B2B demand generation blog for fresh tips and ideas about intent

5 Ways to Justify Content Syndication to Your Boss

10 Dec, 2020 | Intent Data

Content syndication – distributing existing content via other venues and contexts — is an established lead generation strategy for many…

Success in B2B Marketing Starts with Clean, Accurate Data

09 Dec, 2020 | Intent Data

Editor’s Note: This special blog is a harbinger of what to expect at the upcoming True Influence Summit on accelerating…

How to Action Intent Data Using Martech

08 Dec, 2020 | Intent Data

The truth is, B2B sellers are bombarded with such a sheer volume of information that it’s become nearly impossible to…

How Multichannel Marketing Strategies Boost Business Growth

07 Dec, 2020 | Programmatic

Buyer response to marketing campaigns plays a pivotal role in overall business growth. It’s no surprise then, that for marketers,…

Marketing Cloud: Get a clear picture of your audiences and opportunities

04 Dec, 2020 | ABM/Cloud

Kay Kienast, True Influence CMO Having the right technology in place is essential to winning at integrated, data-driven B2B marketing…

6 Programmatic Mistakes to Avoid at All Costs

06 Dec, 2020 | Programmatic

Programmatic marketing uses automated processes for selling and buying digital ad space. Computer programs and algorithms do the negotiations and…

Intent-led Content Syndication Services

05 Dec, 2020 | Content Syndication, Intent Data

One of the key ingredients for success in B2B content syndication programs is intent data. We understand selecting the best…

Overcome These Obstacles to Operationalize Intent

03 Dec, 2020 | Intent Data

In the right hands, intent data increases the velocity of sales and marketing processes, so what stops some organizations from…

Snowflake Data Marketplace Partnership Proves Value of Intent Data to B2B Marketers

30 Nov, 2020 | Intent Data

Ray Estevez, True Influence Chief Data Officer True Influence helped define the intent data category more than a decade ago,…

5 Effective Content Syndication Types to Distribute B2B Content

23 Nov, 2020 | Content Syndication, Integrated Marketing

Content syndication of all types seems at times to be the marketing practice du jour. And it perfectly makes sense…

5 Ways to Justify Intent Data To Your Boss

24 Nov, 2020 | Intent Data

Convincing your boss that intent data is one of the most potent components in the B2B landscape today is the…

programmatic-targeting-reaches-prospects

Programmatic Display Targeting Is About Reaching Prospects Where They Live

20 Nov, 2020 | Programmatic

Craig Weiss, COO, True Influence If you’ve adopted Account-based Marketing (ABM) in your B2B sales and marketing operations, you need…

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