The DocuSign Case Study at Sirius

by Shepherd Smith

If you were unable to attend the Sirius Decisions Summit case study titled: Seinfeld, Behavioral Content Syndication, and Thousands More First Dates, we’d like to offer you the highlights and a link to related comments by the featured speaker.

In Nashville, Christine Simonini (Director, Enterprise & Vertical Demand Generation, DocuSign) outlined how her team supplements its own sophisticated demand gen efforts with a stream of already-engaged prospects provided by True Influence.

Working together in eight different verticals, DocuSign and True Influence have added over 10,000 net new engaged prospects to DocuSign’s lead generation campaigns through the use of True Influence’s Relevance Engine.

Attendees were brought up to date on the following:

  • The Current State of the Art in Content Syndication
  • Uses of a Breakthrough in B2B Behavioral Intelligence
  • Whether Content Syndication Could Boost Their Lead Gen Efforts
If we didn’t shake hands in Nashville, I hope to have the pleasure no later than when we reconvene next year.
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