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Intent Data Helps B2B Sales Reps Become the Experts that Prospects Want
16 May, 2018 | B2B Marketing, Intent Data, Thought LeadershipFeaturing Ken Stout, CRO of True Influence. B2B Sales is a tough game. I’m not telling you anything you don’t…
April B2B Round-up: Automation, Intent Data & Smart Investments
14 May, 2018 | Intent Data, ResourcesAt True Influence, April showers (or in some parts, some very unwelcome snow) also brought with them more information on…
Measuring Intent Monitoring’s Impact Along Your Prospects’ Entire Customer Journey
09 May, 2018 | Intent Monitoring, Thought LeadershipFeaturing Craig Weiss, COO of True Influence. Any Marketing tech solution is going to come with a lot promises. And…
GDPR Checklist: Will You Be Ready for May 25?
04 May, 2018 | B2B MarketingThis is the fifth post in our series to help businesses prepare for the EU General Data Protection Regulation (GDPR)….
Protect Investment in Your Contact Database with Careful Analysis of Mailing Frequency
02 May, 2018 | Data Based Marketing, Thought LeadershipFeaturing RK Maniyani, CTO of True Influence. Your company’s database of opted-in business contacts is one of your most valuable…
Upgrade Your Content Marketing, Upgrade Your Brand Image
30 Apr, 2018 | B2B Marketing, Content MarketingIf someone had told the founders of Starbucks back in 1971 that their disposable paper coffee cups would one day…
How to Make B2B Content Marketing Your Own
27 Apr, 2018 | Content MarketingImagine a baseball team in the locker room preparing to hit the field. As they put on their caps and…
Data-driven Marketing Creates New Opportunities – and New Challenges
25 Apr, 2018 | B2B Marketing, Data Based Marketing, Thought LeadershipFeaturing Janet Rubio, CMO of True Influence. I can remember getting on a plane and traveling to print shops to…
How to Get Even More Out of Your B2B Marketing
23 Apr, 2018 | B2B MarketingYou’ve read the white papers, attended the webinars, and listened to the podcasts. You’ve followed every piece of expert advice,…
9 Ways to Listen to Your Audience (And Not Just Hear Them)
20 Apr, 2018 | B2B Marketing, Content MarketingOne of the biggest shifts the content marketing revolution has brought about is the change in focus of communications. B2B…
Make the Most of Sales Face Time in an Increasingly Virtual World
18 Apr, 2018 | B2B Marketing, Thought LeadershipFeaturing Ken Stout, CRO of True Influence. Business is virtual these days. Nobody is in the same room for long….
How to Bridge the Marketing Data Gap
16 Apr, 2018 | B2B Marketing, Data Based Marketing“Marketing without data is like driving with your eyes closed.” – Dan Zarrella In decades past, “trust your gut” was…