See Intent Monitoring in Action at SiriusDecisions Summit 2017

This year True Influence will join 3,000 of our peers at the SiriusDecisions Summit 2017 in Las Vegas. It’s four days of B2B nirvana where we get to experience the unveiling of new innovations, data-driven best practices research, and the opportunity to network with an elite community of sales, marketing and product leaders. It’s taking place at The Venetian Hotel from May 16 -19.

Intent Monitoring – We are Listening

Join us at booth #617 to have a customized InsightBASE® demonstration and a chance to win:

  • Bose Noise Canceling Earbuds
  • Bose Over Ear Headset
  • Bose L1 Compact Sound System with Spatial Dispersion loudspeakers

May 16 @ 12:10 PST, Participate in a “Live Theater Product Showcase” to see our Intent Monitoring platform, InsightBASE in action showcasing ways to empower your B2B customer relationships.

High Rollers

Perhaps a clue to the SiriusDecisions theme for the year is hinted at in the “Green Tie Gala” on the second evening, where double-platinum, Academy Award-nominated, billboard top 100 mainstay, “Counting Crows” will perform.

The opening keynote should strike a phenomenal chord as it will be given by American singer, songwriter, actress, poet and painter –Jewel. She’s a four–time Grammy nominee, sold 27 million albums and is regularly seen on television hosting the reality show Nashville Star and judging The Sing-Off. Jewel founded Project Clean Water in 1997. She has been relentless in her efforts to bring safe water to those in need and create awareness of clean water shortages around the world. To date, Project Clean Water has helped more than 30 communities overcome their individual drinking water problems in 13 different countries, on five different continents.

The People’s Shark

The final keynote address will be given by Daymon John who is the Presidential Ambassador for Global Entrepreneurship and a household name for his ongoing presence in ABC’s smash hit, “Shark Tank.” After 7 seasons, 2 Emmy Awards, multiple Critic’s Choice Awards and millions of dollars in investments, “Shark Tank” has become the most watched program on Friday nights, and one of the most successful business reality series of all time. Daymond made his mark as the entrepreneur and branding expert behind the groundbreaking lifestyle brand, FUBU, which eclipsed more than $6 billion in global retail sales. He is author of three books, the latest of which debuted at #2 on the New York Times Best-Seller list in January of 2016. He is a truly dynamic speaker with relatable advice and practical takeaways.

Speaker Bets

There are a host of exceptional speakers at the SiriusDecisions Summit 2017 that it’s going to take concerted effort to make your ultimate decision about which sessions you are going to attend. The conference comprises general sessions that unveil the latest B2B research and insights, intimate breakout sessions with SiriusDecisions analysts on niche topics, and customer case study presentations.

At the SiriusDecisions Summit 2017 you will be able to:

  • Take a deep dive into topics that are specific to product management
  • Get introduced to best-in-class product management frameworks
  • Learn about key trends and emerging B2B topics
  • Gain awareness of the B2B technology landscape
  • Learn from legendary guest keynote presenters

The Sirius Keynotes are divided into three types that are geared to help address one of the business problems you could be facing.

Adopt” – will introduce a new model or framework that has been built to address an emerging growth-related issue, or to better address an existing one.

Operationalize” – provide a detailed look at how best to implement Sirius models including best practices, advice, tools and templates to speed model implementation.

Finally, “Optimize” will focus on the next generation of a model or framework, extensions to models, and how multiple models can work together.

On May 17 and 18 there are deep dives into role-based initiatives. To help you make a decision about which of the 35 unique sessions within 9 tracks to attend there is an Analysts Pick section in the program. This is where industry leaders representing different job functions select their best choices for the most useful insights.

True Influence will have a strong presence at the conference. You will be able to visit us at summit booth #617 to talk through any InsightBASE questions and participate in customized demos with our team. There will also be two dynamic case study presentations that will unpack InsightBASE intent monitoring solutions that you can attend.

InsightBASE Case Studies

Exceeding Targets at GE Power Digital

In this InsightBASE case study  presentation, “ABM Key Performance Indicators.  Make them data driven with Intent Monitoring,” Kay Kienast, Head of Marketing Operations at GE Power Digital, shares how using InsightBASE® increased their new logo sales plus increased the existing customer sales pipeline, exceeding targets. The key takeaways from this case study include:

  • Why you can’t just grow your market with ABM. You need geographic coverage as well
  • How to identify the global data needed for a highly-targeted market
  • How to determine prospect and customer purchase intent with Intent Monitoring
  • How to measure ABM performance improvement

How Quest Software Leveraged Intent Monitoring for Sales and Marketing Success

Jodi Anderson, Senior Global Marketing Manager at Quest Software

One Identity, a business unit of Quest Software, is a leader in identity access management in on-premise, cloud, and hybrid environments. Quest Software chose a focused ABM sales strategy to support its revenue goals while optimizing marketing resources. Their marketing team developed and implemented a plan to include InsightBASE to provide essential data to inform marketing and sales about which companies have demonstrated an interest in IAM products. This case study will outline how Quest Software is using intent monitoring data to increase awareness of its IAM solutions; prioritize sales account coverage and accelerate sales opportunities.

The key takeaways include:

  • Learn new ways to leverage intent monitoring to determine prospect interest level
  • Get actionable tips on how to use intent monitoring to help both sales and marketing address coverage priorities
  • Hear about useful ways to optimize messaging based on intent data topics

The Intent Signal Monitoring Case Study

Sarah Reynolds – Manager of Marketing Strategy and Programs at will deliver a presentation entitled, “Intent Signal Monitoring: Take the guess work out of who’s ready to buy now.” She will discuss how was challenged with finding qualified accounts and

contacts for a new vertical market sales team. She will highlight real-world

results and best practices on their path to ABM success. With the purchase of InsightBASE, is able to leverage buying signals to

find in-market target accounts actively researching their products and solutions. These new insights drove measurable results and helped align their sales and marketing efforts. The key key takeaways of the presentation include:

  • Strategies for finding new, in-market accounts for your vertical ABM efforts
  • How to leverage buying signals to identify Marketing Qualified Accounts (MQAs)
  • The connection between intent signals and deal acceleration
  • Additional keyword and topic identification to source and engage qualified buyers
  • Marketing lessons from the sales perspective

Viva Las Vegas

Of course it’s not only going to all be about incredible presentations, there promises to be a “deep dive” into fun too. Every evening boasts an opportunity to have a great get together with colleagues from across the country and networking during the day time sessions. Welcome receptions, Gala events and award celebrations will dominate the evening’s entertainment. It’s Las Vegas after all! See you on the strip.

Not going to SiriusDecisions Summit 2017? With the InsightBASE® Intent Monitoring platform, you have a pivotal piece of data-based technology at your fingertips. It gives you the opportunity to receive prospect’s intent signals in near real-time so you can be the first to offer your product when prospects are ready to buy, close more deals and witness the sales acceleration phenomena up close. Contact one of our representatives to learn more.




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