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Lead Response Time: “Late” is the New “Useless”
20 Aug, 2018 | B2B Marketing, Intent DataLeads are the fuel in your marketing engine, but they don’t stay hot for long. Lead response time can make…
Four Benefits of Drawing from Multiple B2B Data Sources
16 Aug, 2018 | B2B Marketing, Intent DataCasting a wide prospect net will always bring leads into your sales pipeline, but getting those leads to engage, progress…
Amp Up Productivity by Integrating Your Martech Stack
13 Aug, 2018 | B2B MarketingMarketing technology — sometimes we use the term as if it represented a single, monolithic entity. But for modern B2B…
New Products, New Insights Highlight July Marketing Blogs
09 Aug, 2018 | B2B Marketing, ResourcesWhile many people were struggling with record high temperatures last month, B2B marketing experts weren’t sweating it out. Instead, they…
5 Compelling Data-Driven Content Marketing Examples
06 Aug, 2018 | B2B Marketing, Content MarketingWhen you think about the team behind a solid content marketing strategy, what types of individuals come to mind? Writers?…
The Pros and Cons of B2B Marketing Automation
02 Aug, 2018 | B2B MarketingPersonalization is one of the most familiar applications for B2B marketing automation, but personal and automated sound counter-intuitive. B2B marketing…
4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM in 2018
31 Jul, 2018 | Account Based Marketing, B2B MarketingThe B2B marketing world has only been talking about account-based marketing (ABM) – and the benefits of ABM – for…
Privacy, In-language Content Marketing Key to Winning New Business in International Markets
26 Jul, 2018 | Content Marketing, Thought LeadershipWith Peter Larkin, Vice President of International for True Influence. B2B sellers who want to win new customers in international…
Digital B2B Marketing Trends: A Mid-Year Update
24 Jul, 2018 | B2B MarketingTo paraphrase the old joke about the weather, if you’re frustrated with the state of digital B2B marketing, just wait…
Choosing an Intent Data Provider: 6 Questions to Ask Before You Buy
19 Jul, 2018 | B2B Marketing, Intent Data, Intent MonitoringWhile intent monitoring is still a relatively new field, more B2B organizations are coming around to its unique benefits. In…
Intent Monitoring’s Next Major Step Forward – InsightBASE Version 2.0
17 Jul, 2018 | B2B Marketing, InsightBASE, Intent Data, Intent MonitoringIntent monitoring is revolutionizing B2B marketing by harnessing the power of intent data to help marketing and sales teams engage…
B2B June Round-up – Marketing Trends in 2018
12 Jul, 2018 | B2B Marketing, ResourcesWelcome to our B2B June round-up, where we cover all of the latest happenings in the True Influence B2B world….