1-888-301-4758
Intent Data: For Sales? For Marketing? For Both?
16 Apr, 2019 | B2B Marketing, Intent Data, Intent MonitoringIn the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before…
Trusting Your Partner is Critical in Your Strategic Prospecting Strategy
02 Apr, 2019 | B2B MarketingConversations with B2B marketing and demand generation vendors often go something like this: “We have this thing we want to…
Appointment Setting Amongst the Journey of Strategic Prospecting
26 Mar, 2019 | B2B MarketingIf this blog started with the premise of how important appointment setting to strategic prospecting, your initial reaction would rightly…
Let Your Leads Pick the Best Channel for their Lead Nurturing Journey
19 Mar, 2019 | B2B MarketingHere’s an attention-grabbing data point for you — 400 percent more money. That’s how much customers who are nurtured through…
The Secrets of Successfully Securing Sales Calls
12 Mar, 2019 | B2B Marketing, Intent Data, Intent MonitoringThe Agony and the Ecstasy of Bagging the “Big Fish” Any sales professional worth their salt knows that if they…
Strategic Prospecting Begins with a Clear Communication About What Makes the Best Prospect
06 Mar, 2019 | B2B MarketingIdentifying and nurturing prospects is the most important and resource-intensive activity for any B2B Sales and Marketing organization. And most…
Do You Run Your Digital Programs, or Do They Run You?
26 Feb, 2019 | B2B MarketingRegardless of title or industry, one thing is certain: if you’re responsible for digital media management, you are probably in…
Prospecting for Sales and Marketing: Crushing the Sales Process
19 Feb, 2019 | B2B MarketingAs the name implies, sales prospecting is the discipline of perusing thousands of business contacts to uncover the illusive prospects…
Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth
27 Nov, 2018 | B2B Marketing, Demand Generation, Intent DataAt the end of the day, you follow the money. I often say that when talking about the challenges of…
Intent Data: The Secret to Creating Killer Lead Generation Campaigns
15 Nov, 2018 | B2B Marketing, Demand Generation, Intent DataMost lead generation rock stars have their own secrets when it comes to the development and execution of lead generation…
Integrated Marketing Includes Smart Use of Content Syndication Programs
13 Nov, 2018 | Content Syndication, Thought LeadershipB2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about…
True Influence October 2018 Blog Round-up
06 Nov, 2018 | B2B Marketing, ResourcesOctober Blog Round-up — Marketing technology is continuously gaining momentum – and pushing up the price tags of martech companies…