True Influence’s data-as-a-service solution InsightBASE™ is now available as a native Eloqua application in the Oracle Marketing AppCloud.
According to True Influence, InsightBASE monitors internet traffic coming into business sites from corporate domains, capturing information on the pages users visit and the content on those pages. InsightBASE is powered by the 250 million daily Intent Signals™ that this automated monitoring generates.
Marketers who use Eloqua now have the ability to tap InsightBASE for automated triggering of email campaigns based on intent data signals and contact data.
“We set out to productize business signaling intelligence with InsightBASE, and building a native Eloqua application puts this directly in the hands of marketers,” True Influence CEO Brian Giese said in a company statement. “The Oracle AppCloud team has been enthusiastic about delivering this powerful new capability to their users, and we appreciate their help in making this happen very quickly.”
Eloqua users can now automatically ID qualified prospects that are in the buying process and focus on them with campaigns.
Earlier this month, True Influence launched an Application Programming Interface (API) for InsightBASE. The new open API (and its accompanying toolkit) allows software developers to connect their native systems or applications to the InsightBASE Relevance Engine.
The new offerings in the data solutions space are no surprise, as marketers are hungry for new ways to make the most of customer data, according to Demand Gen Report editorial director Andrew Gaffney.
“We are seeing a big trend towards marketers looking to integrate external data with the intelligence they are gathering from their own internal campaigns,” Gaffney said in a statement. “Our research shows many organizations are focusing on more targeted initiatives, like account-based marketing, so platforms such as InsightBASE that can help them build a more complete picture of their customers and prospects, will be critically important to these initiatives.”
– read the complete company statement