more insightful conversations like the one…