Let Your Leads Pick the Best Channel for their Lead Nurturing Journey
19 Mar, 2019 | ABM/CloudHere’s an attention-grabbing data point for you — 400 percent more money. That’s how much customers who are nurtured through…
Blogs
The Secrets of Successfully Securing Sales Calls
12 Mar, 2019 | ABM/Cloud, Intent DataThe Agony and the Ecstasy of Bagging the “Big Fish” Any sales professional worth their salt knows that if they…
Strategic Prospecting Begins with a Clear Communication About What Makes the Best Prospect
06 Mar, 2019 | ABM/CloudIdentifying and nurturing prospects is the most important and resource-intensive activity for any B2B Sales and Marketing organization. And most…
Do You Run Your Digital Programs, or Do They Run You?
26 Feb, 2019 | ABM/CloudRegardless of title or industry, one thing is certain: if you’re responsible for digital media management, you are probably in…
Prospecting for Sales and Marketing: Crushing the Sales Process
09 Sep, 2020 | Sales2020 Update Source and prioritize accounts with intent data monitoring Are you crawling, walking or running when it comes to…
Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth
27 Nov, 2018 | ABM/Cloud, Integrated Marketing, Intent DataAt the end of the day, you follow the money. I often say that when talking about the challenges of…
Intent Data: The Secret to Creating Killer Lead Generation Campaigns
15 Nov, 2018 | ABM/Cloud, Integrated Marketing, Intent DataMost lead generation rock stars have their own secrets when it comes to the development and execution of lead generation…
Integrated Marketing Includes Smart Use of Content Syndication Programs
13 Nov, 2018 | Integrated Marketing, Thought LeadershipB2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about…
True Influence October 2018 Blog Round-up
06 Nov, 2018 | ABM/Cloud, ResourcesOctober Blog Round-up — Marketing technology is continuously gaining momentum – and pushing up the price tags of martech companies…
Content Syndication Can Be A Great Teacher, If You’re Willing to Listen
30 Oct, 2018 | ABM/Cloud, Integrated MarketingContent Syndication is a great way to extend your current content marketing programs to new audiences. I emphasize “new” here,…
The Best Content Syndication Assets Focus on Top Customer Personas
18 Oct, 2018 | ABM/Cloud, Integrated Marketing, Thought LeadershipMy advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content…
How to Choose the Right B2B Content Syndication Partner
09 Oct, 2018 | ABM/Cloud, Integrated MarketingWow! That’s a lot of pressure to put on a marketing executive who is working diligently to craft an effective…