Summit Spotlight: Hear Microsoft Marketing Leader on Enterprise AI

Do you think your company is AI-ready? Even if you already rely on some form of artificial intelligence for your job, there’s always something new to try. Fortunately for your business and many others, Jaime Perena of Microsoft joins the True Influence Summit on April 14 to share his wisdom about AI and translating business ideas into revenue growth. 

Jaime Perena
Director Marketing and Strategy
Enterprise Artificial Intelligence at Microsoft

He has a reservoir of stories and lessons to share, which will be discussed with fellow panelists: John C. Havens, IEEE Global Initiative on AI Ethics, Executive Director, and Laurence Moroney, Google, AI Advocacy Lead. Their conversation and live Q&A on “Practical Uses of AI in B2B” will give B2B marketers plenty to think about.   

Learn Practical Uses of AI in B2B

When you watch this Summit panel on April 14, you’ll gain a sense of how Jaime manages complex situations and pioneers new market and product initiatives. As an accredited director of marketing and strategy (and Stanford University graduate), Jaime’s twelve years at Microsoft started as a partner readiness lead. He then transitioned to Western Europe private cloud lead. This was before taking on other roles as a cloud business development manager and director of marketing and strategy with a focus on enterprise artificial intelligence (AI). One of his main responsibilities involves leading Microsoft AI go-to-market efforts across the enterprise. 

Managing complex situations and pioneering new market and product initiatives are nothing new. In addition to his career at Microsoft, he’s excelled in other ways, including founding, growing and ultimately selling a $7 million, 75-employee company.

Microsoft: Committed to Education about AI in Business

With every year that passes (or every month, for that matter), artificial intelligence affects how businesses work across all industries. Microsoft has made impressive strides in encouraging AI adoption. That commitment shows through in Microsoft’s AI Business School. One intention of this school is sharing insights and practical guidance from top executives on how to strategically apply AI in different organizations. We’re excited about that topic, too, and we’re diving into it at the Spring Summit.

Quality time with seasoned experts like Jaime Pereña doesn’t come around that often. In fact, it’s unlikely there’s ever been a line up like this, when it comes to artificial intelligence for B2B marketing. Register today so you don’t miss it. 

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