Panel Spotlight: B2B Growth Exec on AI and Data-driven Revenue
The mission of the upcoming live virtual Summit is to give the B2B community a chance to learn from real-world examples of using AI-driven tools to reach and engage buyers. In a panel featuring Live Earth and SAP, we’ll hear how they activate, measure and optimize engagement with dynamic relevance across the funnel and where artificial intelligence (AI) contributes to that process. Live Earth Vice President of Sales and Business Development, Craig Johnston, joins Nick Robinson, SAP North America, Head of Digital Marketing, to share their AI and B2B stories. (See this spotlight on Nick.)
Creating B2B Demand for loT Visualization Software
Live Earth provides a data synchronization tool that fuses millions of real-time data sources and time series data onto an intuitive, interactive data visualization map. Since its launch in 2015, Live Earth has leveraged a technology stack that provides real-time situational awareness and a data-driven approach to alert and incident management.
This enhanced visualization supports business operations globally, while maintaining safety, security and operational efficiency. The Live Earth business intelligence tool breaks down data silos, consolidates information and eliminates noise through configurable alerts. It displays data on one operational view, giving users the knowledge to act fast. It’s no surprise that such a data-driven B2B company was asked to be part of the summit on AI, B2B and revenue.
Making a Career of Growing the Business
At Live Earth since 2017, Craig has been responsible for driving demand and enhancing sales for the loT visualization software firm. He’s managed growth and acquisition for more than twenty accounts, while continuously bringing partnerships to market. His team depends on a strong pipeline, and intent intelligence helps keep it flowing. He’ll join our live, virtual event to talk about how artificial intelligence has enhanced his company’s ability to drive revenue.
Although he got his start in engineering, Craig eventually transitioned into operations and strategy and innovation management. He came to IBM as an advisory engineer/development manager in the systems technology division, then vice president and general manager of the computer business unit at Aavid Thermalloy. In this role, he was responsible for growing the B2B business and managing engineering, sales, manufacturing, and business functions.
Have You Registered Yet? Don’t Miss Craig!
Other B2B companies Craig has worked for include Lava Mae, SpeakWrite, Harte Hanks and World Law Group in roles such as VP of engineering and operations, senior director of operations, executive director, chief operations officer, and VP of sales and business development. It’s quite a background he brings to the table on April 14. The B2B audience will benefit from Craig’s depth when he joins us to talk about “How AI Delivers Relevance” and what that means for a sales pipeline. Have you registered yet?